Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to corporations.
With the arrival of 2018, many are formulating their new year’s resolutions. If previous years are any indication, “getting healthy” will likely be at the top of the list. But, financial resolutions will not be far behind!
A new national Op4G study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are. For a majority of donors, it impacts how they view an organization’s effectiveness, trustworthiness, efficiency, and dollar-for-dollar impact.
Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises to 88% for people aged 30 – 49 and to 92% for those aged 18 – 29!
We hope everyone enjoyed their 4th of July! As the mid-summer point approaches, a recent Op4G survey found that while hot dogs are a summertime favorite food, 1/3 of Americans feel guilty buying them. Op4G’s diverse consumer panel broke down why Americans feel the way they do about hot dogs. The results are quite interesting and helped our client understand key aspects on their target consumers and competitor's products. Take a look at the infographic below for more information on consumer attitudes towards hot dogs!
A new national study shows six out of ten charitable donors in the US believe American giving will drop if donations to non-profit organizations are no longer tax deductible, including one-third who feel giving will decrease a lot. Even so, only half of all donors believe charitable gifts should be fully tax deductible.
When people think of medical research, they often envision test tubes, Bunsen burners, and scientists in lab coats. But not all medical research happens in the laboratory. In many cases, such research occurs in the comfort of peoples’ homes through – you guessed it – online surveys!
Market research – or “any organized effort to gather information about target customers” – can be vital to the competitiveness and success of companies. Sometimes, the targets are individual consumers. Other times, they are actually fellow businesses. For example, a silverware company might want information on the preferences of restaurants. Likewise, a tire company might want information on car manufacturers. Such research is better known as “Business to Business” or B2B research.
Life is busy and Op4G understands that. Subsequently, all Op4G surveys are mobile friendly so
members can easily take them in their spare time, waiting at the doctor’s office or on their commute to work. People rely on their phones for everything from shopping to picking out the perfect restaurant, and now even for taking surveys. Keeping in mind that many respondents could be taking surveys on their mobile phone or tablet may help you succeed in fulfilling information needs.