Online Market Research Panel Op4G is proud to welcome Bill Soule as Senior Director of Client Development based in San Diego, California. Bill joins Op4G with over 20 years of experience in the market research and insights industry. In adding Soule, Op4G continues their successful expansion strategy further strengthening capabilities to serve clients across multiple industries and geographic regions including the west coast.
Bill is veteran in the market research and data collection industry. Most recently, Soule was an Account Executive at Survey Sampling International (SSI) (now ResearchNow SSI) in Los Angeles, providing data collection solutions for consumer and business-to-business survey research. Prior to that, Bill was Senior Account Director at Yankelovich (now Kantar Consulting) where he managed consumer trends research, and client relationships with Fortune 1000 companies in a wide variety of industries including CPG, financial, and healthcare. Bill began his career working at radio stations and then relocated to Atlanta to join the radio station services division at Arbitron (now Nielsen Audio), driving new business, syndicated renewal revenues and ratings market expansion. Bill also brings years of industry experience from Forrester Research, The Marketing Workshop Inc, and The Brandware Group Inc.
“We are very excited to welcome Bill to our team at Op4G.” said Pete Aitkin Vice President of Client Development at Op4G. “He brings an immense amount of expertise helping clients achieve successful research outcomes and will be instrumental in helping to propel our strategic growth initiatives for the west coast.”
In addition to his work in market research, Bill is deeply familiar with Op4G’s commitment to helping non-profits. Bill was Senior Vice President of Marketing at The Safe America Foundation, a national 501c3 non-profit whose mission is to improve the awareness of safety and preparedness in the United States.
“I am excited to be working with this dynamic team of professionals.” Said Soule. “I look forward to providing clients with Op4G’s uniquely differentiated suite of quantitative solutions for the market research industry.”
A Rochester native and SUNY Geneseo alum, Bill is committed to uncovering client business challenges, delivering exceptional service and developing long-term relationships that lead to increased business performance results.