It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..

Op4G recently surveyed a sample of 1,365 Americans on the topic of 2022 New Year's Resolutions. Find out which demographics typically set resolutions each year, what types of resolutions Americans..

Op4G Florida Team donating food to One Heart Orlando For market research companies, the holiday season isn’t just a time to give clients insights – it’s a time to give back! This is especially..

Are you listening to your customers? Are you really, truly, listening? As it turns out, many companies are falling short —including those who invest in market research! This reality has given rise to..

October is Global Diversity Awareness Month – and what a diverse globe it is! Consider language. According to the latest estimates, there are between 5000 and 7000 human languages worldwide. While..

It's the most wonderful time of the year—the time when kids return to school! Much has changed since last September. Approximately 174 million Americans have been fully vaccinated against COVID-19,..

Everyone makes mistakes, including in the field of market research! Over the years, we’ve seen dozens of missteps related to research design and delivery. Unfortunately, some can seriously jeopardize..

Op4G recently surveyed a US sample of 1,000 respondents on the 2020 Tokyo Olympics. Findings include which media outlets people use to follow the events, reasons for watching, top favorite sports,..

It’s a dilemma that all businesses face. On one hand, they want to offer customers every dazzling product feature. But on the other hand, they have real cost considerations. So businesses need to be..

In a previous blog, we went over the basics of crafting effective survey questions. But did you know a second (and surprising) factor can also wreak havoc on your survey results? The order of survey..