Humans are surrounded by corporate imagery - from logos and packaging to ads and websites. This imagery can have real power (just think of the iconic Nike swoosh or the golden arches of Mcdonald's)...

 

Compared to Business-to-Consumer (B2C) market research, Business-to-Business (B2B) research is a different world. B2B participants are often challenging to reach, extremely busy, and not motivated by..

Operations teams are the unsung heroes of market research organizations. They wear many hats and bring together all the moving pieces of research projects. Doing this adeptly is both an “art” and a..

These days, market research can be a real balancing act. Researchers have to deliver results quickly to meet client deadlines. At the same time, the results need to be high quality, insightful, and..

Op4G, a national market research company based out of Portsmouth, NH, is pleased to announce the appointment of Kristen Tripphahn as Chief Operating Officer. Kristen comes to Op4G with 18 years in..

  The Opinion is a new podcast where we discuss trending topics within the market research industry and general tips for anyone whose business focuses on delivering real customer insights. Today we..

Mark your calendars! This year, industry leaders will convene at dozens of market research conferences across the United States and abroad. These conferences have much to offer (beyond the happy..

It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..

Op4G recently surveyed a sample of 1,365 Americans on the topic of 2022 New Year's Resolutions. Find out which demographics typically set resolutions each year, what types of resolutions Americans..