High quality market research has several key ingredients: defined goals, clear questions, honest subjects. Just as important, however, is the underlying survey programming technology. Also known as..

A “tier one airline” recently sent out a customer satisfaction survey. The survey was seriously flawed, leaving respondents confused, frustrated, offended, and exhausted. Not surprisingly, the survey..

Do you run a multi-national corporation…or hope to in the future? Either way, you need to conduct international market research. Such research has its challenges. International surveys frequently..

As the Black Lives Matter movement continues throughout the United States and beyond, we wanted to take a moment to reflect on how Opinions4Good can best support the Black community during this time...

Market research conferences are a perfect opportunity to gather, shake hands, and share meals with fellow researchers. But as the coronavirus pandemic drags on, public health experts continue to..

To many Americans, LGBT (Lesbian, Gay, Bisexual, and Transgender) people are friends and family members, neighbors, and colleagues. But for businesses, LGBT people are also something else: an..

It is a harrowing time for American companies. As a result of the ongoing novel coronavirus pandemic[i], thousands of businesses are shuttering their doors, laying off staff, and quickly depleting..

April is bound to be another hot month for the marijuana and cannabidiol [I](CBD) industry. Not only is April 20th (or “420”) a widely observed counterculture holiday during which people “celebrate..

As many have come to realize, we are facing a truly unprecedented time. The COVID-19 Pandemic has spread quickly throughout the US, and with it has come tremendous challenges for individuals,..

Our personal information is precious…but not every company treats it that way. As revealed in recent years, many corporations collect, sell, and withhold information about their clientele. To make..