In 1982, Californians voted for their next governor. Exit polls favoured Tom Bradley, the African American Mayor of Los Angeles[i]. However,George Deukmejian(his white opponent) ultimately won the..

The average American charitable donor reports receiving about eight mailings and ten e-mails from non-profit organizations in a typical week.  A majority of these communications come from..

At Op4G, we have a lot to be proud of: a stellar staff, dedicated panel, and over $450,000 in charitable donations. Now, we have something else to add to the list. Quirk’s Media has named Op4G one of..

It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works..

These days, more and more businesses are “going global”. For market research companies, expanding internationally can open the door to additional markets and clientele. It can provide access to new..

There are a few ways to fight the winter blues: spend time with interesting people, learn something new, and escape to a warm destination. This winter, Op4G is doing all three - we’re heading to the..

Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises..

Op4G is counting down the days to our next big conference in Orlando, Florida! Appropriately known as “The Market Research Event” (TMRE), the conference attracts over 1,100 market research and..

What do Harvard, Duke, and the University of Arizona have in common? For one thing, they are among the 335 US research universities engaged in “highest, higher, or moderate research activities”...