Op4G's Smart Response to the "Smartphone Takeover"

Posted by Op4G Staff on November 7, 2017

Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises to 88% for people aged 30 – 49 and to 92% for those aged 18 – 29!

 Given such high adoption rates, experts believe that the number of US smartphone owners has eclipsed “the PC audience”. (And the number will only continue to grow, as “all digital growth is now Op4G Mobile Survey Optimizationcoming from mobile.)

These smartphone owners are more than casual users. Over 50% grab their phones immediately after waking up. They then go on to check their phones an average of 46 times per day!

Thus, it is no wonder that Americans use mobile devices for the majority of their time online. In fact, mobile devices now account for 71% of total US digital minutes. This equates to an incredible 3 hours and 15 minutes per day or nearly 100 hours/month.

Much of this time is spent in applications (apps). Facebook remains the most popular app, followed by (in order) YouTube, FB Messenger, Google Search, Google Maps, Instagram, and Snapchat. But people are also using mobile devices to search the web and carry out other typical Internet activities.  

So what lessons can we glean from this mobile revolution? Foremost, mobile-optimized sites are needed “simply to stay afloat”. If you are unable to reach a mobile audience or provide a “satisfactory mobile experience you will miss out… to competitors”. For these reasons, it is essential to “prioritize mobile as the ‘first screen’ that it has truly become”.

 Opinions 4 Good (Op4G) has taken these lessons to heart. We have made all our surveys mobile compatible (on both smartphones and tablets). This allows our panel members to access and complete surveys on the go – whether during their daily commute, a commercial break, or between Facebook posts! It also allows us to expand our membership, particularly among the under 50 demographic.


Topics: Consumer Research