National Nurses Day is celebrated annually on May 6th to raise awareness of the important role nurses play in society. National Nurses Day marks the beginning of National Nurses week, which ends on May 12. Celebrations and receptions are held across the United States to honor the work of nurses, even here at Op4G!
The nurses on our healthcare panel help provide important data for our market research clients. This data is transformed into insights leading to better products and services for the healthcare world. Here at Op4G we've recruited several different types of nurses for our client's studies. From nurses who treat rare diseases to nurses beyond the geographical boundaries of North America. Recently, Op4G completed a study which successfully recruited nurses and technicians from the United States and the United Kingdom.
Case Study: Reaching International Nurses
Consumer interactions with health care systems are changing from a fragmented transactional relationship to coordinated care. The care patients receive while going through treatment is a key aspect in their journey to recovery. Feedback from professionals providing the care is instrumental in providing an innovative, human-centered approach to treatment. The objective of this study was to better understand unmet needs of nurses and technicians providing care to patients in an acute care setting so that those needs could be addressed and improvements to the health care system can be made.
The Situation
The goal of the study was to obtain information among nurses and technicians in the United States and the United Kingdom who are responsible for cleaning patients in acute care settings. The end client wanted to better understand any unmet needs as it related to caring for or cleaning patients in this type of setting.
Previous Client Challenges: Time & Hard-To-Reach Target
"Typically other panels are not as responsive to a request for quotation (RFQ) as Op4G and this particular client always wants their quotes very quickly, which Op4G is always able to supply for me. In addition, Op4G is able to recruit more niche and hard-to-reach targets than anyone else". Senior Vice President, Market Research Company (Op4G's client).
Op4G Approach
As the respondent criteria for the study was extremely particular and the end client was on a tight time-line, the market research company enlisted Op4G to provide the sample and support the project’s needs.
Op4G’s unique recruitment method allows us to reach the right health care and therapeutic assistance professionals, including nurses and technicians. These at-the-ready panelists enable Op4G to deliver prompt, higher quality solutions to meet tight client deadlines like the one in this situation.
In addition to Op4G’s current U.S Panel, our reach and allies extend far beyond. It is important to understand consumer’s needs and desires from all geographic regions, especially for healthcare research as patients lives are at stake. That is why Op4G owns and operates proprietary panels in several countries globally. Within hours of initial communication, the 40 minute study was in-field and data from nurses in the US and UK were being collected.
Outcome
Ultimately, Op4G met the client’s needs in both quality and efficiency. In less than one week, Op4G recruited 160 nurses and technicians who work in acute care settings within the United States and United Kingdom.
If you believe in the future of healthcare insights join us at IIeX Health June 3-4 in Philadelphia. We'll be sponsoring and speaking at the event, and would love for you to join us there. If you book a medical study with Op4G by May 30th we will share a unique sponsor code allowing you 50% off registration costs. Email marketing@op4g.com to learn more.
