The Opinion is a new podcast where we discuss trending topics within the market research industry and general tips for anyone whose business focuses on delivering real customer insights. Today we..

Mark your calendars! This year, industry leaders will convene at dozens of market research conferences across the United States and abroad. These conferences have much to offer (beyond the happy..

It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..

Op4G recently surveyed a sample of 1,365 Americans on the topic of 2022 New Year's Resolutions. Find out which demographics typically set resolutions each year, what types of resolutions Americans..

Op4G Florida Team donating food to One Heart Orlando For market research companies, the holiday season isn’t just a time to give clients insights – it’s a time to give back! This is especially..

Op4G, a national market research company based out of Portsmouth, NH, is pleased to announce the appointment of Andrew Postell as our new Vice President of Client Development. Andrew comes to Op4G..

Are you listening to your customers? Are you really, truly, listening? As it turns out, many companies are falling short —including those who invest in market research! This reality has given rise to..

October is Global Diversity Awareness Month – and what a diverse globe it is! Consider language. According to the latest estimates, there are between 5000 and 7000 human languages worldwide. While..

It's the most wonderful time of the year—the time when kids return to school! Much has changed since last September. Approximately 174 million Americans have been fully vaccinated against COVID-19,..

Everyone makes mistakes, including in the field of market research! Over the years, we’ve seen dozens of missteps related to research design and delivery. Unfortunately, some can seriously jeopardize..