Op4G Blog

Sunlight and Insights: Op4G Heads to The Market Research Event (TMRE) in Florida!

Posted by Meghan Sullivan on October 3, 2017

Op4G is counting down the days to our next big conference in Orlando, Florida! Appropriately known as “The Market Research Event” (TMRE), the conference attracts over 1,100 market research and insights executives from across the globe. It hosts 90+ exhibitors (including Op4G) and it features more than 120 sessions with world-renowned speakers. While you're walking the exhibit hall at TMRE be sure to stop by booth 506 and meet the team at Op4G.

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Topics: Market Research, Events, Company News

Opinions 4 Good Donates $2,500 to the American Red Cross for Hurricane Harvey and Irma Relief Efforts

Posted by Madeline Warren on September 11, 2017

In the wake of historic flooding fueled by Hurricane Harvey and Irma, Opinions 4 Good (Op4G) announced the donation of $2,500 to the American Red Cross to support immediate relief and rebuilding efforts of communities affected by the recent hurricanes.

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Topics: Non-Profit

Help out Victims of Hurricane Harvey

Posted by Madeline Warren on August 30, 2017

Hurricane Harvey's devastation will be felt by Texans for weeks and years to come. The images and information coming out of this event remind us how often strangers and our neighbors are willing to help in a moment’s notice. Our thoughts and prayers are directed at all the families who have lost so much.

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Topics: Non-Profit

Top 5 Marketing Tips for Your Non-Profit

Posted by Nicole Locore on August 14, 2017

Last month, Opinions 4 Good attended the 2017 American Marketing Association Nonprofit Marketing Conference in Washington, D.C., where we participated in various breakout sessions that were both insightful and inspirational. Each session taught a valuable lesson about marketing in relation to non-profits.

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Topics: Events, Non-Profit

Enhancing the User Experience Through UX Research

Posted by Madeline Warren on August 8, 2017

Have you ever visited a website where you cannot find the tab option you’re looking for? A website is a window into the world of how your business or organization operates.

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Topics: Market Research

Top of the Class: How Op4G Supports University Research

Posted by Meghan Sullivan on July 10, 2017
What do Harvard, Duke, and the University of Arizona have in common? For one thing, they are among the 335 US research universities engaged in “highest, higher, or moderate research activities”. Combined, these 335 universities spent a reported $68.8 billion on research and development in 2015!
 
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Topics: Events, Consumer Research, University Research

Op4G Survey Finds Americans Want Hot Dogs with Cleaner Ingredients

Posted by Katie Duncan on July 5, 2017

We hope everyone enjoyed their 4th of July! As the mid-summer point approaches, a recent Op4G survey found that while hot dogs are a summertime favorite food, 1/3 of Americans feel guilty buying them. Op4G’s diverse consumer panel broke down why Americans feel the way they do about hot dogs. The results are quite interesting and helped our client understand key aspects on their target consumers and competitor's products. Take a look at the infographic below for more information on consumer attitudes towards hot dogs!

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Topics: Surveys, Consumer Research, Infographic

Op4G Hires Non-Profit and Member Support, Jania Marshall

Posted by Nicole Locore on June 27, 2017

Portsmouth, NH: Philanthropic Online Market Research Panel is eager to welcome Jania Marshall as the new Non-Profit and Member Support based in the Op4G Portsmouth, NH office.

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Topics: Market Research, Company News

The Donor Mindset Study II: American Donors Are Far Less Generous Than They Think

Posted by Madeline Warren on May 25, 2017
SUMMARY:
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Topics: Surveys, Non-Profit, Consumer Research

Lego Builds Female Fanbase (and Revenues) Thanks to Market Research

Posted by Meghan Sullivan on May 17, 2017

 

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Topics: Market Research, Consumer Research