The Opinion Podcast: Across Language and Culture, Tips for International Market Research

Posted by Op4G Staff on September 30, 2022
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Topics: Market Research Tips, Tools & Technology, Thought Leadership, The Opinion Podcast

Invest in Market Research Without Breaking the Bank: Budgeting Tips and Best Practices

Posted by Op4G Staff on August 31, 2022
 
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Topics: B2B Research, Market Research Tips

Three Ways to Celebrate National Nonprofit Day

Posted by Op4G Staff on August 17, 2022
This blog post is guest written by Alyssa Sweet, Member Relations Specialist at Op4G. 
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Topics: Nonprofit Funding

Generational Research: Gaining New Insight into Millennials and Gen Z

Posted by Op4G Staff on July 27, 2022
It has been a turbulent ride for Millennials (ages 26–41) and Generation Z (ages 10–25). Their lives have been impacted by the rise of the internet and personal computers, 9/11, the 2008 financial..
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Topics: Consumer Research, Gen Z, Marketing Tips, Millennials

Selecting a Sample Provider? Watch Out for These 4 Things

Posted by Josh Giles on July 12, 2022
This blog post is guest written by Josh Giles, Vice President of Supply at Op4G. No one would ever try and argue that a face-to-face conversation isn’t the best way to learn something about someone...
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Topics: Market Research Tips, Data Quality, Recruitment

Picture Perfect: How Image Enhancement Can Vastly Improve Concept Testing

Posted by Op4G Staff on June 22, 2022
Humans are surrounded by corporate imagery - from logos and packaging to ads and websites. This imagery can have real power (just think of the iconic Nike swoosh or the golden arches of Mcdonald's)...
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Topics: Market Research Tips, Tools & Technology, Survey Design, Product Development

The Opinion Podcast: Engaging Leadership, A Conversation With a CEO

Posted by Op4G Staff on June 9, 2022
 
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Topics: Growth, Leadership, The Opinion Podcast, Management

Obtain Richer B2B Insights With These Survey Crafting Tips

Posted by Op4G Staff on May 19, 2022
Compared to Business-to-Consumer (B2C) market research, Business-to-Business (B2B) research is a different world. B2B participants are often challenging to reach, extremely busy, and not motivated by..
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Topics: B2B Research, Data Quality, Survey Design

The Art & Science of Maintaining a Solution-Based, Adaptable Operations Environment

Posted by Op4G Staff on April 27, 2022
Operations teams are the unsung heroes of market research organizations. They wear many hats and bring together all the moving pieces of research projects. Doing this adeptly is both an “art” and a..
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Topics: Growth, Thought Leadership, Management

Impress Your Clients With These Top Market Research Tools

Posted by Op4G Staff on April 14, 2022
These days, market research can be a real balancing act. Researchers have to deliver results quickly to meet client deadlines. At the same time, the results need to be high quality, insightful, and..
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Topics: Market Research Tips, Tools & Technology, Survey Design

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