Op4G Blog

Op4G Staff

Recent Posts

Cutting Through the Noise: How Much Mail and Email Donors Receive and Read

Posted by Op4G Staff on July 25, 2018

The average American charitable donor reports receiving about eight mailings and ten e-mails from non-profit organizations in a typical week.  A majority of these communications come from organizations they don’t financially support.

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Op4G Named a Top Company for Panel Research in Quirks Magazine

Posted by Op4G Staff on April 5, 2018

At Op4G, we have a lot to be proud of: a stellar staff, dedicated panel, and over $450,000 in charitable donations. Now, we have something else to add to the list. Quirk’s Media has named Op4G one of their Top Panel Companies in 2018!

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Topics: Company News

Healthy, Wealthy, and Wise – Op4G Heads to IIeX Health 

Posted by Op4G Staff on March 19, 2018

It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works out to almost $10,000 per US resident and 17.8% of US Gross Domestic Product!

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Topics: International, Consumer Research, Market Research, Europe, medical research

From Brazil to Seville: Op4G's International Reach Keeps Growing

Posted by Op4G Staff on February 13, 2018

These days, more and more businesses are “going global”. For market research companies, expanding internationally can open the door to additional markets and clientele. It can provide access to new demographic groups and a larger pool of potential panelists. It can help build corporate brand and prestige. Plus, thanks to the Internet and other technological advances, it is easier than ever.

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Topics: Europe, Growth, International, Market Research

Feeling “Quirky”: Op4G Offers Free Omnibus Study!

Posted by Op4G Staff on January 22, 2018

There are a few ways to fight the winter blues: spend time with interesting people, learn something new, and escape to a warm destination. This winter, Op4G is doing all three - we’re heading to the 2018 Quirk’s Event in Orange County, California!

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Topics: Market Research, Events

Op4G's Smart Response to the "Smartphone Takeover"

Posted by Op4G Staff on November 7, 2017

Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises to 88% for people aged 30 – 49 and to 92% for those aged 18 – 29!

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Topics: Consumer Research, Mobile Surveys, Surveys

Sunlight and Insights: Op4G Heads to The Market Research Event (TMRE) in Florida!

Posted by Op4G Staff on October 3, 2017

Op4G is counting down the days to our next big conference in Orlando, Florida! Appropriately known as “The Market Research Event” (TMRE), the conference attracts over 1,100 market research and insights executives from across the globe. It hosts 90+ exhibitors (including Op4G) and it features more than 120 sessions with world-renowned speakers. While you're walking the exhibit hall at TMRE be sure to stop by booth 506 and meet the team at Op4G.

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Topics: Company News, Events, Market Research

Top of the Class: How Op4G Supports University Research

Posted by Op4G Staff on July 10, 2017
What do Harvard, Duke, and the University of Arizona have in common? For one thing, they are among the 335 US research universities engaged in “highest, higher, or moderate research activities”. Combined, these 335 universities spent a reported $68.8 billion on research and development in 2015!
 
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Topics: Consumer Research, Events, University Research

Lego Builds Female Fanbase (and Revenues) Thanks to Market Research

Posted by Op4G Staff on May 17, 2017

 

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Topics: Market Research, Consumer Research

Beyond the Laboratory: Using Op4G Surveys for Medical Research

Posted by Op4G Staff on April 17, 2017

When people think of medical research, they often envision test tubes, Bunsen burners, and scientists in lab coats. But not all medical research happens in the laboratory. In many cases, such research occurs in the comfort of peoples’ homes through – you guessed it – online surveys!

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Topics: Market Research, medical research, Surveys