Impress Your Clients With These Top Market Research Tools

Posted by Op4G Staff on April 14, 2022


These days, market research can be a real balancing act. Researchers have to deliver results quickly to meet client deadlines. At the same time, the results need to be high quality, insightful, and actionable. It isn’t easy, but a wide range of innovative research tools can help!

After extensive research, we have come up with a list of the top market research tools across the categories of survey design, analytics and data visualization, qualitative research, and project planning and collaboration. If you're looking to streamline the research process and impress clients with compelling results, continue reading below.  

Survey Design

  • Nfield Online: Nfield Online survey software helps turn surveys from bland to beautiful! Visually pleasing surveys are more inviting and achieve higher completion rates. Thus, users can obtain their results in a shorter timeframe. 

Added Benefits: The software is user-friendly, simplifying survey creation. Templates are also customizable and automatically optimized for any device (smartphone, tablet, or desktop). Finally, users pay via flexible plans and only for completed surveys.

  • Typeform: Typeform is all about adding interest to surveys through sleek design, eye-catching photos, entertaining videos, and more. By keeping survey-takers engaged, Typeform helps generate more thoughtful responses and again, a higher rate of completes.

Added Benefits: Typeform asks one question at a time and uses conditional logic to ensure that the correct follow-up questions are asked (and to bypass irrelevant ones). The result: surveys that are like conversations with friends. Typeform also boasts over 120 integrations, letting users instantly send incoming survey results to their preferred data analysis tool.


Analytics and Data Visualization

  • Knime: Analyzing data and mining for fresh insights is an incredibly time-consuming task. But what if there was a tool to assist researchers in this area and even speed up the process? Knime is a tool that allows users to build workflows that automatically read incoming data, transform it (based on user direction), and create visualizations.

Added Benefits: Knime is fast to deploy and learn. It also supports unlimited users (facilitating collaboration), custom solutions, and functionalities, which can be added through a wide range of extensions.

  • Tableau: What started as a computer science project at Stanford is now one of the premier tools for understanding and visually expressing data! Users can input data of virtually any type and source. Then, with a few simple drag-and-drop actions, they can quickly secure the insights and visualizations they need.

Added Benefits: Tableau is continually improving the speed and precision of its insights, leveraging innovations like artificial intelligence. It also provides exceptional support to clientele via training, enablement resources, an annual conference, and user forums/groups (with over 1 million members).

  • Cognos Analytics: Cognos Analytics is a tool offered by IBM, a long-time leader in data and analytics. Among other features, it allows users to display data on interactive dashboards and pinboards, which they can easily share with team members. Users can also set up alerts for when key data points hit pre-defined thresholds. Finally, Cognos’ advanced charts and AI capabilities help users uncover hidden data patterns and deeper insights.

Added Benefits: Cognos announced “IBM Cognos Analytics with Watson 11.2.2” on March 28. This latest iteration of the platform comes with improved AI, vendor support, modeling, and reporting capabilities.



  • Say goodbye to sifting through hours of video interviews and focus groups. lets users “learn more in less time” thanks to features like integrated discussion guides (which compile responses to the same question across interviews), automated video clips (which capture the key moments), and Augmented Insights (which harnesses artificial intelligence).

Added Benefits: The proprietary meeting rooms incorporate interactive whiteboards, built-in translation, bookmarking, polling, custom branding, and more. Plus, for an added cost, can also provide professional moderators and human transcripts.

  • IdSurvey: Even in 2022, telephone surveys remain an important method for qualitative data collection. IdSurvey’s Computer Assisted Telephone Interview (CATI) survey software simplifies and expedites the entire process. It helps interviewers make calls (with a mere click), manage appointments, and rapidly record data using keyboard shortcuts. It also helps supervisors develop rules and scripts for interviewers, and ultimately monitor their performance.

Added Benefits: The interface is so intuitive that specialized training is not required, allowing interviewers to begin work immediately (saving research organizations even more time).

  • MAXQDA: When it comes to qualitative data, MAXQDA can organize, analyze, summarize, and visualize! Just import your data (whether its interviews, audio or video recordings, images, Youtube comments, even tweets), establish codes, and let MAXQDA do the rest.

Added Benefits: While known for its qualitative research work, MAXQDA also enables users to combine qualitative and quantitative methods to obtain deeper, richer insights. Be sure to check out the platform’s mixed-method tools.


Project Planning and Collaboration

  • Reveall: Market research data is vital. But major problems arise when the data is disorganized and scattered across many individuals or teams. Reveall helps turn the chaos into clarity. It provides a searchable repository, where team members can save and access data – all in one place. Members can then apply tags, create research notes, and highlight key takeaways. In the final steps of the research process, they can develop customized insight reports, ensuring that the right data gets to the “right stakeholders, quickly and in a digestible format."

Added Benefits: Reveall just launched journey mapping on March 31. The flagship feature allows users to map out the entire customer experience. And thanks to Reveall’s free trial offer, users can test it out at no cost or risk!

  • Producing quality market research is a true team effort. To support such collaboration, the Bit platform allows users to share and aggregate information, work on documents simultaneously (like meeting notes, wikis, and client deliverables), and meet in virtual, fluid “workspaces” (built around projects, teams, clients, etc.). Users can also send “mentions” or real-time notifications to teammates whenever they perform a task.

Added Benefits: With Bit, teams can also easily track and assess their collaboration. Using the “insights” function, they can view all the activities of team members within a particular workspace. Furthermore, by sharing documents via a “trackable link”, teams can see who has entered the document, the time spent within, and the frequency of visits.

In closing, modern market researchers face considerable demands, but have greater access to tools than ever before. These tools can give users the support and confidence needed to tackle virtually any research task. Above are 10 of the leading tools for survey design, analytics, data visualization, qualitative research, project planning, and collaboration. For more information or help on your next project, please contact us by clicking here.

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Topics: Market Research Tips, Tools & Technology, Survey Design