Op4G Blog

Top 5 Marketing Tips for Your Non-Profit

Posted by Nicole Locore on August 14, 2017

Last month, Opinions 4 Good attended the 2017 American Marketing Association Nonprofit Marketing Conference in Washington, D.C., where we participated in various breakout sessions that were both insightful and inspirational. Each session taught a valuable lesson about marketing in relation to non-profits.

Read More

Topics: Events, Non-Profit

Enhancing the User Experience Through UX Research

Posted by Madeline Warren on August 8, 2017

Have you ever visited a website where you cannot find the tab option you’re looking for? A website is a window into the world of how your business or organization operates.

Read More

Topics: Market Research

Top of the Class: How Op4G Supports University Research

Posted by Meghan Sullivan on July 10, 2017
What do Harvard, Duke, and the University of Arizona have in common? For one thing, they are among the 335 US research universities engaged in “highest, higher, or moderate research activities”. Combined, these 335 universities spent a reported $68.8 billion on research and development in 2015!
 
Read More

Topics: Events, Consumer Research, University Research

Op4G Survey Finds Americans Want Hot Dogs with Cleaner Ingredients

Posted by Katie Duncan on July 5, 2017

We hope everyone enjoyed their 4th of July! As the mid-summer point approaches, a recent Op4G survey found that while hot dogs are a summertime favorite food, 1/3 of Americans feel guilty buying them. Op4G’s diverse consumer panel broke down why Americans feel the way they do about hot dogs. The results are quite interesting and helped our client understand key aspects on their target consumers and competitor's products. Take a look at the infographic below for more information on consumer attitudes towards hot dogs!

Read More

Topics: Surveys, Consumer Research, Infographic

Op4G Hires Non-Profit and Member Support, Jania Marshall

Posted by Nicole Locore on June 27, 2017

Portsmouth, NH: Philanthropic Online Market Research Panel is eager to welcome Jania Marshall as the new Non-Profit and Member Support based in the Op4G Portsmouth, NH office.

Read More

Topics: Market Research, Company News

The Donor Mindset Study II: American Donors Are Far Less Generous Than They Think

Posted by Madeline Warren on May 25, 2017
SUMMARY:
Read More

Topics: Surveys, Non-Profit, Consumer Research

Lego Builds Female Fanbase (and Revenues) Thanks to Market Research

Posted by Meghan Sullivan on May 17, 2017

 

Read More

Topics: Market Research, Consumer Research

The Donor Mindset Study: Exploring Attitudes Behind Eliminating the Charitable Deduction

Posted by Madeline Warren on May 1, 2017

A new national study shows six out of ten charitable donors in the US believe American giving will drop if donations to non-profit organizations are no longer tax deductible, including one-third who feel giving will decrease a lot.  Even so, only half of all donors believe charitable gifts should be fully tax deductible.

Read More

Topics: Politics, Surveys, Non-Profit

Beyond the Laboratory: Using Op4G Surveys for Medical Research

Posted by Meghan Sullivan on April 17, 2017

When people think of medical research, they often envision test tubes, Bunsen burners, and scientists in lab coats. But not all medical research happens in the laboratory. In many cases, such research occurs in the comfort of peoples’ homes through – you guessed it – online surveys!

Read More

Topics: Market Research, Surveys, medical research

Press Release: Op4G Builds North American Sales Team With Hire of James Williams

Posted by Madeline Warren on April 5, 2017

Portsmouth, NH: Philanthropic Online Market Research Panel is pleased to announce the addition of James Williams as Director of Client Development based in the Op4G Fairfield, Connecticut office. 

Read More

Topics: Company News