Picture Perfect: How Image Enhancement Can Vastly Improve Concept Testing
Posted by
Op4G Staff on June 22, 2022
Humans are surrounded by corporate imagery - from logos and packaging to ads and websites. This imagery can have real power (just think of the iconic Nike swoosh or the golden arches of Mcdonald's)...
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Topics: Market Research Tips, Tools & Technology, Survey Design, Product Development
The Opinion Podcast: Engaging Leadership, A Conversation With a CEO
Posted by
Op4G Staff on June 9, 2022
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Topics: Growth, Leadership, The Opinion Podcast, Management
Compared to Business-to-Consumer (B2C) market research, Business-to-Business (B2B) research is a different world. B2B participants are often challenging to reach, extremely busy, and not motivated by..
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Topics: B2B Research, Data Quality, Survey Design
The Art & Science of Maintaining a Solution-Based, Adaptable Operations Environment
Posted by
Op4G Staff on April 27, 2022
Operations teams are the unsung heroes of market research organizations. They wear many hats and bring together all the moving pieces of research projects. Doing this adeptly is both an “art” and a..
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Topics: Growth, Thought Leadership, Management
These days, market research can be a real balancing act. Researchers have to deliver results quickly to meet client deadlines. At the same time, the results need to be high quality, insightful, and..
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Topics: Market Research Tips, Tools & Technology, Survey Design
Op4G Grows Leadership Team with Kristen Tripphahn, Chief Operating Officer
Posted by
Kelly Russell on March 31, 2022
Op4G, a national market research company based out of Portsmouth, NH, is pleased to announce the appointment of Kristen Tripphahn as Chief Operating Officer. Kristen comes to Op4G with 18 years in..
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Topics: Company News, Leadership
The Opinion Podcast: How to Launch a Corporate Social Responsibility Initiative
Posted by
Op4G Staff on March 23, 2022
The Opinion is a new podcast where we discuss trending topics within the market research industry and general tips for anyone whose business focuses on delivering real customer insights. Today we..
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Topics: Philanthropy, The Opinion Podcast
Mark your calendars! This year, industry leaders will convene at dozens of market research conferences across the United States and abroad. These conferences have much to offer (beyond the happy..
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Topics: Events, Market Research Tips, Industry News
New Year, New Predictions! The Market Research Industry Forecast for 2022
Posted by
Op4G Staff on January 19, 2022
It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..
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Topics: Market Research Tips, Tools & Technology, Research Methodologies
Latest Research on 2022 New Year's Resolutions: Infographic
Posted by
Op4G Staff on January 12, 2022
Op4G recently surveyed a sample of 1,365 Americans on the topic of 2022 New Year's Resolutions. Find out which demographics typically set resolutions each year, what types of resolutions Americans..
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Topics: Consumer Research, Infographic
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