Op4G Staff

Recent Posts

Poll it Together: Why Democracy Depends on Accurate Polling

Posted by Op4G Staff on December 10, 2020
With nearly every state having certified election results, and as we move closer to the December 14th date when the Electoral College votes, some might be wondering how accurate the poll predictions..
Read More

Topics: Polls, Market Research, Politics, Surveys

Get With the Program: Choosing the Right Survey Programming Technology

Posted by Op4G Staff on November 23, 2020
High quality market research has several key ingredients: defined goals, clear questions, honest subjects. Just as important, however, is the underlying survey programming technology. Also known as..
Read More

Topics: Market Research, Research Technologies

Getting the Most Out of Our New Virtual Reality

Posted by Op4G Staff on July 13, 2020
Market research conferences are a perfect opportunity to gather, shake hands, and share meals with fellow researchers. But as the coronavirus pandemic drags on, public health experts continue to..
Read More

Topics: Market Research

Take Pride in LGBTQ+ Market Research

Posted by Op4G Staff on June 18, 2020
To many Americans, LGBT (Lesbian, Gay, Bisexual, and Transgender) people are friends and family members, neighbors, and colleagues. But for businesses, LGBT people are also something else: an..
Read More

Topics: Market Research

Keep Your Business Healthy During the Pandemic

Posted by Op4G Staff on May 13, 2020
It is a harrowing time for American companies. As a result of the ongoing novel coronavirus pandemic[i], thousands of businesses are shuttering their doors, laying off staff, and quickly depleting..
Read More

Topics: Market Research, COVID-19, Coronavirus

New Data Shows Americans Are Turning to CBD as a Cure-All for the Modern Condition

Posted by Op4G Staff on April 20, 2020
April is bound to be another hot month for the marijuana and cannabidiol (CBD) industry. Not only is April 20th (or “420”) a widely observed counterculture holiday during which people “celebrate and..
Read More

Topics: Market Research, Surveys, Consumer Research

Golden State Sets the Golden Standard for Privacy Laws

Posted by Op4G Staff on March 15, 2020
Our personal information is precious…but not every company treats it that way. As revealed in recent years, many corporations collect, sell, and withhold information about their clientele. To make..
Read More

Topics: Market Research, Company News, Consumer Research, Business Tips

Op4G Heads to Quirks Brooklyn

Posted by Op4G Staff on March 1, 2020
Brooklyn, New York, is known for many things: a thriving arts scene, rows of classic Brownstones, a handful of pro sports teams, the famous Coney Island. But in recent years, the borough has also..
Read More

The Need for Speed in an Ever-Changing Society

Posted by Op4G Staff on February 19, 2020
They say “there are no speed limits on the road to success." In fact, for many companies, speed is integral to success—speed in product development, delivery, marketing, etc.
Read More

Topics: Market Research, Growth

4 Simple Steps to Prepare Your Company for the New Year

Posted by Op4G Staff on February 3, 2020
A little late on New Year’s resolutions but still want to start off on the right foot? Here are four steps that every organization should take in the first few months of the year to set the stage for..
Read More

Topics: Market Research, Surveys, Consumer Research, Business Tips, New Year