The Opinion Podcast: How to Launch a Corporate Social Responsibility Initiative

Posted by Op4G Staff on March 23, 2022
  The Opinion is a new podcast where we discuss trending topics within the market research industry and general tips for anyone whose business focuses on delivering real customer insights. Today we..
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Topics: Philanthropy, The Opinion Podcast

Top Market Research Conferences to Attend in 2022

Posted by Op4G Staff on March 17, 2022
Mark your calendars! This year, industry leaders will convene at dozens of market research conferences across the United States and abroad. These conferences have much to offer (beyond the happy..
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Topics: Events, Market Research Tips, Industry News

New Year, New Predictions! The Market Research Industry Forecast for 2022

Posted by Op4G Staff on January 19, 2022
It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..
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Topics: Market Research Tips, Tools & Technology, Research Methodologies

Latest Research on 2022 New Year's Resolutions: Infographic

Posted by Op4G Staff on January 12, 2022
Op4G recently surveyed a sample of 1,365 Americans on the topic of 2022 New Year's Resolutions. Find out which demographics typically set resolutions each year, what types of resolutions Americans..
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Topics: Consumer Research, Infographic

Philanthropy Meets Market Research: How Your Company Can Drive Actionable Change This Holiday Season

Posted by Op4G Staff on December 16, 2021
Op4G Florida Team donating food to One Heart Orlando For market research companies, the holiday season isn’t just a time to give clients insights – it’s a time to give back! This is especially..
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Topics: Philanthropy

Op4G Team Grows with Andrew Postell, VP of Client Development

Posted by Kelly Russell on November 30, 2021
Op4G, a national market research company based out of Portsmouth, NH, is pleased to announce the appointment of Andrew Postell as our new Vice President of Client Development. Andrew comes to Op4G..
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Topics: Company News

Capturing Consumer Insight Through the Voice of the Customer (VoC)

Posted by Op4G Staff on November 22, 2021
Are you listening to your customers? Are you really, truly, listening? As it turns out, many companies are falling short —including those who invest in market research! This reality has given rise to..
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Topics: Consumer Research, Research Methodologies

Lost in Translation: The Importance of Translating Market Research Surveys

Posted by Op4G Staff on October 14, 2021
October is Global Diversity Awareness Month – and what a diverse globe it is! Consider language. According to the latest estimates, there are between 5000 and 7000 human languages worldwide. While..
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Topics: International Research

Is it Back to Normal for Back-to-School Shopping? Here’s What the Research Says

Posted by Op4G Staff on September 8, 2021
It's the most wonderful time of the year—the time when kids return to school! Much has changed since last September. Approximately 174 million Americans have been fully vaccinated against COVID-19,..
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Topics: Consumer Research

7 Common Research Mistakes and How to Fix Them

Posted by Op4G Staff on August 25, 2021
Everyone makes mistakes, including in the field of market research! Over the years, we’ve seen dozens of missteps related to research design and delivery. Unfortunately, some can seriously jeopardize..
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Topics: Market Research Tips, Data Quality

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