Op4G Staff

Recent Posts

Year-End Fundraising: How to Capitalize on the “Season of Giving”

Posted by Op4G Staff on Nov 29, 2021 2:27:17 PM
There are many reasons to love December: the feasts, the gifts, the time with family. But for nonprofits, there is one more! December is by far the most popular time of year for charitable giving. In..
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Topics: Nonprofit, Nonprofit Funding, Donors

Expanding Your Knowledge as a Nonprofit Marketer

Posted by Op4G Staff on Oct 26, 2021 2:47:00 PM
Nonprofit marketing is no simple task. These days, marketers have mere seconds to attract the attention of prospective donors. They face stiff competition from companies, influencers, and other..
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Topics: Growth, Nonprofit, Marketing Tips

How Nonprofits Can Reach Millennial and Gen Z Supporters

Posted by Op4G Staff on Sep 27, 2021 2:36:45 PM
These days, more and more charities are looking to reach prospective Millennial and Gen Z supporters. Though lacking the wealth and experience of Baby Boomers, Gen X, and the Silent Generation, these..
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Topics: Gen z, Growth, Nonprofit Funding, Marketing Tips

Reap the Benefits of Instagram: Top Tips for Nonprofits

Posted by Op4G Staff on Aug 19, 2021 12:38:00 PM
These days, nearly everyone has heard of the social media powerhouse Instagram. But how many nonprofits are actively using the photo and video sharing service? Not nearly enough! 
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Topics: Nonprofit, Social Media, Marketing Tips

Latest Research Uncovers How Nonprofit Supporter Behavior Has Shifted Due to COVID-19

Posted by Op4G Staff on Jul 14, 2021 1:50:58 PM
Every year, millions of Americans roll up their sleeves or pull out their checkbooks to help nonprofit organizations. But the last year has been…well, a little unusual. The COVID-19 pandemic “created..
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Topics: Market Research, Growth, Nonprofit, Nonprofit Funding

The Power of Video Content For Nonprofits

Posted by Op4G Staff on Jun 28, 2021 9:08:00 AM
These days, no marketing strategy is complete without videos. After all, people now spend an average of 100 minutes per day watching video content! Additionally, viewers retain 95% of video messages..
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Topics: Growth, Nonprofit, Social Media, Marketing Tips

How Often Should Your Nonprofit Post on Social? Here's What The Latest Research Says.

Posted by Op4G Staff on May 26, 2021 9:08:00 AM
Social media is an indispensable tool in the nonprofit marketing toolbox. It allows nonprofits to reach a massive audience (3.6 billion people worldwide). It can help keep supporters engaged through..
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Topics: Nonprofit, Social Media, Marketing Tips

Recent Data Privacy Changes Are Affecting Your Nonprofit- Here's What You Can Do.

Posted by Op4G Staff on Apr 28, 2021 1:37:57 PM
Over the last 6 months, Tech Giants like Apple and Google have made a number of big privacy changes – and we mean big! The changes have earned enthusiastic cheers from consumers and privacy..
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Topics: Growth, Nonprofit, Marketing Tips

6 Creative Funding Sources For Nonprofits

Posted by Op4G Staff on Mar 25, 2021 9:02:00 AM
Fundraising is the lifeblood of most nonprofits. But it definitely has its challenges… Sometimes, nonprofit revenue streams dry up, like donations during economic recessions or government grants..
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Topics: Nonprofit, Nonprofit Funding, Volunteering

Top Affordable (or Free) Marketing Tools for Nonprofits in 2021

Posted by Op4G Staff on Feb 19, 2021 11:21:55 AM
Marketing is invaluable to nonprofit organizations. It can enhance their public profile in the crowded nonprofit space. It can help attract and maintain donors, volunteers, sponsors, and members...
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Topics: Nonprofit, Nonprofit Funding, Social Media, Marketing Tips