Expanding Your Knowledge as a Nonprofit Marketer

Posted by Op4G Staff on Oct 26, 2021 2:47:00 PM
Nonprofit marketing is no simple task. These days, marketers have mere seconds to attract the attention of prospective donors. They face stiff competition from companies, influencers, and other..
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Topics: Growth, Nonprofit, Marketing Tips

How Nonprofits Can Reach Millennial and Gen Z Supporters

Posted by Op4G Staff on Sep 27, 2021 2:36:45 PM
These days, more and more charities are looking to reach prospective Millennial and Gen Z supporters. Though lacking the wealth and experience of Baby Boomers, Gen X, and the Silent Generation, these..
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Topics: Gen z, Growth, Nonprofit Funding, Marketing Tips

Latest Research Uncovers How Nonprofit Supporter Behavior Has Shifted Due to COVID-19

Posted by Op4G Staff on Jul 14, 2021 1:50:58 PM
Every year, millions of Americans roll up their sleeves or pull out their checkbooks to help nonprofit organizations. But the last year has been…well, a little unusual. The COVID-19 pandemic “created..
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Topics: Market Research, Growth, Nonprofit, Nonprofit Funding

The Power of Video Content For Nonprofits

Posted by Op4G Staff on Jun 28, 2021 9:08:00 AM
These days, no marketing strategy is complete without videos. After all, people now spend an average of 100 minutes per day watching video content! Additionally, viewers retain 95% of video messages..
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Topics: Growth, Nonprofit, Social Media, Marketing Tips

Recent Data Privacy Changes Are Affecting Your Nonprofit- Here's What You Can Do.

Posted by Op4G Staff on Apr 28, 2021 1:37:57 PM
Over the last 6 months, Tech Giants like Apple and Google have made a number of big privacy changes – and we mean big! The changes have earned enthusiastic cheers from consumers and privacy..
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Topics: Growth, Nonprofit, Marketing Tips

Hope in a Time of Crisis: Charitable Giving Soars During the Year of 2020

Posted by Alyssa Sweet on Dec 22, 2020 9:03:00 AM
Reflecting back on this past year feels like a journey through a decade instead of 365 days. How do we describe a year that was filled with challenges, but also growth? Let’s use the word terrific...
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Topics: Growth, Nonprofit, Nonprofit Funding, New Year, COVID-19

Powerhouse Nonprofits: Insightful Discoveries From 8 Years in Nonprofit Work

Posted by Alyssa Sweet on Nov 16, 2020 2:20:48 PM
Alyssa Sweet, Member Relations Specialist and Nonprofit Coordinator at Op4G, shares insights from 8 years of working in the nonprofit industry.
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Topics: Growth, Nonprofit, Volunteering

Leveraging Market Research on a Nonprofit Budget

Posted by Op4G Staff on Aug 27, 2020 10:24:00 AM
Market research is rarely a priority for nonprofits. And it’s no wonder! With just 8 staff members and under $500,000 in annual spending, the average nonprofit has limited available resources. Many..
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Topics: Market Research, Surveys, Growth, Nonprofit, Business Tips