Obtain Richer B2B Insights With These Survey Crafting Tips

Posted by Op4G Staff on May 19, 2022
Compared to Business-to-Consumer (B2C) market research, Business-to-Business (B2B) research is a different world. B2B participants are often challenging to reach, extremely busy, and not motivated by..
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Topics: B2B Research, Data Quality, Survey Design

The Art & Science of Maintaining a Solution-Based, Adaptable Operations Environment

Posted by Op4G Staff on April 27, 2022
Operations teams are the unsung heroes of market research organizations. They wear many hats and bring together all the moving pieces of research projects. Doing this adeptly is both an “art” and a..
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Topics: Growth, Thought Leadership, Management

Impress Your Clients With These Top Market Research Tools

Posted by Op4G Staff on April 14, 2022
These days, market research can be a real balancing act. Researchers have to deliver results quickly to meet client deadlines. At the same time, the results need to be high quality, insightful, and..
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Topics: Market Research Tips, Tools & Technology, Survey Design

Op4G Grows Leadership Team with Kristen Tripphahn, Chief Operating Officer

Posted by Kelly Russell on March 31, 2022
Op4G, a national market research company based out of Portsmouth, NH, is pleased to announce the appointment of Kristen Tripphahn as Chief Operating Officer. Kristen comes to Op4G with 18 years in..
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Topics: Company News, Leadership

The Opinion Podcast: How to Launch a Corporate Social Responsibility Initiative

Posted by Op4G Staff on March 23, 2022
  The Opinion is a new podcast where we discuss trending topics within the market research industry and general tips for anyone whose business focuses on delivering real customer insights. Today we..
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Topics: Philanthropy, The Opinion Podcast

Top Market Research Conferences to Attend in 2022

Posted by Op4G Staff on March 17, 2022
Mark your calendars! This year, industry leaders will convene at dozens of market research conferences across the United States and abroad. These conferences have much to offer (beyond the happy..
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Topics: Events, Market Research Tips, Industry News

New Year, New Predictions! The Market Research Industry Forecast for 2022

Posted by Op4G Staff on January 19, 2022
It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..
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Topics: Market Research Tips, Tools & Technology, Research Methodologies

Latest Research on 2022 New Year's Resolutions: Infographic

Posted by Op4G Staff on January 12, 2022
Op4G recently surveyed a sample of 1,365 Americans on the topic of 2022 New Year's Resolutions. Find out which demographics typically set resolutions each year, what types of resolutions Americans..
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Topics: Consumer Research, Infographic

Shuffling the Deck: How to Adapt in the Evolving Market Research Industry

Posted by Op4G Staff on January 4, 2022
Op4G's CEO, Frank Nappo, shares insights on adapting in the evolving market research industry. This article was originally shared in the latest issue of Quirk's Media Magazine.
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Topics: Growth, Market Research Tips

Philanthropy Meets Market Research: How Your Company Can Drive Actionable Change This Holiday Season

Posted by Op4G Staff on December 16, 2021
Op4G Florida Team donating food to One Heart Orlando For market research companies, the holiday season isn’t just a time to give clients insights – it’s a time to give back! This is especially..
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Topics: Philanthropy

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