Op4G Blog

Top 5 Marketing Tips for Your Non-Profit

Posted by Nicole Locore on August 14, 2017

Last month, Opinions 4 Good attended the 2017 American Marketing Association Nonprofit Marketing Conference in Washington, D.C., where we participated in various breakout sessions that were both insightful and inspirational. Each session taught a valuable lesson about marketing in relation to non-profits.

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Topics: Events, Non-Profit

The Donor Mindset Study II: American Donors Are Far Less Generous Than They Think

Posted by Madeline Warren on May 25, 2017
SUMMARY:
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Topics: Surveys, Non-Profit, Consumer Research

The Donor Mindset Study: Exploring Attitudes Behind Eliminating the Charitable Deduction

Posted by Madeline Warren on May 1, 2017

A new national study shows six out of ten charitable donors in the US believe American giving will drop if donations to non-profit organizations are no longer tax deductible, including one-third who feel giving will decrease a lot.  Even so, only half of all donors believe charitable gifts should be fully tax deductible.

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Topics: Politics, Surveys, Non-Profit