How Often Should Your Nonprofit Post on Social? Here's What The Latest Research Says.

Posted by Op4G Staff on May 26, 2021 9:08:00 AM
Social media is an indispensable tool in the nonprofit marketing toolbox. It allows nonprofits to reach a massive audience (3.6 billion people worldwide). It can help keep supporters engaged through..
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Topics: Nonprofit, Social Media, Marketing Tips

Recent Data Privacy Changes Are Affecting Your Nonprofit- Here's What You Can Do.

Posted by Op4G Staff on Apr 28, 2021 1:37:57 PM
Over the last 6 months, Tech Giants like Apple and Google have made a number of big privacy changes – and we mean big! The changes have earned enthusiastic cheers from consumers and privacy..
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Topics: Growth, Nonprofit, Marketing Tips

6 Creative Funding Sources For Nonprofits

Posted by Op4G Staff on Mar 25, 2021 9:02:00 AM
Fundraising is the lifeblood of most nonprofits. But it definitely has its challenges… Sometimes, nonprofit revenue streams dry up, like donations during economic recessions or government grants..
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Topics: Nonprofit, Nonprofit Funding, Volunteering

Top Affordable (or Free) Marketing Tools for Nonprofits in 2021

Posted by Op4G Staff on Feb 19, 2021 11:21:55 AM
Marketing is invaluable to nonprofit organizations. It can enhance their public profile in the crowded nonprofit space. It can help attract and maintain donors, volunteers, sponsors, and members...
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Topics: Nonprofit, Nonprofit Funding, Social Media, Marketing Tips

4 Actionable Tips for Nonprofits Starting Out With Facebook Ads

Posted by Alyssa Picard on Jan 26, 2021 4:25:35 PM
With over 2.6 billion monthly active users, it's no wonder why so many nonprofit organizations turn to Facebook as a means to connect with supporters, share their mission, and generate donations. In..
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Topics: Nonprofit, Nonprofit Funding, Social Media, Marketing Tips

Hope in a Time of Crisis: Charitable Giving Soars During the Year of 2020

Posted by Alyssa Sweet on Dec 22, 2020 9:03:00 AM
Reflecting back on this past year feels like a journey through a decade instead of 365 days. How do we describe a year that was filled with challenges, but also growth? Let’s use the word terrific...
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Topics: Growth, Nonprofit, Nonprofit Funding, New Year, COVID-19

Powerhouse Nonprofits: Insightful Discoveries From 8 Years in Nonprofit Work

Posted by Alyssa Sweet on Nov 16, 2020 2:20:48 PM
Alyssa Sweet, Member Relations Specialist and Nonprofit Coordinator at Op4G, shares insights from 8 years of working in the nonprofit industry.
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Topics: Growth, Nonprofit, Volunteering

Study Finds: Media Consumption Habits During COVID-19

Posted by Op4G Staff on Oct 20, 2020 9:36:00 AM
According to Statista, consumers around the world spend an average of over 7.5 hours a day interacting with media. Browsing the internet, streaming TV and movies, reading books, and listening to..
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Topics: Market Research, Surveys, Consumer Research, Infographic

How Nonprofits Can Capitalize on Year-End Giving

Posted by Op4G Staff on Sep 25, 2020 9:03:00 AM
After a spring and summer that seemed to drag on forever, we have finally reached fall 2020! This is welcome news for nonprofits. After all, individuals and organizations often donate generously in..
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Topics: Nonprofit, Nonprofit Funding, Marketing Tips

Leveraging Market Research on a Nonprofit Budget

Posted by Op4G Staff on Aug 27, 2020 10:24:00 AM
Market research is rarely a priority for nonprofits. And it’s no wonder! With just 8 staff members and under $500,000 in annual spending, the average nonprofit has limited available resources. Many..
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Topics: Market Research, Surveys, Growth, Nonprofit, Business Tips