The average American charitable donor reports receiving about eight mailings and ten e-mails from non-profit organizations in a typical week. A majority of these communications come from organizations they don’t financially support.
Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to corporations.
At Op4G, we have a lot to be proud of: a stellar staff, dedicated panel, and over $450,000 in charitable donations. Now, we have something else to add to the list. Quirk’s Media has named Op4G one of their Top Panel Companies in 2018!
Topics: Company News
It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works out to almost $10,000 per US resident and 17.8% of US Gross Domestic Product!
These days, more and more businesses are “going global”. For market research companies, expanding internationally can open the door to additional markets and clientele. It can provide access to new demographic groups and a larger pool of potential panelists. It can help build corporate brand and prestige. Plus, thanks to the Internet and other technological advances, it is easier than ever.
There are a few ways to fight the winter blues: spend time with interesting people, learn something new, and escape to a warm destination. This winter, Op4G is doing all three - we’re heading to the 2018 Quirk’s Event in Orange County, California!
Online Market Research Panel Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza
With the arrival of 2018, many are formulating their new year’s resolutions. If previous years are any indication, “getting healthy” will likely be at the top of the list. But, financial resolutions will not be far behind!
Flip through a magazine or walk through a mall and one thing is “obvi”: so much of today’s marketing targets teenagers. From retail chains to tech giants, it seems everyone wants a share of the 13 – 19 year old market.
A new national Op4G study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are. For a majority of donors, it impacts how they view an organization’s effectiveness, trustworthiness, efficiency, and dollar-for-dollar impact.