Op4G Blog

From Brazil to Seville: Op4G's International Reach Keeps Growing

Posted by Op4G Staff on February 13, 2018

These days, more and more businesses are “going global”. For market research companies, expanding internationally can open the door to additional markets and clientele. It can provide access to new demographic groups and a larger pool of potential panelists. It can help build corporate brand and prestige. Plus, thanks to the Internet and other technological advances, it is easier than ever.

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Topics: Market Research, Europe, Growth, International

Feeling “Quirky”: Op4G Offers Free Omnibus Study!

Posted by Op4G Staff on January 22, 2018

There are a few ways to fight the winter blues: spend time with interesting people, learn something new, and escape to a warm destination. This winter, Op4G is doing all three - we’re heading to the 2018 Quirk’s Event in Orange County, California!

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Topics: Market Research, Events

Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza

Posted by Madeline Warren on January 17, 2018

Online Market Research Panel Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza

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Topics: B2B, Company News, International

Op4G Survey Finds 87% of American Adults are Concerned about their Financial Future in the New Year

Posted by Madeline Warren on January 3, 2018

With the arrival of 2018, many are formulating their new year’s resolutions. If previous years are any indication, “getting healthy” will likely be at the top of the list. But, financial resolutions will not be far behind!

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Topics: Surveys, Consumer Research, Financial Research

Opinions4Good Ventures into the Teenage Mind

Posted by Madeline Warren on December 12, 2017

Flip through a magazine or walk through a mall and one thing is “obvi”: so much of today’s marketing targets teenagers. From retail chains to tech giants, it seems everyone wants a share of the 13 – 19 year old market.

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Topics: Market Research, Consumer Research, Teen Research, Gen z

The Donor Mindset Study V: How Donors See Large VS. Small Organizations

Posted by Madeline Warren on December 6, 2017

A new national Op4G study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.  For a majority of donors, it impacts how they view an organization’s effectiveness, trustworthiness, efficiency, and dollar-for-dollar impact.

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Topics: Surveys, Non-Profit, Consumer Research

Op4G's Smart Response to the "Smartphone Takeover"

Posted by Op4G Staff on November 7, 2017

Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises to 88% for people aged 30 – 49 and to 92% for those aged 18 – 29!

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Topics: Surveys, Mobile Surveys, Consumer Research

Sunlight and Insights: Op4G Heads to The Market Research Event (TMRE) in Florida!

Posted by Op4G Staff on October 3, 2017

Op4G is counting down the days to our next big conference in Orlando, Florida! Appropriately known as “The Market Research Event” (TMRE), the conference attracts over 1,100 market research and insights executives from across the globe. It hosts 90+ exhibitors (including Op4G) and it features more than 120 sessions with world-renowned speakers. While you're walking the exhibit hall at TMRE be sure to stop by booth 506 and meet the team at Op4G.

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Topics: Market Research, Events, Company News

Opinions 4 Good Donates $2,500 to the American Red Cross for Hurricane Harvey and Irma Relief Efforts

Posted by Madeline Warren on September 11, 2017

In the wake of historic flooding fueled by Hurricane Harvey and Irma, Opinions 4 Good (Op4G) announced the donation of $2,500 to the American Red Cross to support immediate relief and rebuilding efforts of communities affected by the recent hurricanes.

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Topics: Non-Profit

Help out Victims of Hurricane Harvey

Posted by Madeline Warren on August 30, 2017

Hurricane Harvey's devastation will be felt by Texans for weeks and years to come. The images and information coming out of this event remind us how often strangers and our neighbors are willing to help in a moment’s notice. Our thoughts and prayers are directed at all the families who have lost so much.

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Topics: Non-Profit