Op4G Blog

Happy Nurses Week: Reaching International Nurses Case Study

Posted by Madeline Warren on May 7, 2019

National Nurses Day is celebrated annually on May 6th to raise awareness of the important role nurses play in society. National Nurses Day marks the beginning of National Nurses week, which ends on May 12. Celebrations and receptions are held across the United States to honor the work of nurses, even here at Op4G!

The nurses on our healthcare panel help provide important data for our market research clients. This data is transformed into insights leading to better products and services for the healthcare world. Here at Op4G we've recruited several different types of nurses for our client's studies. From nurses who treat rare diseases to nurses beyond the geographical boundaries of North America. Recently, Op4G completed a study which successfully recruited nurses and technicians from the United States and the United Kingdom. 

Case Study: Reaching International Nurses 

Consumer interactions with health care systems are changing from a fragmented transactional relationship to coordinated care. The care patients receive while going through treatment is a key aspect in their journey to recovery. Feedback from professionals providing the care is instrumental in providing an innovative, human-centered approach to treatment. The objective of this study was to better understand unmet needs of nurses and technicians providing care to patients in an acute care setting so that those needs could be addressed and improvements to the health care system can be made.

The Situation

The goal of the study was to obtain information among nurses and technicians in the United States and the United Kingdom who are responsible for cleaning patients in acute care settings. The end client wanted to better understand any unmet needs as it related to caring for or cleaning patients in this type of setting.  

Previous Client Challenges: Time & Hard-To-Reach Target

"Typically other panels are not as responsive to a request for quotation (RFQ) as Op4G and this particular client always wants their quotes very quickly, which Op4G is always able to supply for me. In addition, Op4G is able to recruit more niche and hard-to-reach targets than anyone else". Senior Vice President, Market Research Company (Op4G's client).

Op4G Approach

As the respondent criteria for the study was extremely particular and the end client was on a tight time-line, the market research company enlisted Op4G to provide the sample and support the project’s needs.

Op4G’s unique recruitment method allows us to reach the right health care and therapeutic assistance professionals, including nurses and technicians. These at-the-ready panelists enable Op4G to deliver prompt, higher quality solutions to meet tight client deadlines like the one in this situation.

In addition to Op4G’s current U.S Panel, our reach and allies extend far beyond. It is important to understand consumer’s needs and desires from all geographic regions, especially for healthcare research as patients lives are at stake. That is why Op4G owns and operates proprietary panels in several countries globally. Within hours of initial communication, the 40 minute study was in-field and data from nurses in the US and UK were being collected.

Outcome

Ultimately, Op4G met the client’s needs in both quality and efficiency. In less than one week, Op4G recruited 160 nurses and technicians who work in acute care settings within the United States and United Kingdom.

Reaching International Nurses case study data collection quantitative research

 

If you believe in the future of healthcare insights join us at IIeX Health June 3-4 in Philadelphia. We'll be sponsoring and speaking at the event, and would love for you to join us there. If you book a medical study with Op4G by May 30th we will share a unique sponsor code allowing you 50% off registration costs. Email marketing@op4g.com to learn more.

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Topics: medical research

Gaining Insight from Parents of Children with Autism: An Op4G Case Study

Posted by Alyssa Picard on April 29, 2019

 

As many might know, April is Autism Awareness Month. This month is part of a nationwide effort to promote autism awareness, education, and acceptance; in hopes to allow those with Autism Spectrum Disorder or "ASD" to achieve the highest quality of life possible. As we near the end of April and Autism Awareness Month, we want to highlight a study Op4G recently worked on that was about parents of children diagnosed with autism. This case study will take you through the whole process of a research project with Op4G; from recruitment efforts to final outcomes of the study. 

Recruitment & Op4G Approach 

For this particular project, a client came to Op4G looking for a specific demographic: parents of children under age 10 who have been diagnosed with autism. They needed these parents to complete a 15-minute survey about their experience with autism. The main goal of the research was to figure out how parents navigate the ASD environment and how they were able to find treatment for their child. Official diagnosis and treatment for a child with ASD can be a difficult process for many parents, and the client wanted to know what needed to be done to improve this. 

When a client comes to us with a specific demographic in mind, we first try to see if it's available in our panel of survey takers. To do this, our Non-Profit Coordinator team at Op4G searches our list of non-profit partners for those that might have the specified target demographic. In this case, Op4G contacted all active non-profit partners who had a mission related to autism. The Op4G team reached out to several volunteer coordinators, executive directors, and development departments at autism-related non-profits who are responsible for sharing new volunteer opportunities with their community. After explaining to our partners we were seeking to survey parents who have children under the age of 10 diagnosed with autism, many jumped at the opportunity to participate. These non-profits were eager to share the survey with their family support groups in exchange for a donation to their charity. 

Study Completion 

After contacting our non-profit partners focused on autism, our partner, Autism Society of Alabama agreed to participate in this study. The timeline for the study was quick, so we started a campaign right away. A "campaign" is when our non-profit coordinator department creates customizable marketing pieces to be distributed at events, on social media, in newsletters, and other trafficked channels. Our non-profit coordinator team does all the heavy lifting on creating content and materials. This makes setting up a recruitment campaign as easy as possible for non-profits who are often strapped for time and resources. 

For More Info on Non-Profit Marketing Campaigns View Our Blog "Top 5 Marketing Tips for Your Non-Profit"

Our contact, Lauren, who is the Development Director at the Autism Society of Alabama was excited to get a campaign up and running which would benefit her non-profit and lead to advanced autism care research.

When we work with a non-profit to get a specific study completed, we normally have them share a direct link to the study through social media or an email blast (whatever they think would work best). Lauren believed that sharing this on Facebook, to their ten-thousand followers would be a good way to reach supporters. Our team created the content and gave this messaging to Lauren along with the direct link to the study. Here is the Facebook post that went out to the Autism Society of Alabama supporters: 


Once the post went out and the study went live, we waited for responses. With every non-profit out-reach, Op4G carefully vets each new panelist coming through to make sure they are who they say they are. Op4G takes many steps for quality control to prevent fraudulent responses, duplicate entries, and malicious users. The benefit of having a direct partnership with a non-profit is that if a respondent is flagged in our security system, we can easily call up our partner and verify who the person is and why they might have been flagged. In addition, speeder, cheater, and liars are immediately eliminated and the non-profit is notified. However, we often see that our non-profit recruitment model provides quality responses of the highest order due to member motivation to "do good" and support their non-profit.

Due to the Autism Society of Alabama's large reach, we were able to get a significant amount of interaction with the post. This included 68 shares, many being to other autism support groups on Facebook that are affiliated with the Autism Society of Alabama. The Autism Society of Alabama shared this on their Instagram as well, to another one-thousand supporters. The study ran for about a week, and at that point, we had filled the quotas that the client had set for the study. After this, it took about two weeks for our market research client to go through the data and finalize the completes. At that time we were able to reward the Autism Society of Alabama with a financial endowment.  

A Win-Win for Client, Non-Profit, and Panelists

While the recruitment team was working with the non-profit to ensure the outreach process went smooth, our project manager, Andrew Galvin, was working with the client. Andrew helps the client get the study up and running, and works with them throughout the process to answer any incoming requests and make sure they are receiving the quality data needed. Upon asking him what his overall experience was in regards to this particular project, Andrew noted that,

"It was great having the chance to work with our non-profit partner, the Autism Society of Alabama. Through this project, we were able to obtain high-quality data for our client while also giving back to a non-profit with an inspiring mission. Overall, the process of bringing the Autism Society of Alabama onto the study was easy and they were able to provide a large amount of quality information and responses." - Andrew, Project Manager, Op4G

This approach of recruiting through non-profit organizations is what makes Op4G so unique. We find that supporters of non-profits are much higher quality respondents, especially because they know the money will be going back to their chosen non-profit for the surveys they complete. It's a win-win for the client, non-profit organization, and our survey-takers!  

Outcome 

After the client analyzed the data, they found that parents have a difficult time with diagnosis, treatment, and support for their children who have autism. Through this research, they hope to make this process easier for parents so that children diagnosed with autism can have the best developmental experience possible. Along with these findings, Op4G was able to donate a total of $245 to the Autism Society for their recruitment efforts. This does not include the nearly $500 that went back to parents for their participation and valued responses. 

"We loved providing autism families an opportunity to earn $ while also giving back in such a simple way! Sharing this survey was easy on our part and now we'll be able to apply the $245 toward 20 hours of respite for a family.  Respite is a break for a caregiver and many families consider it priceless!"

- Lauren, Development Director at Autism Society of Alabama

To see how the entire process of an Op4G project works, you can check out the infographic below:

 

Final Thoughts

As a company, we see the value in building relationships with non-profit partners like the Autism Society of Alabama. These relationships allow us to reach back out to non-profits for future studies knowing that we can help increase donations, while also obtaining the quality data our clients need. Thank you to the Autism Society of Alabama and its supporters for participating in this research project. Op4G is looking forward to the next opportunity to give back to deserving charities! 

 

Interested in starting a partnership that benefits your non-profit? Or are you interested in learning more about Op4G's recruitment and data collection services? To learn more email marketing@op4g.com 

 

Meet Op4G at IIeX Health in Philadelphia

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Topics: Market Research, Surveys, Non-Profit

Happy Women in the Work Place Day!

Posted by Madeline Warren on March 7, 2019

Happy Women in the Work Place Day!

In honor of Women in the Work Place Day, Op4G would like to spotlight several of the important female figures in our lives. From the women in our company to the female inspired non-profit partners, Op4G is honored to support the strong voices of female empowerment. Take a look at the amazing female faces behind Op4G.

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Topics: Company News, Non-Profit

Bill Soule Named Senior Director of Client Development at Op4G

Posted by Madeline Warren on January 7, 2019

Online Market Research Panel Op4G is proud to welcome Bill Soule as Senior Director of Client Development based in San Diego, California. Bill joins Op4G with over 20 years of experience in the market research and insights industry. In adding Soule, Op4G continues their successful expansion strategy further strengthening capabilities to serve clients across multiple industries and geographic regions including the west coast.

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Topics: Company News

Back to School Shopping Infographic

Posted by Madeline Warren on September 6, 2018
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Topics: Market Research, Infographic

Happy National Non-Profit Day!

Posted by Bill Soule on August 24, 2018

Last Friday, August 17th was National Nonprofit Day. I know, it seems like there is a day (or week, or month...) for everything and everysomething. 

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Topics: Non-Profit

Cutting Through the Noise: How Much Mail and Email Donors Receive and Read

Posted by Op4G Staff on July 25, 2018

The average American charitable donor reports receiving about eight mailings and ten e-mails from non-profit organizations in a typical week.  A majority of these communications come from organizations they don’t financially support.

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Understanding Moms, The Mother of All Consumers!

Posted by Madeline Warren on May 14, 2018

Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to corporations.

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Topics: Market Research, Surveys, Consumer Research, Infographic

Op4G Named a Top Company for Panel Research in Quirks Magazine

Posted by Op4G Staff on April 5, 2018

At Op4G, we have a lot to be proud of: a stellar staff, dedicated panel, and over $450,000 in charitable donations. Now, we have something else to add to the list. Quirk’s Media has named Op4G one of their Top Panel Companies in 2018!

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Topics: Company News

Healthy, Wealthy, and Wise – Op4G Heads to IIeX Health 

Posted by Op4G Staff on March 19, 2018

It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works out to almost $10,000 per US resident and 17.8% of US Gross Domestic Product!

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Topics: Market Research, medical research, Consumer Research, Europe, International