The Right Way to Write: Tips for Crafting Effective Survey Questions

Posted by Madeline Warren on October 7, 2020
A “tier one airline” recently sent out a customer satisfaction survey. The survey was seriously flawed, leaving respondents confused, frustrated, offended, and exhausted. Not surprisingly, the survey..
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Topics: Market Research, Surveys, Business Tips

When in Rome: The Importance of Localization in Market Research

Posted by Madeline Warren on September 3, 2020
Do you run a multi-national corporation…or hope to in the future? Either way, you need to conduct international market research. Such research has its challenges. International surveys frequently..
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Topics: Market Research, Surveys, Consumer Research, International

Black Voices Matter: Making Market Research More Inclusive

Posted by Madeline Warren on August 20, 2020
As the Black Lives Matter movement continues throughout the United States and beyond, we wanted to take a moment to reflect on how Opinions4Good can best support the Black community during this time...
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Topics: Market Research, Company News, Nonprofit, Nonprofit Spotlights

Getting the Most Out of Our New Virtual Reality

Posted by Op4G Staff on July 13, 2020
Market research conferences are a perfect opportunity to gather, shake hands, and share meals with fellow researchers. But as the coronavirus pandemic drags on, public health experts continue to..
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Topics: Market Research

Take Pride in LGBTQ+ Market Research

Posted by Op4G Staff on June 18, 2020
To many Americans, LGBT (Lesbian, Gay, Bisexual, and Transgender) people are friends and family members, neighbors, and colleagues. But for businesses, LGBT people are also something else: an..
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Topics: Market Research

Keep Your Business Healthy During the Pandemic

Posted by Op4G Staff on May 13, 2020
It is a harrowing time for American companies. As a result of the ongoing novel coronavirus pandemic[i], thousands of businesses are shuttering their doors, laying off staff, and quickly depleting..
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Topics: Market Research, COVID-19, Coronavirus

New Data Shows Americans Are Turning to CBD as a Cure-all for the Modern Condition

Posted by Op4G Staff on April 20, 2020
April is bound to be another hot month for the marijuana and cannabidiol [I](CBD) industry. Not only is April 20th (or “420”) a widely observed counterculture holiday during which people “celebrate..
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Topics: Market Research, Surveys, Consumer Research

How Nonprofit Organizations Are Responding to COVID-19

Posted by Alyssa Picard on April 6, 2020
As many have come to realize, we are facing a truly unprecedented time. The COVID-19 Pandemic has spread quickly throughout the US, and with it has come tremendous challenges for individuals,..
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Topics: Company News, Nonprofit Spotlights

Golden State Sets the Golden Standard for Privacy Laws

Posted by Op4G Staff on March 15, 2020
Our personal information is precious…but not every company treats it that way. As revealed in recent years, many corporations collect, sell, and withhold information about their clientele. To make..
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Topics: Market Research, Company News, Consumer Research, Business Tips

Happy International Women's Day!

Posted by Alyssa Picard on March 8, 2020
International Women's Day is a global holiday made to celebrate the achievements of women and encourage a gender equal world for all. This year's mission for women in the workplace is 'To champion..
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Topics: Company News