Last month, Opinions 4 Good attended the 2017 American Marketing Association Nonprofit Marketing Conference in Washington, D.C., where we participated in various breakout sessions that were both insightful and inspirational. Each session taught a valuable lesson about marketing in relation to non-profits.
Have you ever visited a website where you cannot find the tab option you’re looking for? A website is a window into the world of how your business or organization operates.
Topics: Market Research
We hope everyone enjoyed their 4th of July! As the mid-summer point approaches, a recent Op4G survey found that while hot dogs are a summertime favorite food, 1/3 of Americans feel guilty buying them. Op4G’s diverse consumer panel broke down why Americans feel the way they do about hot dogs. The results are quite interesting and helped our client understand key aspects on their target consumers and competitor's products. Take a look at the infographic below for more information on consumer attitudes towards hot dogs!
Portsmouth, NH: Philanthropic Online Market Research Panel is eager to welcome Jania Marshall as the new Non-Profit and Member Support based in the Op4G Portsmouth, NH office.
A new national study shows six out of ten charitable donors in the US believe American giving will drop if donations to non-profit organizations are no longer tax deductible, including one-third who feel giving will decrease a lot. Even so, only half of all donors believe charitable gifts should be fully tax deductible.
When people think of medical research, they often envision test tubes, Bunsen burners, and scientists in lab coats. But not all medical research happens in the laboratory. In many cases, such research occurs in the comfort of peoples’ homes through – you guessed it – online surveys!
Portsmouth, NH: Philanthropic Online Market Research Panel is pleased to announce the addition of James Williams as Director of Client Development based in the Op4G Fairfield, Connecticut office.
Topics: Company News