At Op4G, we have a lot to be proud of: a stellar staff, dedicated panel, and over $450,000 in charitable donations. Now, we have something else to add to the list. Quirk’s Media has named Op4G one of their Top Panel Companies in 2018!
Topics: Company News
It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works out to almost $10,000 per US resident and 17.8% of US Gross Domestic Product!
These days, more and more businesses are “going global”. For market research companies, expanding internationally can open the door to additional markets and clientele. It can provide access to new demographic groups and a larger pool of potential panelists. It can help build corporate brand and prestige. Plus, thanks to the Internet and other technological advances, it is easier than ever.
There are a few ways to fight the winter blues: spend time with interesting people, learn something new, and escape to a warm destination. This winter, Op4G is doing all three - we’re heading to the 2018 Quirk’s Event in Orange County, California!
Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises to 88% for people aged 30 – 49 and to 92% for those aged 18 – 29!
Op4G is counting down the days to our next big conference in Orlando, Florida! Appropriately known as “The Market Research Event” (TMRE), the conference attracts over 1,100 market research and insights executives from across the globe. It hosts 90+ exhibitors (including Op4G) and it features more than 120 sessions with world-renowned speakers. While you're walking the exhibit hall at TMRE be sure to stop by booth 506 and meet the team at Op4G.
When people think of medical research, they often envision test tubes, Bunsen burners, and scientists in lab coats. But not all medical research happens in the laboratory. In many cases, such research occurs in the comfort of peoples’ homes through – you guessed it – online surveys!
Market research – or “any organized effort to gather information about target customers” – can be vital to the competitiveness and success of companies. Sometimes, the targets are individual consumers. Other times, they are actually fellow businesses. For example, a silverware company might want information on the preferences of restaurants. Likewise, a tire company might want information on car manufacturers. Such research is better known as “Business to Business” or B2B research.