Top Affordable (or Free) Marketing Tools for Nonprofits in 2021

Posted by Op4G Staff on Feb 19, 2021 11:21:55 AM
Marketing is invaluable to nonprofit organizations. It can enhance their public profile in the crowded nonprofit space. It can help attract and maintain donors, volunteers, sponsors, and members...
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Topics: Nonprofit, Nonprofit Funding, Social Media, Marketing Tips

4 Actionable Tips for Nonprofits Starting Out With Facebook Ads

Posted by Alyssa Picard on Jan 26, 2021 4:25:35 PM
With over 2.6 billion monthly active users, it's no wonder why so many nonprofit organizations turn to Facebook as a means to connect with supporters, share their mission, and generate donations. In..
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Topics: Nonprofit, Nonprofit Funding, Social Media, Marketing Tips

Hope in a Time of Crisis: Charitable Giving Soars During the Year of 2020

Posted by Alyssa Sweet on Dec 22, 2020 9:03:00 AM
Reflecting back on this past year feels like a journey through a decade instead of 365 days. How do we describe a year that was filled with challenges, but also growth? Let’s use the word terrific...
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Topics: Growth, Nonprofit, Nonprofit Funding, New Year, COVID-19

Powerhouse Nonprofits: Insightful Discoveries From 8 Years in Nonprofit Work

Posted by Alyssa Sweet on Nov 16, 2020 2:20:48 PM
Alyssa Sweet, Member Relations Specialist and Nonprofit Coordinator at Op4G, shares insights from 8 years of working in the nonprofit industry.
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Topics: Growth, Nonprofit, Volunteering

Study Finds: Media Consumption Habits During COVID-19

Posted by Op4G Staff on Oct 20, 2020 9:36:00 AM
According to Statista, consumers around the world spend an average of over 7.5 hours a day interacting with media. Browsing the internet, streaming TV and movies, reading books, and listening to..
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Topics: Market Research, Surveys, Consumer Research, Infographic

How Nonprofits Can Capitalize on Year-End Giving

Posted by Op4G Staff on Sep 25, 2020 9:03:00 AM
After a spring and summer that seemed to drag on forever, we have finally reached fall 2020! This is welcome news for nonprofits. After all, individuals and organizations often donate generously in..
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Topics: Nonprofit, Nonprofit Funding, Marketing Tips

Leveraging Market Research on a Nonprofit Budget

Posted by Op4G Staff on Aug 27, 2020 10:24:00 AM
Market research is rarely a priority for nonprofits. And it’s no wonder! With just 8 staff members and under $500,000 in annual spending, the average nonprofit has limited available resources. Many..
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Topics: Market Research, Surveys, Growth, Nonprofit, Business Tips

6 Ways to Earn Cash During the Pandemic

Posted by Alyssa Picard on Jul 6, 2020 9:03:00 AM
With 21 million people unemployed and 15.3 million on temporary layoff, those working within the US continue to face the negative effects of the current pandemic. Individuals across the nation are..
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Topics: Op4G Members, COVID-19

Stuck at home during COVID-19? Here's how you can help.

Posted by Ryan Brander on May 6, 2020 10:55:42 AM
Local and national nonprofits are doing the bulk of the work to stop the spread of COVID-19. Want to volunteer but don't know how during social distancing? Need some ideas on who to help?..
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Topics: Surveys, Op4G Members, Nonprofit Spotlights, Volunteering, COVID-19, Coronavirus

Four Tips to Elevate Your Nonprofit’s Social Media Tactics

Posted by Alyssa Picard on Apr 29, 2020 2:55:00 PM
According to a study run in 2019, 79% of the US population is currently using some form of social media. As this number continues to increase, it becomes more and more essential for all businesses..
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Topics: Market Research, Nonprofit Funding, Social Media, Marketing Tips