Top Affordable (or Free) Marketing Tools for Nonprofits in 2021

Posted by Op4G Staff on Feb 19, 2021 11:21:55 AM
Marketing is invaluable to nonprofit organizations. It can enhance their public profile in the crowded nonprofit space. It can help attract and maintain donors, volunteers, sponsors, and members...
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Topics: Nonprofit, Nonprofit Funding, Social Media, Marketing Tips

4 Actionable Tips for Nonprofits Starting Out With Facebook Ads

Posted by Alyssa Picard on Jan 26, 2021 4:25:35 PM
With over 2.6 billion monthly active users, it's no wonder why so many nonprofit organizations turn to Facebook as a means to connect with supporters, share their mission, and generate donations. In..
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Topics: Nonprofit, Nonprofit Funding, Social Media, Marketing Tips

Hope in a Time of Crisis: Charitable Giving Soars During the Year of 2020

Posted by Alyssa Sweet on Dec 22, 2020 9:03:00 AM
Reflecting back on this past year feels like a journey through a decade instead of 365 days. How do we describe a year that was filled with challenges, but also growth? Let’s use the word terrific...
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Topics: Growth, Nonprofit, Nonprofit Funding, New Year, COVID-19

Powerhouse Nonprofits: Insightful Discoveries From 8 Years in Nonprofit Work

Posted by Alyssa Sweet on Nov 16, 2020 2:20:48 PM
Alyssa Sweet, Member Relations Specialist and Nonprofit Coordinator at Op4G, shares insights from 8 years of working in the nonprofit industry.
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Topics: Growth, Nonprofit, Volunteering

How Nonprofits Can Capitalize on Year-End Giving

Posted by Op4G Staff on Sep 25, 2020 9:03:00 AM
After a spring and summer that seemed to drag on forever, we have finally reached fall 2020! This is welcome news for nonprofits. After all, individuals and organizations often donate generously in..
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Topics: Nonprofit, Nonprofit Funding, Marketing Tips

Leveraging Market Research on a Nonprofit Budget

Posted by Op4G Staff on Aug 27, 2020 10:24:00 AM
Market research is rarely a priority for nonprofits. And it’s no wonder! With just 8 staff members and under $500,000 in annual spending, the average nonprofit has limited available resources. Many..
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Topics: Market Research, Surveys, Growth, Nonprofit, Business Tips

How Nonprofit Organizations Are Responding to COVID-19

Posted by Alyssa Picard on Apr 6, 2020 9:41:00 AM
As many have come to realize, we are facing a truly unprecedented time. The COVID-19 Pandemic has spread quickly throughout the US, and with it has come tremendous challenges for individuals,..
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Topics: Nonprofit, Nonprofit Funding, Nonprofit Spotlights

Nonprofit Spotlight: Plant-Based Pittsburgh

Posted by Alyssa Picard on Mar 5, 2020 9:15:00 AM
Looking for some simple nutrition tips you can implement this National Nutrition Month? We asked Sally Lipsky, founder of Plant-Based Pittsburgh and author of Beyond Cancer: The Powerful Effect of..
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Topics: Nonprofit, Nonprofit Funding, Nonprofit Spotlights

How Op4G Members Have Impacted Nonprofit Organizations: The 2019 Report

Posted by Op4G Staff on Feb 28, 2020 10:21:00 AM
When Opinions4Good (Op4G) was founded back in 2010, our core mission of expanding funding for nonprofit organizations began. This mission, however, would not be possible without the help of our..
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Topics: Market Research, Company News, Nonprofit, Nonprofit Funding, Op4G Members

How to Use Insights on Donor Behavior to Optimize Your Fundraising Strategy

Posted by Alyssa Picard on Feb 12, 2020 2:04:07 PM
According to Giving USA, Americans gave $427.21 billion to U.S. charities in the year of 2018. With that number steadily increasing each year, it’s important for your organization to make a lasting..
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Topics: Market Research, Surveys, Nonprofit, Nonprofit Funding, Donors