Generational Research: Gaining New Insight into Millennials and Gen Z

Posted by Op4G Staff on July 27, 2022
It has been a turbulent ride for Millennials (ages 26–41) and Generation Z (ages 10–25). Their lives have been impacted by the rise of the internet and personal computers, 9/11, the 2008 financial..
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Topics: Consumer Research, Gen Z, Marketing Tips, Millennials

Selecting a Sample Provider? Watch Out for These 4 Things

Posted by Josh Giles on July 12, 2022
This blog post is guest written by Josh Giles, Vice President of Supply at Op4G. No one would ever try and argue that a face-to-face conversation isn’t the best way to learn something about someone...
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Topics: Market Research Tips, Data Quality, Recruitment

Picture Perfect: How Image Enhancement Can Vastly Improve Concept Testing

Posted by Op4G Staff on June 22, 2022
Humans are surrounded by corporate imagery - from logos and packaging to ads and websites. This imagery can have real power (just think of the iconic Nike swoosh or the golden arches of Mcdonald's)...
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Topics: Market Research Tips, Tools & Technology, Survey Design, Product Development

The Opinion Podcast: Engaging Leadership, A Conversation With a CEO

Posted by Op4G Staff on June 9, 2022
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Topics: Growth, Leadership, The Opinion Podcast, Management

Obtain Richer B2B Insights With These Survey Crafting Tips

Posted by Op4G Staff on May 19, 2022
Compared to Business-to-Consumer (B2C) market research, Business-to-Business (B2B) research is a different world. B2B participants are often challenging to reach, extremely busy, and not motivated by..
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Topics: B2B Research, Data Quality, Survey Design

The Art & Science of Maintaining a Solution-Based, Adaptable Operations Environment

Posted by Op4G Staff on April 27, 2022
Operations teams are the unsung heroes of market research organizations. They wear many hats and bring together all the moving pieces of research projects. Doing this adeptly is both an “art” and a..
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Topics: Growth, Thought Leadership, Management

Impress Your Clients With These Top Market Research Tools

Posted by Op4G Staff on April 14, 2022
These days, market research can be a real balancing act. Researchers have to deliver results quickly to meet client deadlines. At the same time, the results need to be high quality, insightful, and..
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Topics: Market Research Tips, Tools & Technology, Survey Design

Op4G Grows Leadership Team with Kristen Tripphahn, Chief Operating Officer

Posted by Kelly Russell on March 31, 2022
Op4G, a national market research company based out of Portsmouth, NH, is pleased to announce the appointment of Kristen Tripphahn as Chief Operating Officer. Kristen comes to Op4G with 18 years in..
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Topics: Company News, Leadership

The Opinion Podcast: How to Launch a Corporate Social Responsibility Initiative

Posted by Op4G Staff on March 23, 2022
  The Opinion is a new podcast where we discuss trending topics within the market research industry and general tips for anyone whose business focuses on delivering real customer insights. Today we..
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Topics: Philanthropy, The Opinion Podcast

Top Market Research Conferences to Attend in 2022

Posted by Op4G Staff on March 17, 2022
Mark your calendars! This year, industry leaders will convene at dozens of market research conferences across the United States and abroad. These conferences have much to offer (beyond the happy..
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Topics: Events, Market Research Tips, Industry News

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