6 Characteristics to Look for in a Market Research Provider
Posted by
Op4G Staff on February 24, 2021
Every year, millions of businesses decide to invest in market research. Many (if not most) turn to market research companies to meet their specific needs. But how should a company choose its market..
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Topics: Market Research, Growth, Business Tips
Super Bowl LV, the 55th Super Bowl, airs this coming Sunday where the Kansas City Chiefs will take on the Tampa Bay Buccaneers. While the COVID-19 pandemic still looms large, this event will help..
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Topics: Market Research, Surveys, Consumer Research, Infographic
New Year, New Studies: Why January is an Ideal Time for Market Research
Posted by
Op4G Staff on January 28, 2021
Market research can be a powerful tool at any time of the year. And, in fact, many organizations conduct market research at multiple points annually. But is any one period better than another?..
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Topics: Market Research, Consumer Research, Business Tips, New Year
Peering Into the Crystal Ball: Market Research Trends in 2021
Posted by
Op4G Staff on January 5, 2021
To the relief of many, 2021 is finally here. The new year brings hope for widespread vaccinations against COVID-19, a return to relative “normalcy”, and an economic rebound. But that’s not all. At..
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Topics: Market Research, Surveys, New Year, Research Technologies
The COVID-19 Pandemic has drastically changed every-day life for most of us, and the holidays have been no exception. From preferred methods of shopping to amount spent on gifts, we surveyed 1,000..
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Topics: Market Research, Consumer Research, Infographic, COVID-19
Poll it Together: Why Democracy Depends on Accurate Polling
Posted by
Op4G Staff on December 10, 2020
With nearly every state having certified election results, and as we move closer to the December 14th date when the Electoral College votes, some might be wondering how accurate the poll predictions..
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Topics: Polls, Market Research, Politics, Surveys
Get With the Program: Choosing the Right Survey Programming Technology
Posted by
Op4G Staff on November 23, 2020
High quality market research has several key ingredients: defined goals, clear questions, honest subjects. Just as important, however, is the underlying survey programming technology. Also known as..
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Topics: Market Research, Research Technologies
The Right Way to Write: Tips for Crafting Effective Survey Questions
Posted by
Madeline Warren on October 7, 2020
A “tier one airline” recently sent out a customer satisfaction survey. The survey was seriously flawed, leaving respondents confused, frustrated, offended, and exhausted. Not surprisingly, the survey..
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Topics: Market Research, Surveys, Business Tips
When in Rome: The Importance of Localization in Market Research
Posted by
Madeline Warren on September 3, 2020
Do you run a multi-national corporation…or hope to in the future? Either way, you need to conduct international market research. Such research has its challenges. International surveys frequently..
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Topics: Market Research, Surveys, Consumer Research, International
Black Voices Matter: Making Market Research More Inclusive
Posted by
Madeline Warren on August 20, 2020
As the Black Lives Matter movement continues throughout the United States and beyond, we wanted to take a moment to reflect on how Opinions4Good can best support the Black community during this time...
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Topics: Market Research, Company News, Nonprofit, Nonprofit Spotlights