Compared to Business-to-Consumer (B2C) market research, Business-to-Business (B2B) research is a different world. B2B participants are often challenging to reach, extremely busy, and not motivated by..

Operations teams are the unsung heroes of market research organizations. They wear many hats and bring together all the moving pieces of research projects. Doing this adeptly is both an “art” and a..

These days, market research can be a real balancing act. Researchers have to deliver results quickly to meet client deadlines. At the same time, the results need to be high quality, insightful, and..

  The Opinion is a new podcast where we discuss trending topics within the market research industry and general tips for anyone whose business focuses on delivering real customer insights. Today we..

Mark your calendars! This year, industry leaders will convene at dozens of market research conferences across the United States and abroad. These conferences have much to offer (beyond the happy..

It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..

Op4G recently surveyed a sample of 1,365 Americans on the topic of 2022 New Year's Resolutions. Find out which demographics typically set resolutions each year, what types of resolutions Americans..

Op4G's CEO, Frank Nappo, shares insights on adapting in the evolving market research industry. This article was originally shared in the latest issue of Quirk's Media Magazine.

Op4G Florida Team donating food to One Heart Orlando For market research companies, the holiday season isn’t just a time to give clients insights – it’s a time to give back! This is especially..

Are you listening to your customers? Are you really, truly, listening? As it turns out, many companies are falling short —including those who invest in market research! This reality has given rise to..