Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to corporations.
It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works out to almost $10,000 per US resident and 17.8% of US Gross Domestic Product!
With the arrival of 2018, many are formulating their new year’s resolutions. If previous years are any indication, “getting healthy” will likely be at the top of the list. But, financial resolutions will not be far behind!
Flip through a magazine or walk through a mall and one thing is “obvi”: so much of today’s marketing targets teenagers. From retail chains to tech giants, it seems everyone wants a share of the 13 – 19 year old market.
A new national Op4G study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are. For a majority of donors, it impacts how they view an organization’s effectiveness, trustworthiness, efficiency, and dollar-for-dollar impact.
Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises to 88% for people aged 30 – 49 and to 92% for those aged 18 – 29!
We hope everyone enjoyed their 4th of July! As the mid-summer point approaches, a recent Op4G survey found that while hot dogs are a summertime favorite food, 1/3 of Americans feel guilty buying them. Op4G’s diverse consumer panel broke down why Americans feel the way they do about hot dogs. The results are quite interesting and helped our client understand key aspects on their target consumers and competitor's products. Take a look at the infographic below for more information on consumer attitudes towards hot dogs!