The Need for Speed in an Ever-Changing Society

Posted by Op4G Staff on February 19, 2020
They say “there are no speed limits on the road to success." In fact, for many companies, speed is integral to success—speed in product development, delivery, marketing, etc.
Read More

Topics: Market Research, Growth

4 Simple Steps to Prepare Your Company for the New Year

Posted by Op4G Staff on February 3, 2020
A little late on New Year’s resolutions but still want to start off on the right foot? Here are four steps that every organization should take in the first few months of the year to set the stage for..
Read More

Topics: Market Research, Surveys, Consumer Research, Business Tips, New Year

The Power of Big Data & How It Affects Every Business

Posted by Op4G Staff on January 22, 2020
Market research requires some time and money. But if you’ve ever doubted the value of the resulting data, consider this recent finding from The Economist. The respected British publication says that..
Read More

Topics: Market Research, Consumer Research, International

Is a Recession Brewing? What Survey Research Can Tell Us

Posted by Op4G Staff on January 14, 2020
Predictions about an impending recession have become frequent in recent weeks. CNN reports that “Warning bells are going off about a possible recession in America” [i] while The Guardian adds “The..
Read More

Topics: Market Research, Surveys, Consumer Research, Financial Research

Hello Again! Tips for Re-contact Studies That Resonate

Posted by Op4G Staff on December 30, 2019
Having trouble keeping survey-takers engaged during re-contact studies? Here are 4 tips from Op4G on how to maintain quality responses and engaged panelists throughout the process. 
Read More

Topics: Market Research, Surveys, Consumer Research

5 Factors to Consider When Gaining Insight from Canadians

Posted by Op4G Staff on December 10, 2019
So your organization wants to expand into Canada. And why not? The Great White North is home to over 37 million customers[i] with immense purchasing power (relative to international standards)[ii]...
Read More

Topics: Market Research, Surveys, Consumer Research

Creating a Better Future For Cancer Patients

Posted by Alyssa Picard on October 15, 2019
  October is Breast Cancer Awareness Month! In honor of raising awareness, we wanted to share insights from a leader in the cancer community and co-founder of non-profit My Style Matters, Tiah..
Read More

Topics: Market Research, medical research, Non-Profit

Treat Them Right: A Case Study on Reaching International Nurses

Posted by Frank Nappo on September 9, 2019
  Download the Research & Results Special International Issue Featuring Op4G's Case Study  
Read More

Topics: medical research, Europe, International

Happy International Dog Day!

Posted by Op4G Staff on August 26, 2019
 
Read More

Topics: Consumer Research, Growth

You Can’t Ask That! 6 Tips on How to Get Answers to Sensitive Questions

Posted by Op4G Staff on August 12, 2019
In 1982, Californians voted for their next governor. Exit polls favoured Tom Bradley, the African American Mayor of Los Angeles[i]. However,George Deukmejian(his white opponent) ultimately won the..
Read More

Topics: Polls, Market Research, Politics