Op4G Staff
Recent Posts
Compared to Business-to-Consumer (B2C) market research, Business-to-Business (B2B) research is a different world. B2B participants are often challenging to reach, extremely busy, and not motivated by..
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Topics: B2B Research, Data Quality, Survey Design
The Art & Science of Maintaining a Solution-Based, Adaptable Operations Environment
Posted by
Op4G Staff on April 27, 2022
Operations teams are the unsung heroes of market research organizations. They wear many hats and bring together all the moving pieces of research projects. Doing this adeptly is both an “art” and a..
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Topics: Growth, Thought Leadership, Management
These days, market research can be a real balancing act. Researchers have to deliver results quickly to meet client deadlines. At the same time, the results need to be high quality, insightful, and..
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Topics: Market Research Tips, Tools & Technology, Survey Design
The Opinion Podcast: How to Launch a Corporate Social Responsibility Initiative
Posted by
Op4G Staff on March 23, 2022
The Opinion is a new podcast where we discuss trending topics within the market research industry and general tips for anyone whose business focuses on delivering real customer insights. Today we..
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Topics: Philanthropy, The Opinion Podcast
Mark your calendars! This year, industry leaders will convene at dozens of market research conferences across the United States and abroad. These conferences have much to offer (beyond the happy..
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Topics: Events, Market Research Tips, Industry News
New Year, New Predictions! The Market Research Industry Forecast for 2022
Posted by
Op4G Staff on January 19, 2022
It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..
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Topics: Market Research Tips, Tools & Technology, Research Methodologies
Latest Research on 2022 New Year's Resolutions: Infographic
Posted by
Op4G Staff on January 12, 2022
Op4G recently surveyed a sample of 1,365 Americans on the topic of 2022 New Year's Resolutions. Find out which demographics typically set resolutions each year, what types of resolutions Americans..
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Topics: Consumer Research, Infographic
Shuffling the Deck: How to Adapt in the Evolving Market Research Industry
Posted by
Op4G Staff on January 4, 2022
Op4G's CEO, Frank Nappo, shares insights on adapting in the evolving market research industry. This article was originally shared in the latest issue of Quirk's Media Magazine.
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Topics: Growth, Market Research Tips
Philanthropy Meets Market Research: How Your Company Can Drive Actionable Change This Holiday Season
Posted by
Op4G Staff on December 16, 2021
Op4G Florida Team donating food to One Heart Orlando For market research companies, the holiday season isn’t just a time to give clients insights – it’s a time to give back! This is especially..
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Topics: Philanthropy
Capturing Consumer Insight Through the Voice of the Customer (VoC)
Posted by
Op4G Staff on November 22, 2021
Are you listening to your customers? Are you really, truly, listening? As it turns out, many companies are falling short —including those who invest in market research! This reality has given rise to..
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Topics: Consumer Research, Research Methodologies
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