Op4G Blog

Back to School Shopping Infographic

Posted by Madeline Warren on September 6, 2018
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Topics: Infographic, Market Research

Happy National Non-Profit Day!

Posted by Bill Soule on August 24, 2018

Last Friday, August 17th was National Nonprofit Day. I know, it seems like there is a day (or week, or month...) for everything and everysomething. 

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Topics: Non-Profit

Cutting Through the Noise: How Much Mail and Email Donors Receive and Read

Posted by Op4G Staff on July 25, 2018

The average American charitable donor reports receiving about eight mailings and ten e-mails from non-profit organizations in a typical week.  A majority of these communications come from organizations they don’t financially support.

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Understanding Moms, The Mother of All Consumers!

Posted by Madeline Warren on May 14, 2018

Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to corporations.

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Topics: Infographic, Market Research, Surveys, Consumer Research

Op4G Named a Top Company for Panel Research in Quirks Magazine

Posted by Op4G Staff on April 5, 2018

At Op4G, we have a lot to be proud of: a stellar staff, dedicated panel, and over $450,000 in charitable donations. Now, we have something else to add to the list. Quirk’s Media has named Op4G one of their Top Panel Companies in 2018!

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Topics: Company News

Healthy, Wealthy, and Wise – Op4G Heads to IIeX Health 

Posted by Op4G Staff on March 19, 2018

It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works out to almost $10,000 per US resident and 17.8% of US Gross Domestic Product!

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Topics: International, Consumer Research, Market Research, Europe, medical research

From Brazil to Seville: Op4G's International Reach Keeps Growing

Posted by Op4G Staff on February 13, 2018

These days, more and more businesses are “going global”. For market research companies, expanding internationally can open the door to additional markets and clientele. It can provide access to new demographic groups and a larger pool of potential panelists. It can help build corporate brand and prestige. Plus, thanks to the Internet and other technological advances, it is easier than ever.

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Topics: Europe, Growth, International, Market Research

Feeling “Quirky”: Op4G Offers Free Omnibus Study!

Posted by Op4G Staff on January 22, 2018

There are a few ways to fight the winter blues: spend time with interesting people, learn something new, and escape to a warm destination. This winter, Op4G is doing all three - we’re heading to the 2018 Quirk’s Event in Orange County, California!

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Topics: Market Research, Events

Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza

Posted by Madeline Warren on January 17, 2018

Online Market Research Panel Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza

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Topics: International, Company News, B2B

Op4G Survey Finds 87% of American Adults are Concerned about their Financial Future in the New Year

Posted by Madeline Warren on January 3, 2018

With the arrival of 2018, many are formulating their new year’s resolutions. If previous years are any indication, “getting healthy” will likely be at the top of the list. But, financial resolutions will not be far behind!

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Topics: Financial Research, Consumer Research, Surveys