Op4G Blog

Happy Women in the Work Place Day!

Posted by Madeline Warren on March 7, 2019

Happy Women in the Work Place Day!

In honor of Women in the Work Place Day, Op4G would like to spotlight several of the important female figures in our lives. From the women in our company to the female inspired non-profit partners, Op4G is honored to support the strong voices of female empowerment. Take a look at the amazing female faces behind Op4G.

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Topics: Company News, Non-Profit

Bill Soule Named Senior Director of Client Development at Op4G

Posted by Madeline Warren on January 7, 2019

Online Market Research Panel Op4G is proud to welcome Bill Soule as Senior Director of Client Development based in San Diego, California. Bill joins Op4G with over 20 years of experience in the market research and insights industry. In adding Soule, Op4G continues their successful expansion strategy further strengthening capabilities to serve clients across multiple industries and geographic regions including the west coast.

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Topics: Company News

Back to School Shopping Infographic

Posted by Madeline Warren on September 6, 2018
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Topics: Market Research, Infographic

Happy National Non-Profit Day!

Posted by Bill Soule on August 24, 2018

Last Friday, August 17th was National Nonprofit Day. I know, it seems like there is a day (or week, or month...) for everything and everysomething. 

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Topics: Non-Profit

Cutting Through the Noise: How Much Mail and Email Donors Receive and Read

Posted by Op4G Staff on July 25, 2018

The average American charitable donor reports receiving about eight mailings and ten e-mails from non-profit organizations in a typical week.  A majority of these communications come from organizations they don’t financially support.

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Understanding Moms, The Mother of All Consumers!

Posted by Madeline Warren on May 14, 2018

Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to corporations.

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Topics: Market Research, Surveys, Consumer Research, Infographic

Op4G Named a Top Company for Panel Research in Quirks Magazine

Posted by Op4G Staff on April 5, 2018

At Op4G, we have a lot to be proud of: a stellar staff, dedicated panel, and over $450,000 in charitable donations. Now, we have something else to add to the list. Quirk’s Media has named Op4G one of their Top Panel Companies in 2018!

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Topics: Company News

Healthy, Wealthy, and Wise – Op4G Heads to IIeX Health 

Posted by Op4G Staff on March 19, 2018

It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works out to almost $10,000 per US resident and 17.8% of US Gross Domestic Product!

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Topics: Market Research, medical research, Consumer Research, Europe, International

From Brazil to Seville: Op4G's International Reach Keeps Growing

Posted by Op4G Staff on February 13, 2018

These days, more and more businesses are “going global”. For market research companies, expanding internationally can open the door to additional markets and clientele. It can provide access to new demographic groups and a larger pool of potential panelists. It can help build corporate brand and prestige. Plus, thanks to the Internet and other technological advances, it is easier than ever.

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Topics: Market Research, Europe, Growth, International

Feeling “Quirky”: Op4G Offers Free Omnibus Study!

Posted by Op4G Staff on January 22, 2018

There are a few ways to fight the winter blues: spend time with interesting people, learn something new, and escape to a warm destination. This winter, Op4G is doing all three - we’re heading to the 2018 Quirk’s Event in Orange County, California!

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Topics: Market Research, Events