Flip through a magazine or walk through a mall and one thing is “obvi”: so much of today’s marketing targets teenagers. From retail chains to tech giants, it seems everyone wants a share of the 13 – 19 year old market.
A new national Op4G study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are. For a majority of donors, it impacts how they view an organization’s effectiveness, trustworthiness, efficiency, and dollar-for-dollar impact.
Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises to 88% for people aged 30 – 49 and to 92% for those aged 18 – 29!
Op4G is counting down the days to our next big conference in Orlando, Florida! Appropriately known as “The Market Research Event” (TMRE), the conference attracts over 1,100 market research and insights executives from across the globe. It hosts 90+ exhibitors (including Op4G) and it features more than 120 sessions with world-renowned speakers. While you're walking the exhibit hall at TMRE be sure to stop by booth 506 and meet the team at Op4G.
In the wake of historic flooding fueled by Hurricane Harvey and Irma, Opinions 4 Good (Op4G) announced the donation of $2,500 to the American Red Cross to support immediate relief and rebuilding efforts of communities affected by the recent hurricanes.
Hurricane Harvey's devastation will be felt by Texans for weeks and years to come. The images and information coming out of this event remind us how often strangers and our neighbors are willing to help in a moment’s notice. Our thoughts and prayers are directed at all the families who have lost so much.
Last month, Opinions 4 Good attended the 2017 American Marketing Association Nonprofit Marketing Conference in Washington, D.C., where we participated in various breakout sessions that were both insightful and inspirational. Each session taught a valuable lesson about marketing in relation to non-profits.
Have you ever visited a website where you cannot find the tab option you’re looking for? A website is a window into the world of how your business or organization operates.
Topics: Market Research
We hope everyone enjoyed their 4th of July! As the mid-summer point approaches, a recent Op4G survey found that while hot dogs are a summertime favorite food, 1/3 of Americans feel guilty buying them. Op4G’s diverse consumer panel broke down why Americans feel the way they do about hot dogs. The results are quite interesting and helped our client understand key aspects on their target consumers and competitor's products. Take a look at the infographic below for more information on consumer attitudes towards hot dogs!