Op4G Staff
Recent Posts
The Opinion is a new podcast where we discuss trending topics within the market research industry and general tips for anyone whose business focuses on delivering real customer insights. About..
Read More
0 Comments Click here to read/write comments
Topics: Thought Leadership, Leadership, The Opinion Podcast, Management
The Opinion Podcast: Across Language and Culture, Tips for International Market Research
Posted by
Op4G Staff on September 30, 2022
0 Comments Click here to read/write comments
Topics: Market Research Tips, Tools & Technology, Thought Leadership, The Opinion Podcast
Invest in Market Research Without Breaking the Bank: Budgeting Tips and Best Practices
Posted by
Op4G Staff on August 31, 2022
0 Comments Click here to read/write comments
Topics: B2B Research, Market Research Tips
Generational Research: Gaining New Insight into Millennials and Gen Z
Posted by
Op4G Staff on July 27, 2022
It has been a turbulent ride for Millennials (ages 26–41) and Generation Z (ages 10–25). Their lives have been impacted by the rise of the internet and personal computers, 9/11, the 2008 financial..
Read More
0 Comments Click here to read/write comments
Topics: Consumer Research, Gen Z, Marketing Tips, Millennials
Picture Perfect: How Image Enhancement Can Vastly Improve Concept Testing
Posted by
Op4G Staff on June 22, 2022
Humans are surrounded by corporate imagery - from logos and packaging to ads and websites. This imagery can have real power (just think of the iconic Nike swoosh or the golden arches of Mcdonald's)...
Read More
0 Comments Click here to read/write comments
Topics: Market Research Tips, Tools & Technology, Survey Design, Product Development
Compared to Business-to-Consumer (B2C) market research, Business-to-Business (B2B) research is a different world. B2B participants are often challenging to reach, extremely busy, and not motivated by..
Read More
0 Comments Click here to read/write comments
Topics: B2B Research, Data Quality, Survey Design
The Art & Science of Maintaining a Solution-Based, Adaptable Operations Environment
Posted by
Op4G Staff on April 27, 2022
Operations teams are the unsung heroes of market research organizations. They wear many hats and bring together all the moving pieces of research projects. Doing this adeptly is both an “art” and a..
Read More
0 Comments Click here to read/write comments
Topics: Growth, Thought Leadership, Management
These days, market research can be a real balancing act. Researchers have to deliver results quickly to meet client deadlines. At the same time, the results need to be high quality, insightful, and..
Read More
0 Comments Click here to read/write comments
Topics: Market Research Tips, Tools & Technology, Survey Design
The Opinion Podcast: How to Launch a Corporate Social Responsibility Initiative
Posted by
Op4G Staff on March 23, 2022
The Opinion is a new podcast where we discuss trending topics within the market research industry and general tips for anyone whose business focuses on delivering real customer insights. Today we..
Read More
0 Comments Click here to read/write comments
Topics: Philanthropy, The Opinion Podcast
Content not found