Op4G Staff

Recent Posts

Is a Recession Brewing? What Survey Research Can Tell Us

Posted by Op4G Staff on January 14, 2020
Predictions about an impending recession have become frequent in recent weeks. CNN reports that “Warning bells are going off about a possible recession in America” [i] while The Guardian adds “The..
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Topics: Market Research, Surveys, Consumer Research, Financial Research

Hello Again! Tips for Re-contact Studies That Resonate

Posted by Op4G Staff on December 30, 2019
Having trouble keeping survey-takers engaged during re-contact studies? Here are 4 tips from Op4G on how to maintain quality responses and engaged panelists throughout the process. 
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Topics: Market Research, Surveys, Consumer Research

5 Factors to Consider When Gaining Insight from Canadians

Posted by Op4G Staff on December 10, 2019
So your organization wants to expand into Canada. And why not? The Great White North is home to over 37 million customers[i] with immense purchasing power (relative to international standards)[ii]...
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Topics: Market Research, Surveys, Consumer Research

Happy International Dog Day!

Posted by Op4G Staff on August 26, 2019
 
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Topics: Consumer Research, Growth

You Can’t Ask That! 6 Tips on How to Get Answers to Sensitive Questions

Posted by Op4G Staff on August 12, 2019
In 1982, Californians voted for their next governor. Exit polls favoured Tom Bradley, the African American Mayor of Los Angeles[i]. However,George Deukmejian(his white opponent) ultimately won the..
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Topics: Polls, Market Research, Politics

Cutting Through the Noise: How Much Mail and Email Donors Receive and Read

Posted by Op4G Staff on July 25, 2018
The average American charitable donor reports receiving about eight mailings and ten e-mails from non-profit organizations in a typical week.  A majority of these communications come from..
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Op4G Named a Top Company for Panel Research in Quirks Magazine

Posted by Op4G Staff on April 5, 2018
At Op4G, we have a lot to be proud of: a stellar staff, dedicated panel, and over $450,000 in charitable donations. Now, we have something else to add to the list. Quirk’s Media has named Op4G one of..
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Topics: Company News

Healthy, Wealthy, and Wise – Op4G Heads to IIeX Health 

Posted by Op4G Staff on March 19, 2018
It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works..
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Topics: Market Research, medical research, Consumer Research, Europe, International

From Brazil to Seville: Op4G's International Reach Keeps Growing

Posted by Op4G Staff on February 13, 2018
These days, more and more businesses are “going global”. For market research companies, expanding internationally can open the door to additional markets and clientele. It can provide access to new..
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Topics: Market Research, Europe, Growth, International

Feeling “Quirky”: Op4G Offers Free Omnibus Study!

Posted by Op4G Staff on January 22, 2018
There are a few ways to fight the winter blues: spend time with interesting people, learn something new, and escape to a warm destination. This winter, Op4G is doing all three - we’re heading to the..
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Topics: Market Research, Events