Op4G Blog

Madeline Warren

Madeline joined the Op4G team in the summer of 2015 as a Non-Profit Coordinator in the Portsmouth, NH office. She graduated from the University of New Hampshire with a degree in Communication: Business Applications and International Affairs. Upon graduation Madeline began working at Op4G full time in her current position as Membership and Marketing Director. Prior to Op4G Madeline worked in the marketing departments of Alaska SeaLife Center, Squam Lakes Natural Science Center, and the Cape Wildlife Center. Madeline enjoys hiking, traveling, being outdoors, and spending time with family and dog Rosa.

Recent Posts

Opinions4Good Ventures into the Teenage Mind

Posted by Madeline Warren on December 12, 2017

Flip through a magazine or walk through a mall and one thing is “obvi”: so much of today’s marketing targets teenagers. From retail chains to tech giants, it seems everyone wants a share of the 13 – 19 year old market.

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Topics: Market Research, Consumer Research, Teen Research, Gen z

The Donor Mindset Study V: How Donors See Large VS. Small Organizations

Posted by Madeline Warren on December 6, 2017

A new national Op4G study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.  For a majority of donors, it impacts how they view an organization’s effectiveness, trustworthiness, efficiency, and dollar-for-dollar impact.

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Topics: Surveys, Non-Profit, Consumer Research

Opinions 4 Good Donates $2,500 to the American Red Cross for Hurricane Harvey and Irma Relief Efforts

Posted by Madeline Warren on September 11, 2017

In the wake of historic flooding fueled by Hurricane Harvey and Irma, Opinions 4 Good (Op4G) announced the donation of $2,500 to the American Red Cross to support immediate relief and rebuilding efforts of communities affected by the recent hurricanes.

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Topics: Non-Profit

Help out Victims of Hurricane Harvey

Posted by Madeline Warren on August 30, 2017

Hurricane Harvey's devastation will be felt by Texans for weeks and years to come. The images and information coming out of this event remind us how often strangers and our neighbors are willing to help in a moment’s notice. Our thoughts and prayers are directed at all the families who have lost so much.

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Topics: Non-Profit

Enhancing the User Experience Through UX Research

Posted by Madeline Warren on August 8, 2017

Have you ever visited a website where you cannot find the tab option you’re looking for? A website is a window into the world of how your business or organization operates.

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Topics: Market Research

The Donor Mindset Study II: American Donors Are Far Less Generous Than They Think

Posted by Madeline Warren on May 25, 2017
SUMMARY:
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Topics: Surveys, Non-Profit, Consumer Research

The Donor Mindset Study: Exploring Attitudes Behind Eliminating the Charitable Deduction

Posted by Madeline Warren on May 1, 2017

A new national study shows six out of ten charitable donors in the US believe American giving will drop if donations to non-profit organizations are no longer tax deductible, including one-third who feel giving will decrease a lot.  Even so, only half of all donors believe charitable gifts should be fully tax deductible.

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Topics: Politics, Surveys, Non-Profit

Press Release: Op4G Builds North American Sales Team With Hire of James Williams

Posted by Madeline Warren on April 5, 2017

Portsmouth, NH: Philanthropic Online Market Research Panel is pleased to announce the addition of James Williams as Director of Client Development based in the Op4G Fairfield, Connecticut office. 

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Topics: Company News

How to Receive the Most ROI from The Quirks Event

Posted by Madeline Warren on February 20, 2017

Op4G is getting ready to exhibit at The Quirk’s Event in Irvine, CA on February 28th, through March 1st. In preparation for The Quirk’s Event, Op4G compiled a list of best practices to help you receive the most ROI from attending.

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Topics: Market Research, Events

True or False? Mobile Survey Optimization with Op4G

Posted by Madeline Warren on February 7, 2017

Life is busy and Op4G understands that. Subsequently, all Op4G surveys are mobile friendly so
members can easily take them in their spare time, waiting at the doctor’s office or on their commute to work. People rely on their phones for everything from shopping to picking out the perfect restaurant, and now even for taking surveys. Keeping in mind that many respondents could be taking surveys on their mobile phone or tablet may help you succeed in fulfilling information needs.

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Topics: Market Research, Surveys, Mobile Surveys