Op4G Blog

Madeline Warren

Madeline joined the Op4G team in the summer of 2015 as a Non-Profit Coordinator in the Portsmouth, NH office. She graduated from the University of New Hampshire with a degree in Communication: Business Applications and International Affairs. Upon graduation Madeline began working at Op4G full time in her current position as Membership and Marketing Director. Prior to Op4G Madeline worked in the marketing departments of Alaska SeaLife Center, Squam Lakes Natural Science Center, and the Cape Wildlife Center. Madeline enjoys hiking, traveling, being outdoors, and spending time with family and dog Rosa.

Recent Posts

Understanding Moms, The Mother of All Consumers!

Posted by Madeline Warren on May 14, 2018

Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to corporations.

Read More

Topics: Market Research, Surveys, Consumer Research, Infographic

Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza

Posted by Madeline Warren on January 17, 2018

Online Market Research Panel Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza

Read More

Topics: B2B, Company News, International

Op4G Survey Finds 87% of American Adults are Concerned about their Financial Future in the New Year

Posted by Madeline Warren on January 3, 2018

With the arrival of 2018, many are formulating their new year’s resolutions. If previous years are any indication, “getting healthy” will likely be at the top of the list. But, financial resolutions will not be far behind!

Read More

Topics: Surveys, Consumer Research, Financial Research

Opinions4Good Ventures into the Teenage Mind

Posted by Madeline Warren on December 12, 2017

Flip through a magazine or walk through a mall and one thing is “obvi”: so much of today’s marketing targets teenagers. From retail chains to tech giants, it seems everyone wants a share of the 13 – 19 year old market.

Read More

Topics: Market Research, Consumer Research, Teen Research, Gen z

The Donor Mindset Study V: How Donors See Large VS. Small Organizations

Posted by Madeline Warren on December 6, 2017

A new national Op4G study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.  For a majority of donors, it impacts how they view an organization’s effectiveness, trustworthiness, efficiency, and dollar-for-dollar impact.

Read More

Topics: Surveys, Non-Profit, Consumer Research

Opinions 4 Good Donates $2,500 to the American Red Cross for Hurricane Harvey and Irma Relief Efforts

Posted by Madeline Warren on September 11, 2017

In the wake of historic flooding fueled by Hurricane Harvey and Irma, Opinions 4 Good (Op4G) announced the donation of $2,500 to the American Red Cross to support immediate relief and rebuilding efforts of communities affected by the recent hurricanes.

Read More

Topics: Non-Profit

Help out Victims of Hurricane Harvey

Posted by Madeline Warren on August 30, 2017

Hurricane Harvey's devastation will be felt by Texans for weeks and years to come. The images and information coming out of this event remind us how often strangers and our neighbors are willing to help in a moment’s notice. Our thoughts and prayers are directed at all the families who have lost so much.

Read More

Topics: Non-Profit

Enhancing the User Experience Through UX Research

Posted by Madeline Warren on August 8, 2017

Have you ever visited a website where you cannot find the tab option you’re looking for? A website is a window into the world of how your business or organization operates.

Read More

Topics: Market Research

The Donor Mindset Study II: American Donors Are Far Less Generous Than They Think

Posted by Madeline Warren on May 25, 2017
SUMMARY:
Read More

Topics: Surveys, Non-Profit, Consumer Research

The Donor Mindset Study: Exploring Attitudes Behind Eliminating the Charitable Deduction

Posted by Madeline Warren on May 1, 2017

A new national study shows six out of ten charitable donors in the US believe American giving will drop if donations to non-profit organizations are no longer tax deductible, including one-third who feel giving will decrease a lot.  Even so, only half of all donors believe charitable gifts should be fully tax deductible.

Read More

Topics: Politics, Surveys, Non-Profit