Op4G Blog

Madeline Warren

Madeline joined the Op4G team in the summer of 2015 as a Non-Profit Coordinator in the Portsmouth, NH office. She graduated from the University of New Hampshire with a degree in Communication: Business Applications and International Affairs. Upon graduation Madeline began working at Op4G full time in her current position as Membership and Marketing Director. Prior to Op4G Madeline worked in the marketing departments of Alaska SeaLife Center, Squam Lakes Natural Science Center, and the Cape Wildlife Center. Madeline enjoys hiking, traveling, being outdoors, and spending time with family and dog Rosa.

Recent Posts

Rafael Gonzalez Joins Op4G as Senior Director of Client Development

Posted by Madeline Warren on July 9, 2019

Rafael Gonzalez Joins Op4G as Senior Director of Client Development

Read More

Topics: Company News

Happy Nurses Week: Reaching International Nurses Case Study

Posted by Madeline Warren on May 7, 2019

National Nurses Day is celebrated annually on May 6th to raise awareness of the important role nurses play in society. National Nurses Day marks the beginning of National Nurses week, which ends on May 12. Celebrations and receptions are held across the United States to honor the work of nurses, even here at Op4G!

The nurses on our healthcare panel help provide important data for our market research clients. This data is transformed into insights leading to better products and services for the healthcare world. Here at Op4G we've recruited several different types of nurses for our client's studies. From nurses who treat rare diseases to nurses beyond the geographical boundaries of North America. Recently, Op4G completed a study which successfully recruited nurses and technicians from the United States and the United Kingdom. 

Case Study: Reaching International Nurses 

Consumer interactions with health care systems are changing from a fragmented transactional relationship to coordinated care. The care patients receive while going through treatment is a key aspect in their journey to recovery. Feedback from professionals providing the care is instrumental in providing an innovative, human-centered approach to treatment. The objective of this study was to better understand unmet needs of nurses and technicians providing care to patients in an acute care setting so that those needs could be addressed and improvements to the health care system can be made.

The Situation

The goal of the study was to obtain information among nurses and technicians in the United States and the United Kingdom who are responsible for cleaning patients in acute care settings. The end client wanted to better understand any unmet needs as it related to caring for or cleaning patients in this type of setting.  

Previous Client Challenges: Time & Hard-To-Reach Target

"Typically other panels are not as responsive to a request for quotation (RFQ) as Op4G and this particular client always wants their quotes very quickly, which Op4G is always able to supply for me. In addition, Op4G is able to recruit more niche and hard-to-reach targets than anyone else". Senior Vice President, Market Research Company (Op4G's client).

Op4G Approach

As the respondent criteria for the study was extremely particular and the end client was on a tight time-line, the market research company enlisted Op4G to provide the sample and support the project’s needs.

Op4G’s unique recruitment method allows us to reach the right health care and therapeutic assistance professionals, including nurses and technicians. These at-the-ready panelists enable Op4G to deliver prompt, higher quality solutions to meet tight client deadlines like the one in this situation.

In addition to Op4G’s current U.S Panel, our reach and allies extend far beyond. It is important to understand consumer’s needs and desires from all geographic regions, especially for healthcare research as patients lives are at stake. That is why Op4G owns and operates proprietary panels in several countries globally. Within hours of initial communication, the 40 minute study was in-field and data from nurses in the US and UK were being collected.

Outcome

Ultimately, Op4G met the client’s needs in both quality and efficiency. In less than one week, Op4G recruited 160 nurses and technicians who work in acute care settings within the United States and United Kingdom.

Reaching International Nurses case study data collection quantitative research

 

If you believe in the future of healthcare insights join us at IIeX Health June 3-4 in Philadelphia. We'll be sponsoring and speaking at the event, and would love for you to join us there. If you book a medical study with Op4G by May 30th we will share a unique sponsor code allowing you 50% off registration costs. Email marketing@op4g.com to learn more.

Read More

Topics: medical research

Happy Women in the Work Place Day!

Posted by Madeline Warren on March 7, 2019

Happy Women in the Work Place Day!

In honor of Women in the Work Place Day, Op4G would like to spotlight several of the important female figures in our lives. From the women in our company to the female inspired non-profit partners, Op4G is honored to support the strong voices of female empowerment. Take a look at the amazing female faces behind Op4G.

Read More

Topics: Company News, Non-Profit

Bill Soule Named Senior Director of Client Development at Op4G

Posted by Madeline Warren on January 7, 2019

Online Market Research Panel Op4G is proud to welcome Bill Soule as Senior Director of Client Development based in San Diego, California. Bill joins Op4G with over 20 years of experience in the market research and insights industry. In adding Soule, Op4G continues their successful expansion strategy further strengthening capabilities to serve clients across multiple industries and geographic regions including the west coast.

Read More

Topics: Company News

Back to School Shopping Infographic

Posted by Madeline Warren on September 6, 2018
new-piktochart_32217802-4
Read More

Topics: Market Research, Infographic

Understanding Moms, The Mother of All Consumers!

Posted by Madeline Warren on May 14, 2018

Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to corporations.

Read More

Topics: Market Research, Surveys, Consumer Research, Infographic

Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza

Posted by Madeline Warren on January 17, 2018

Online Market Research Panel Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza

Read More

Topics: B2B, Company News, International

Op4G Survey Finds 87% of American Adults are Concerned about their Financial Future in the New Year

Posted by Madeline Warren on January 3, 2018

With the arrival of 2018, many are formulating their new year’s resolutions. If previous years are any indication, “getting healthy” will likely be at the top of the list. But, financial resolutions will not be far behind!

Read More

Topics: Surveys, Consumer Research, Financial Research

Opinions4Good Ventures into the Teenage Mind

Posted by Madeline Warren on December 12, 2017

Flip through a magazine or walk through a mall and one thing is “obvi”: so much of today’s marketing targets teenagers. From retail chains to tech giants, it seems everyone wants a share of the 13 – 19 year old market.

Read More

Topics: Market Research, Consumer Research, Teen Research, Gen z

The Donor Mindset Study V: How Donors See Large VS. Small Organizations

Posted by Madeline Warren on December 6, 2017

A new national Op4G study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.  For a majority of donors, it impacts how they view an organization’s effectiveness, trustworthiness, efficiency, and dollar-for-dollar impact.

Read More

Topics: Surveys, Non-Profit, Consumer Research