Op4G Blog

Appealing to our Better Angels: How Op4G Uses Creative Incentives in B2B Research

Posted by Meghan Sullivan on March 15, 2017

Market research – or “any organized effort to gather information about target customers” – can be vital to the competitiveness and success of companies.  Sometimes, the targets are individual consumers. Other times, they are actually fellow businesses. For example, a silverware company might want information on the preferences of restaurants. Likewise, a tire company might want information on car manufacturers. Such research is better known as “Business to Business” or B2B research.

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Topics: Market Research, Surveys, B2B