Compared to Business-to-Consumer (B2C) market research, Business-to-Business (B2B) research is a different world. B2B participants are often challenging to reach, extremely busy, and not motivated by..

  What is B2B Market Research? If you work in the private sector, there is a good chance you’ve heard of business-to-business marketing. Also known as B2B, business-to-business marketing refers to..

Online Market Research Panel Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza

Market research – or “any organized effort to gather information about target customers” – can be vital to the competitiveness and success of companies.  Sometimes, the targets are individual..