Op4G Blog

Opinions4Good Ventures into the Teenage Mind

Posted by Madeline Warren on December 12, 2017

Flip through a magazine or walk through a mall and one thing is “obvi”: so much of today’s marketing targets teenagers. From retail chains to tech giants, it seems everyone wants a share of the 13 – 19 year old market.

Read More

Topics: Market Research, Consumer Research, Teen Research, Gen z

Sunlight and Insights: Op4G Heads to The Market Research Event (TMRE) in Florida!

Posted by Op4G Staff on October 3, 2017

Op4G is counting down the days to our next big conference in Orlando, Florida! Appropriately known as “The Market Research Event” (TMRE), the conference attracts over 1,100 market research and insights executives from across the globe. It hosts 90+ exhibitors (including Op4G) and it features more than 120 sessions with world-renowned speakers. While you're walking the exhibit hall at TMRE be sure to stop by booth 506 and meet the team at Op4G.

Read More

Topics: Market Research, Events, Company News

Enhancing the User Experience Through UX Research

Posted by Madeline Warren on August 8, 2017

Have you ever visited a website where you cannot find the tab option you’re looking for? A website is a window into the world of how your business or organization operates.

Read More

Topics: Market Research

Op4G Hires Non-Profit and Member Support, Jania Marshall

Posted by Nicole Locore on June 27, 2017

Portsmouth, NH: Philanthropic Online Market Research Panel is eager to welcome Jania Marshall as the new Non-Profit and Member Support based in the Op4G Portsmouth, NH office.

Read More

Topics: Market Research, Company News

Lego Builds Female Fanbase (and Revenues) Thanks to Market Research

Posted by Op4G Staff on May 17, 2017

 

Read More

Topics: Market Research, Consumer Research

Beyond the Laboratory: Using Op4G Surveys for Medical Research

Posted by Op4G Staff on April 17, 2017

When people think of medical research, they often envision test tubes, Bunsen burners, and scientists in lab coats. But not all medical research happens in the laboratory. In many cases, such research occurs in the comfort of peoples’ homes through – you guessed it – online surveys!

Read More

Topics: Market Research, Surveys, medical research

Appealing to our Better Angels: How Op4G Uses Creative Incentives in B2B Research

Posted by Op4G Staff on March 15, 2017

Market research – or “any organized effort to gather information about target customers” – can be vital to the competitiveness and success of companies.  Sometimes, the targets are individual consumers. Other times, they are actually fellow businesses. For example, a silverware company might want information on the preferences of restaurants. Likewise, a tire company might want information on car manufacturers. Such research is better known as “Business to Business” or B2B research.

Read More

Topics: Market Research, Surveys, B2B

How to Receive the Most ROI from The Quirks Event

Posted by Madeline Warren on February 20, 2017

Op4G is getting ready to exhibit at The Quirk’s Event in Irvine, CA on February 28th, through March 1st. In preparation for The Quirk’s Event, Op4G compiled a list of best practices to help you receive the most ROI from attending.

Read More

Topics: Market Research, Events

True or False? Mobile Survey Optimization with Op4G

Posted by Madeline Warren on February 7, 2017

Life is busy and Op4G understands that. Subsequently, all Op4G surveys are mobile friendly so
members can easily take them in their spare time, waiting at the doctor’s office or on their commute to work. People rely on their phones for everything from shopping to picking out the perfect restaurant, and now even for taking surveys. Keeping in mind that many respondents could be taking surveys on their mobile phone or tablet may help you succeed in fulfilling information needs.

Read More

Topics: Market Research, Surveys, Mobile Surveys

You’re Fired! How Pollsters Failed in the 2016 Election and the Lessons for Survey Design

Posted by Op4G Staff on January 24, 2017

Less than a week ago, Donald Trump was sworn in as the 45th President of the United States. It was an unexpected outcome for those who followed polls in 2016. Even on the eve of the election, the New York Times poll predicted that Clinton had an 84% chance of winning. Pollster Nate Silver and the Princeton Election Consortium calculated a 71% chance and 95-99% chance, respectively. So why did “serious predictors completely misjudge Trump’s chances of victory”? Experts point to several likely factors, including:

Read More

Topics: Election, Polls, Market Research, Politics, Trump, Surveys