Op4G Blog

Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza

Posted by Madeline Warren on January 17, 2018

Online Market Research Panel Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza

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Topics: International, Company News, B2B

Appealing to our Better Angels: How Op4G Uses Creative Incentives in B2B Research

Posted by Op4G Staff on March 15, 2017

Market research – or “any organized effort to gather information about target customers” – can be vital to the competitiveness and success of companies.  Sometimes, the targets are individual consumers. Other times, they are actually fellow businesses. For example, a silverware company might want information on the preferences of restaurants. Likewise, a tire company might want information on car manufacturers. Such research is better known as “Business to Business” or B2B research.

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Topics: Market Research, B2B, Surveys