Expand Your Knowledge with the Top Nonprofit Podcasts of 2022

Posted by Op4G Staff on Feb 18, 2022 11:43:11 AM
Running a nonprofit is demanding work. Between raising funds and helping those in need, nonprofit staff have little time left for learning and professional development. But what if staff could work..
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Topics: Growth, Philanthropy

9 Tips for Optimizing Your Nonprofit's Website

Posted by Op4G Staff on Jan 27, 2022 9:14:00 AM
Americans are increasingly living online, spending an astounding 7 hours per day on the Internet. But they aren’t just shopping, banking, and watching Netflix. They are also learning about—and..
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Topics: Growth, Marketing Tips

The Return to In-Person: Getting the Most out of Nonprofit Events in 2022

Posted by Op4G Staff on Dec 27, 2021 11:49:00 AM
With the countdown to 2022 now in full swing, predictions for the new year are popping up everywhere. Many prognosticators, from Bill Gates to Fortune magazine, are cautiously forecasting an end to..
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Topics: Events, Nonprofit Funding, Philanthropy

Year-End Fundraising: How to Capitalize on the “Season of Giving”

Posted by Op4G Staff on Nov 29, 2021 2:27:17 PM
There are many reasons to love December: the feasts, the gifts, the time with family. But for nonprofits, there is one more! December is by far the most popular time of year for charitable giving. In..
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Topics: Nonprofit Funding, Philanthropy

Expanding Your Knowledge as a Nonprofit Marketer

Posted by Op4G Staff on Oct 26, 2021 2:47:00 PM
Nonprofit marketing is no simple task. These days, marketers have mere seconds to attract the attention of prospective donors. They face stiff competition from companies, influencers, and other..
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Topics: Growth, Marketing Tips, Philanthropy

How Nonprofits Can Reach Millennial and Gen Z Supporters

Posted by Op4G Staff on Sep 27, 2021 2:36:45 PM
These days, more and more charities are looking to reach prospective Millennial and Gen Z supporters. Though lacking the wealth and experience of Baby Boomers, Gen X, and the Silent Generation, these..
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Topics: Gen Z, Growth, Nonprofit Funding, Marketing Tips

Reap the Benefits of Instagram: Top Tips for Nonprofits

Posted by Op4G Staff on Aug 19, 2021 12:38:00 PM
These days, nearly everyone has heard of the social media powerhouse Instagram. But how many nonprofits are actively using the photo and video sharing service? Not nearly enough! 
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Topics: Social Media, Marketing Tips, Philanthropy

Latest Research Uncovers How Nonprofit Supporter Behavior Has Shifted Due to COVID-19

Posted by Op4G Staff on Jul 14, 2021 1:50:58 PM
Every year, millions of Americans roll up their sleeves or pull out their checkbooks to help nonprofit organizations. But the last year has been…well, a little unusual. The COVID-19 pandemic “created..
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Topics: Growth, Nonprofit Funding, Philanthropy

The Power of Video Content For Nonprofits

Posted by Op4G Staff on Jun 28, 2021 9:08:00 AM
These days, no marketing strategy is complete without videos. After all, people now spend an average of 100 minutes per day watching video content! Additionally, viewers retain 95% of video messages..
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Topics: Growth, Social Media, Marketing Tips, Philanthropy

How Often Should Your Nonprofit Post on Social? Here's What The Latest Research Says.

Posted by Op4G Staff on May 26, 2021 9:08:00 AM
Social media is an indispensable tool in the nonprofit marketing toolbox. It allows nonprofits to reach a massive audience (3.6 billion people worldwide). It can help keep supporters engaged through..
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Topics: Social Media, Marketing Tips, Philanthropy