Op4G Blog

Op4G's Smart Response to the "Smartphone Takeover"

Posted by Op4G Staff on November 7, 2017

Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises to 88% for people aged 30 – 49 and to 92% for those aged 18 – 29!

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Topics: Surveys, Mobile Surveys, Consumer Research

True or False? Mobile Survey Optimization with Op4G

Posted by Madeline Warren on February 7, 2017

Life is busy and Op4G understands that. Subsequently, all Op4G surveys are mobile friendly so
members can easily take them in their spare time, waiting at the doctor’s office or on their commute to work. People rely on their phones for everything from shopping to picking out the perfect restaurant, and now even for taking surveys. Keeping in mind that many respondents could be taking surveys on their mobile phone or tablet may help you succeed in fulfilling information needs.

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Topics: Market Research, Surveys, Mobile Surveys