A new national Op4G study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are. For a majority of donors, it impacts how they view an organization’s effectiveness, trustworthiness, efficiency, and dollar-for-dollar impact.
In the wake of historic flooding fueled by Hurricane Harvey and Irma, Opinions 4 Good (Op4G) announced the donation of $2,500 to the American Red Cross to support immediate relief and rebuilding efforts of communities affected by the recent hurricanes.
Hurricane Harvey's devastation will be felt by Texans for weeks and years to come. The images and information coming out of this event remind us how often strangers and our neighbors are willing to help in a moment’s notice. Our thoughts and prayers are directed at all the families who have lost so much.
Last month, Opinions 4 Good attended the 2017 American Marketing Association Nonprofit Marketing Conference in Washington, D.C., where we participated in various breakout sessions that were both insightful and inspirational. Each session taught a valuable lesson about marketing in relation to non-profits.
A new national study shows six out of ten charitable donors in the US believe American giving will drop if donations to non-profit organizations are no longer tax deductible, including one-third who feel giving will decrease a lot. Even so, only half of all donors believe charitable gifts should be fully tax deductible.