It’s a dilemma that all businesses face. On one hand, they want to offer customers every dazzling product feature. But on the other hand, they have real cost considerations. So businesses need to be..

In a previous blog, we went over the basics of crafting effective survey questions. But did you know a second (and surprising) factor can also wreak havoc on your survey results? The order of survey..

  What is B2B Market Research? If you work in the private sector, there is a good chance you’ve heard of business-to-business marketing. Also known as B2B, business-to-business marketing refers to..

In this age of data, approximately 95% of organizations use data to guide their marketing and decision-making. Yet, disturbingly, these organizations believe that 25% of their information is actually..

When it comes to market research, Op4G does it all. Our services run the gamut from survey consultation and programming, to sample recruitment on our proprietary panel, to survey analysis and..

Every year, millions of businesses decide to invest in market research. Many (if not most) turn to market research companies to meet their specific needs. But how should a company choose its market..

Super Bowl LV, the 55th Super Bowl, airs this coming Sunday where the Kansas City Chiefs will take on the Tampa Bay Buccaneers. While the COVID-19 pandemic still looms large, this event will help..

Market research can be a powerful tool at any time of the year. And, in fact, many organizations conduct market research at multiple points annually. But is any one period better than another?..

To the relief of many, 2021 is finally here. The new year brings hope for widespread vaccinations against COVID-19, a return to relative “normalcy”, and an economic rebound. But that’s not all. At..

The COVID-19 Pandemic has drastically changed every-day life for most of us, and the holidays have been no exception. From preferred methods of shopping to amount spent on gifts, we surveyed 1,000..