Peering Into the Crystal Ball: Market Research Trends in 2021
Posted by
Op4G Staff on January 5, 2021
To the relief of many, 2021 is finally here. The new year brings hope for widespread vaccinations against COVID-19, a return to relative “normalcy”, and an economic rebound. But that’s not all. At..
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Topics: Market Research, Surveys, New Year, Research Technologies
The COVID-19 Pandemic has drastically changed every-day life for most of us, and the holidays have been no exception. From preferred methods of shopping to amount spent on gifts, we surveyed 1,000..
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Topics: Market Research, Consumer Research, Infographic, COVID-19
Poll it Together: Why Democracy Depends on Accurate Polling
Posted by
Op4G Staff on December 10, 2020
With nearly every state having certified election results, and as we move closer to the December 14th date when the Electoral College votes, some might be wondering how accurate the poll predictions..
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Topics: Polls, Market Research, Politics, Surveys
Get With the Program: Choosing the Right Survey Programming Technology
Posted by
Op4G Staff on November 23, 2020
High quality market research has several key ingredients: defined goals, clear questions, honest subjects. Just as important, however, is the underlying survey programming technology. Also known as..
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Topics: Market Research, Research Technologies
The Right Way to Write: Tips for Crafting Effective Survey Questions
Posted by
Madeline Warren on October 7, 2020
A “tier one airline” recently sent out a customer satisfaction survey. The survey was seriously flawed, leaving respondents confused, frustrated, offended, and exhausted. Not surprisingly, the survey..
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Topics: Market Research, Surveys, Business Tips
When in Rome: The Importance of Localization in Market Research
Posted by
Madeline Warren on September 3, 2020
Do you run a multi-national corporation…or hope to in the future? Either way, you need to conduct international market research. Such research has its challenges. International surveys frequently..
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Topics: Market Research, Surveys, Consumer Research, International
Black Voices Matter: Making Market Research More Inclusive
Posted by
Madeline Warren on August 20, 2020
As the Black Lives Matter movement continues throughout the United States and beyond, we wanted to take a moment to reflect on how Opinions4Good can best support the Black community during this time...
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Topics: Market Research, Company News, Nonprofit, Nonprofit Spotlights
Market research conferences are a perfect opportunity to gather, shake hands, and share meals with fellow researchers. But as the coronavirus pandemic drags on, public health experts continue to..
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Topics: Market Research
To many Americans, LGBT (Lesbian, Gay, Bisexual, and Transgender) people are friends and family members, neighbors, and colleagues. But for businesses, LGBT people are also something else: an..
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Topics: Market Research
It is a harrowing time for American companies. As a result of the ongoing novel coronavirus pandemic[i], thousands of businesses are shuttering their doors, laying off staff, and quickly depleting..
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Topics: Market Research, COVID-19, Coronavirus