Op4G Blog

Sunlight and Insights: Op4G Heads to The Market Research Event (TMRE) in Florida!

Posted by Meghan Sullivan on October 3, 2017

Op4G is counting down the days to our next big conference in Orlando, Florida! Appropriately known as “The Market Research Event” (TMRE), the conference attracts over 1,100 market research and insights executives from across the globe. It hosts 90+ exhibitors (including Op4G) and it features more than 120 sessions with world-renowned speakers. While you're walking the exhibit hall at TMRE be sure to stop by booth 506 and meet the team at Op4G.

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After scouring the agenda, Op4G is particularly excited about three sessions. On Day 1 of the conference (October 22), Dr. Sandipa Dublish will present “Market Research in the Age of Big Data”. Dr. Dublish will explain how successful pharmaceutical companies require in-depth research on “patients’ journey through the healthcare eco-system and their experience of living with the disease”. Coincidentally, Op4G is rapidly building expertise in this area. In fact, this fall, Op4G plans to launch Health Insights which is a series of “ailment communities” to collect data on patients with cancer, diabetes, heart disease etc. Stay tuned! Click here to view the medical one-pager.

(Pictured, Op4G at TMRE in 2016)

The following day (October 23), Op4G will attend “Keeping it Real with Campbell”. During the session, Senior Vice President Carlos Barroso will discuss how the Campbell Soup Company is navigating the “seismic shifts in consumer tastes and consumption patterns” which are “reshaping the way food innovators grow, make, market, and sell food”. Op4G has witnessed these shifts first-hand through our increasing market research into foodstuffs. This July 4th, for example, Op4G conducted a survey on Applegate Hot Dogs, finding that Americans increasingly prefer wieners with no antibiotics, no hormones, and few ingredients. 

Access the Infographic "Op4G Survey Finds Americans Want Hot Dogs With Cleaner Ingredients"

Finally, during the afternoon of October 23, Op4G hopes to attend “From Rivets to Connected Apparel: How Iconic Brands Stay Relevant by Understanding their Customers[i]. Hosted by Jenna Lauer and Kalil Vicioso of Hall & Partners, the session will delve into “how a brand gains and maintains its iconic status. Specifically, it will profile Levi’s Jeans, a household name for over 150 years! As Hall & Partners is an Op4G client, Op4G is eager to see how our panelist feedback in their surveys informs the company’s branding advice and strategies.

Have we convinced you to attend The Market Research Event? If so, be sure to stop by booth 506 to talk with Op4G! Not only will you learn how Op4G can meet your market research needs. You’ll also have the chance to win a few items at our beanbag toss activity! Op4G will be raffling off a free omnibus study as well as a $500 donation to the non-profit of your choice. We hope to see you there!

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Topics: Market Research, Events, Company News

Written by Meghan Sullivan

Meghan works part-time for Op4G, assisting primarily with Op4G’s social media, blog, and monthly newsletter. Based in Ottawa, Canada, Meghan completed her Bachelor of Arts degree at Wellesley College and Oxford University. She then earned a Master of Public Policy degree at Harvard University’s Kennedy School of Government. In addition to her work at Op4G, Meghan is a Senior Policy Advisor. She is an avid athlete, playing both varsity basketball and softball in university. Meghan is also passionate about international and environmental issues and volunteers for several related non-profits.