October is Global Diversity Awareness Month – and what a diverse globe it is! Consider language. According to the latest estimates, there are between 5000 and 7000 human languages worldwide. While..

It's the most wonderful time of the year—the time when kids return to school! Much has changed since last September. Approximately 174 million Americans have been fully vaccinated against COVID-19,..

Everyone makes mistakes, including in the field of market research! Over the years, we’ve seen dozens of missteps related to research design and delivery. Unfortunately, some can seriously jeopardize..

Op4G recently surveyed a US sample of 1,000 respondents on the 2020 Tokyo Olympics. Findings include which media outlets people use to follow the events, reasons for watching, top favorite sports,..

Op4G, a market research company based out of Portsmouth, NH, is pleased to announce the appointment of John Sadler as the newest Senior Director of Client Development. With over 15 years of in-sales..

It is indisputable that the entire consumer landscape has experienced a seismic shift. The whys behind a consumer’s path to purchase have taken a sharp left down a one-way freeway, when it was..

It’s a dilemma that all businesses face. On one hand, they want to offer customers every dazzling product feature. But on the other hand, they have real cost considerations. So businesses need to be..

In a previous blog, we went over the basics of crafting effective survey questions. But did you know a second (and surprising) factor can also wreak havoc on your survey results? The order of survey..

  What is B2B Market Research? If you work in the private sector, there is a good chance you’ve heard of business-to-business marketing. Also known as B2B, business-to-business marketing refers to..

In this age of data, approximately 95% of organizations use data to guide their marketing and decision-making. Yet, disturbingly, these organizations believe that 25% of their information is actually..