Golden State Sets the Golden Standard for Privacy Laws

Posted by Op4G Staff on March 15, 2020
Our personal information is precious…but not every company treats it that way. As revealed in recent years, many corporations collect, sell, and withhold information about their clientele. To make..
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Topics: Market Research, Company News, Consumer Research, Business Tips

Happy International Women's Day!

Posted by Alyssa Picard on March 8, 2020
International Women's Day is a global holiday made to celebrate the achievements of women and encourage a gender equal world for all. This year's mission for women in the workplace is 'To champion..
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Topics: Company News

Op4G Heads to Quirks Brooklyn

Posted by Op4G Staff on March 1, 2020
Brooklyn, New York, is known for many things: a thriving arts scene, rows of classic Brownstones, a handful of pro sports teams, the famous Coney Island. But in recent years, the borough has also..
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The Need for Speed in an Ever-Changing Society

Posted by Op4G Staff on February 19, 2020
They say “there are no speed limits on the road to success." In fact, for many companies, speed is integral to success—speed in product development, delivery, marketing, etc.
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Topics: Market Research, Growth

4 Simple Steps to Prepare Your Company for the New Year

Posted by Op4G Staff on February 3, 2020
A little late on New Year’s resolutions but still want to start off on the right foot? Here are four steps that every organization should take in the first few months of the year to set the stage for..
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Topics: Market Research, Surveys, Consumer Research, Business Tips, New Year

The Power of Big Data & How It Affects Every Business

Posted by Op4G Staff on January 22, 2020
Market research requires some time and money. But if you’ve ever doubted the value of the resulting data, consider this recent finding from The Economist. The respected British publication says that..
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Topics: Market Research, Consumer Research, International

Is a Recession Brewing? What Survey Research Can Tell Us

Posted by Op4G Staff on January 14, 2020
Predictions about an impending recession have become frequent in recent weeks. CNN reports that “Warning bells are going off about a possible recession in America” [i] while The Guardian adds “The..
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Topics: Market Research, Surveys, Consumer Research, Financial Research

Hello Again! Tips for Re-contact Studies That Resonate

Posted by Op4G Staff on December 30, 2019
Having trouble keeping survey-takers engaged during re-contact studies? Here are 4 tips from Op4G on how to maintain quality responses and engaged panelists throughout the process. 
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Topics: Market Research, Surveys, Consumer Research

5 Factors to Consider When Gaining Insight from Canadians

Posted by Op4G Staff on December 10, 2019
So your organization wants to expand into Canada. And why not? The Great White North is home to over 37 million customers[i] with immense purchasing power (relative to international standards)[ii]...
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Topics: Market Research, Surveys, Consumer Research

Creating a Better Future For Cancer Patients

Posted by Alyssa Picard on October 15, 2019
  October is Breast Cancer Awareness Month! In honor of raising awareness, we wanted to share insights from a leader in the cancer community and co-founder of non-profit My Style Matters, Tiah..
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Topics: Market Research, medical research, Non-Profit