Latest Research on 2022 New Year's Resolutions: Infographic

Posted by Op4G Staff on January 12, 2022
Op4G recently surveyed a sample of 1,365 Americans on the topic of 2022 New Year's Resolutions. Find out which demographics typically set resolutions each year, what types of resolutions Americans..
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Topics: Consumer Research, Infographic, New Year

Shuffling the Deck: How to Adapt in the Evolving Market Research Industry

Posted by Op4G Staff on January 4, 2022
Op4G's CEO, Frank Nappo, shares insights on adapting in the evolving market research industry. This article was originally shared in the latest issue of Quirk's Media Magazine.
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Topics: Market Research, Growth, Business Tips

Philanthropy Meets Market Research: How Your Company Can Drive Actionable Change This Holiday Season

Posted by Op4G Staff on December 16, 2021
Op4G Florida Team donating food to One Heart Orlando For market research companies, the holiday season isn’t just a time to give clients insights – it’s a time to give back! This is especially..
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Topics: Market Research, Philanthropy

Op4G Team Grows with Andrew Postell, VP of Client Development

Posted by Kelly Russell on November 30, 2021
Op4G, a national market research company based out of Portsmouth, NH, is pleased to announce the appointment of Andrew Postell as our new Vice President of Client Development. Andrew comes to Op4G..
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Topics: Company News

Capturing Consumer Insight Through the Voice of the Customer (VoC)

Posted by Op4G Staff on November 22, 2021
Are you listening to your customers? Are you really, truly, listening? As it turns out, many companies are falling short —including those who invest in market research! This reality has given rise to..
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Topics: Surveys, Consumer Research, Research Methodologies

Lost in Translation: The Importance of Translating Market Research Surveys

Posted by Op4G Staff on October 14, 2021
October is Global Diversity Awareness Month – and what a diverse globe it is! Consider language. According to the latest estimates, there are between 5000 and 7000 human languages worldwide. While..
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Topics: Market Research, Surveys, International

Is it Back to Normal for Back-to-School Shopping? Here’s What the Research Says

Posted by Op4G Staff on September 8, 2021
It's the most wonderful time of the year—the time when kids return to school! Much has changed since last September. Approximately 174 million Americans have been fully vaccinated against COVID-19,..
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Topics: Market Research, Consumer Research

7 Common Research Mistakes and How to Fix Them

Posted by Op4G Staff on August 25, 2021
Everyone makes mistakes, including in the field of market research! Over the years, we’ve seen dozens of missteps related to research design and delivery. Unfortunately, some can seriously jeopardize..
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Topics: Market Research, Surveys, Business Tips, Data Quality

2020 Tokyo Olympics: Survey Findings

Posted by Op4G Staff on July 27, 2021
Op4G recently surveyed a US sample of 1,000 respondents on the 2020 Tokyo Olympics. Findings include which media outlets people use to follow the events, reasons for watching, top favorite sports,..
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Topics: Surveys, Consumer Research, Infographic

Op4G Continues Developing Sales Team with John Sadler, Newest Senior Director of Client Development

Posted by Kelly Russell on July 26, 2021
Op4G, a market research company based out of Portsmouth, NH, is pleased to announce the appointment of John Sadler as the newest Senior Director of Client Development. With over 15 years of in-sales..
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Topics: Company News