Last Friday, August 17th was National Nonprofit Day. I know, it seems like there is a day (or week, or month...) for everything and everysomething.
National Grab Some Nuts Day (the edible, good fats, kind - embracing many specific “nut” days during the year) was August 3rd. National Wiggle Your Toes Day was August 6th (scratching my head on that one). And if you haven’t gone nuts yet, don’t miss National Trail Mix day, observed annually on August 31st (that tasty concoction also know as “Gorp” or "Good Ole Raisins and Peanuts").
These “days” create awareness, increase product sales and provide stories for all media, and last Friday was no different, with the exception of the “product sales” part.
On August 17th, National Nonprofit Day reminded us about the positive impact to communities made possible by the nonprofit sector and recognized the time, talent, and treasure that capable men, women, and youth contribute to these organizations. There were celebrations, acknowledgements, and good work done with a passion and commitment for each cause. From the YMCA’s, to local advocacy groups, to healthcare, petcare, elderly care…to the arts, education and natural resources, just to name a few.
According to the Urban Institute, as of December 2016, there were 1,202,719 public charities and private foundations in the United States.
When you consider the millions of people needed to provide a) monetary donations (treasure), b) engage in fundraising and awareness activities (talent), and c) volunteer their skills (time and talent), the reach across this country is massive.
When you go to lunch and look around, it’s likely that you’re not the only one who is active and engaged with one or even more nonprofits. That’s why National Non Profit Day resonates with so many people; because nonprofits are a part of their minds, hearts and souls.
At Op4G, we’re certain our non profit model of recruiting online research survey participants is significant in reaching a diverse and representative audience - and mutually beneficial to market researchers in the form of high quality research outcomes - and to non profits translating into incremental funding. In fact, since beginning client delivery in June 2011, our survey cash incentives from our research clients have allowed panel members to donate over $450,000 to Op4G’s growing number of non profits.
Let's recognize National Non Profit Day - in the rear view mirror until next year - and salute the efforts of millions of Americans.
So for those of you who have worked in the hot sunshine at a worksite, risen early before work to feed animals, visited the sick or elderly, prodded your child to sell stuff to raise funds, opened up your home, or opened up your bank accounts to support a non profit organization’s mission, we applaud you and thank you for your service and humanity.