Recent Posts
In 1982, Californians voted for their next governor. Exit polls favoured Tom Bradley, the African American Mayor of Los Angeles[i]. However,George Deukmejian(his white opponent) ultimately won the race. Experts attributed the unexpected outcome to the “Bradley effect”[ii]– the idea that some voters lied to pollsters about their intentions to avoid the appearance of racism (a “social desirability bias”[iii]). Other voters may have simply refused to answer the question out of discomfort.
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Topics: Polls, Market Research, Politics
The average American charitable donor reports receiving about eight mailings and ten e-mails from non-profit organizations in a typical week. A majority of these communications come from organizations they don’t financially support.
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At Op4G, we have a lot to be proud of: a stellar staff, dedicated panel, and over $450,000 in charitable donations. Now, we have something else to add to the list. Quirk’s Media has named Op4G one of their Top Panel Companies in 2018!
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Topics: Company News
It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works out to almost $10,000 per US resident and 17.8% of US Gross Domestic Product!
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Topics: Market Research, medical research, Consumer Research, Europe, International
These days, more and more businesses are “going global”. For market research companies, expanding internationally can open the door to additional markets and clientele. It can provide access to new demographic groups and a larger pool of potential panelists. It can help build corporate brand and prestige. Plus, thanks to the Internet and other technological advances, it is easier than ever.
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Topics: Market Research, Europe, Growth, International
There are a few ways to fight the winter blues: spend time with interesting people, learn something new, and escape to a warm destination. This winter, Op4G is doing all three - we’re heading to the 2018 Quirk’s Event in Orange County, California!
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Topics: Market Research, Events
Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises to 88% for people aged 30 – 49 and to 92% for those aged 18 – 29!
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Topics: Surveys, Mobile Surveys, Consumer Research
Op4G is counting down the days to our next big conference in Orlando, Florida! Appropriately known as “The Market Research Event” (TMRE), the conference attracts over 1,100 market research and insights executives from across the globe. It hosts 90+ exhibitors (including Op4G) and it features more than 120 sessions with world-renowned speakers. While you're walking the exhibit hall at TMRE be sure to stop by booth 506 and meet the team at Op4G.
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Topics: Market Research, Events, Company News
What do Harvard, Duke, and the University of Arizona have in common? For one thing, they are among the
335 US research universities
engaged in “highest, higher, or moderate research activities”. Combined, these 335 universities spent a reported
$68.8 billion
on research and development in 2015!
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Topics: Events, Consumer Research, University Research
