How Nonprofits Can Reach Millennial and Gen Z Supporters

Posted by Op4G Staff on Sep 27, 2021 2:36:45 PM
These days, more and more charities are looking to reach prospective Millennial and Gen Z supporters. Though lacking the wealth and experience of Baby Boomers, Gen X, and the Silent Generation, these..
Read More

Topics: Gen z, Growth, Nonprofit Funding, Marketing Tips

Reap the Benefits of Instagram: Top Tips for Nonprofits

Posted by Op4G Staff on Aug 19, 2021 12:38:00 PM
These days, nearly everyone has heard of the social media powerhouse Instagram. But how many nonprofits are actively using the photo and video sharing service? Not nearly enough! 
Read More

Topics: Nonprofit, Social Media, Marketing Tips

Latest Research Uncovers How Nonprofit Supporter Behavior Has Shifted Due to COVID-19

Posted by Op4G Staff on Jul 14, 2021 1:50:58 PM
Every year, millions of Americans roll up their sleeves or pull out their checkbooks to help nonprofit organizations. But the last year has been…well, a little unusual. The COVID-19 pandemic “created..
Read More

Topics: Market Research, Growth, Nonprofit, Nonprofit Funding

The Power of Video Content For Nonprofits

Posted by Op4G Staff on Jun 28, 2021 9:08:00 AM
These days, no marketing strategy is complete without videos. After all, people now spend an average of 100 minutes per day watching video content! Additionally, viewers retain 95% of video messages..
Read More

Topics: Growth, Nonprofit, Social Media, Marketing Tips

How Often Should Your Nonprofit Post on Social? Here's What The Latest Research Says.

Posted by Op4G Staff on May 26, 2021 9:08:00 AM
Social media is an indispensable tool in the nonprofit marketing toolbox. It allows nonprofits to reach a massive audience (3.6 billion people worldwide). It can help keep supporters engaged through..
Read More

Topics: Nonprofit, Social Media, Marketing Tips

Recent Data Privacy Changes Are Affecting Your Nonprofit- Here's What You Can Do.

Posted by Op4G Staff on Apr 28, 2021 1:37:57 PM
Over the last 6 months, Tech Giants like Apple and Google have made a number of big privacy changes – and we mean big! The changes have earned enthusiastic cheers from consumers and privacy..
Read More

Topics: Growth, Nonprofit, Marketing Tips

6 Creative Funding Sources For Nonprofits

Posted by Op4G Staff on Mar 25, 2021 9:02:00 AM
Fundraising is the lifeblood of most nonprofits. But it definitely has its challenges… Sometimes, nonprofit revenue streams dry up, like donations during economic recessions or government grants..
Read More

Topics: Nonprofit, Nonprofit Funding, Volunteering

Top Affordable (or Free) Marketing Tools for Nonprofits in 2021

Posted by Op4G Staff on Feb 19, 2021 11:21:55 AM
Marketing is invaluable to nonprofit organizations. It can enhance their public profile in the crowded nonprofit space. It can help attract and maintain donors, volunteers, sponsors, and members...
Read More

Topics: Nonprofit, Nonprofit Funding, Social Media, Marketing Tips

4 Actionable Tips for Nonprofits Starting Out With Facebook Ads

Posted by Alyssa Picard on Jan 26, 2021 4:25:35 PM
With over 2.6 billion monthly active users, it's no wonder why so many nonprofit organizations turn to Facebook as a means to connect with supporters, share their mission, and generate donations. In..
Read More

Topics: Nonprofit, Nonprofit Funding, Social Media, Marketing Tips

Hope in a Time of Crisis: Charitable Giving Soars During the Year of 2020

Posted by Alyssa Sweet on Dec 22, 2020 9:03:00 AM
Reflecting back on this past year feels like a journey through a decade instead of 365 days. How do we describe a year that was filled with challenges, but also growth? Let’s use the word terrific...
Read More

Topics: Growth, Nonprofit, Nonprofit Funding, New Year, COVID-19