Op4G Blog

Meghan Sullivan

Meghan works part-time for Op4G, assisting primarily with Op4G’s social media, blog, and monthly newsletter. Based in Ottawa, Canada, Meghan completed her Bachelor of Arts degree at Wellesley College and Oxford University. She then earned a Master of Public Policy degree at Harvard University’s Kennedy School of Government. In addition to her work at Op4G, Meghan is a Senior Policy Advisor. She is an avid athlete, playing both varsity basketball and softball in university. Meghan is also passionate about international and environmental issues and volunteers for several related non-profits.

Recent Posts

Top of the Class: How Op4G Supports University Research

Posted by Meghan Sullivan on July 10, 2017
What do Harvard, Duke, and the University of Arizona have in common? For one thing, they are among the 335 US research universities engaged in “highest, higher, or moderate research activities”. Combined, these 335 universities spent a reported $68.8 billion on research and development in 2015!
 
Read More

Topics: Events, Consumer Research, University Research

Lego Builds Female Fanbase (and Revenues) Thanks to Market Research

Posted by Meghan Sullivan on May 17, 2017

 

Read More

Topics: Market Research, Consumer Research

Beyond the Laboratory: Using Op4G Surveys for Medical Research

Posted by Meghan Sullivan on April 17, 2017

When people think of medical research, they often envision test tubes, Bunsen burners, and scientists in lab coats. But not all medical research happens in the laboratory. In many cases, such research occurs in the comfort of peoples’ homes through – you guessed it – online surveys!

Read More

Topics: Market Research, Surveys, medical research

Appealing to our Better Angels: How Op4G Uses Creative Incentives in B2B Research

Posted by Meghan Sullivan on March 15, 2017

Market research – or “any organized effort to gather information about target customers” – can be vital to the competitiveness and success of companies.  Sometimes, the targets are individual consumers. Other times, they are actually fellow businesses. For example, a silverware company might want information on the preferences of restaurants. Likewise, a tire company might want information on car manufacturers. Such research is better known as “Business to Business” or B2B research.

Read More

Topics: Market Research, Surveys, B2B

You’re Fired! How Pollsters Failed in the 2016 Election and the Lessons for Survey Design

Posted by Meghan Sullivan on January 24, 2017

Less than a week ago, Donald Trump was sworn in as the 45th President of the United States. It was an unexpected outcome for those who followed polls in 2016. Even on the eve of the election, the New York Times poll predicted that Clinton had an 84% chance of winning. Pollster Nate Silver and the Princeton Election Consortium calculated a 71% chance and 95-99% chance, respectively. So why did “serious predictors completely misjudge Trump’s chances of victory”? Experts point to several likely factors, including:

Read More

Topics: Election, Polls, Market Research, Politics, Trump, Surveys