Generational Research: Gaining New Insight into Millennials and Gen Z

Posted by Op4G Staff on July 27, 2022
It has been a turbulent ride for Millennials (ages 26–41) and Generation Z (ages 10–25). Their lives have been impacted by the rise of the internet and personal computers, 9/11, the 2008 financial..
Read More

Topics: Consumer Research, Gen Z, Marketing Tips, Millennials

Latest Research on 2022 New Year's Resolutions: Infographic

Posted by Op4G Staff on January 12, 2022
Op4G recently surveyed a sample of 1,365 Americans on the topic of 2022 New Year's Resolutions. Find out which demographics typically set resolutions each year, what types of resolutions Americans..
Read More

Topics: Consumer Research, Infographic

Capturing Consumer Insight Through the Voice of the Customer (VoC)

Posted by Op4G Staff on November 22, 2021
Are you listening to your customers? Are you really, truly, listening? As it turns out, many companies are falling short —including those who invest in market research! This reality has given rise to..
Read More

Topics: Consumer Research, Research Methodologies

Is it Back to Normal for Back-to-School Shopping? Here’s What the Research Says

Posted by Op4G Staff on September 8, 2021
It's the most wonderful time of the year—the time when kids return to school! Much has changed since last September. Approximately 174 million Americans have been fully vaccinated against COVID-19,..
Read More

Topics: Consumer Research

2020 Tokyo Olympics: Survey Findings

Posted by Op4G Staff on July 27, 2021
Op4G recently surveyed a US sample of 1,000 respondents on the 2020 Tokyo Olympics. Findings include which media outlets people use to follow the events, reasons for watching, top favorite sports,..
Read More

Topics: Consumer Research, Infographic

This or That: Prioritizing Product Features with the Kano Model

Posted by Op4G Staff on June 23, 2021
It’s a dilemma that all businesses face. On one hand, they want to offer customers every dazzling product feature. But on the other hand, they have real cost considerations. So businesses need to be..
Read More

Topics: Consumer Research, Growth, Research Methodologies

Advanced Data Analysis Techniques & How Your Company Can Benefit

Posted by Op4G Staff on March 30, 2021
When it comes to market research, Op4G does it all. Our services run the gamut from survey consultation and programming, to sample recruitment on our proprietary panel, to survey analysis and..
Read More

Topics: Consumer Research, Growth, Research Methodologies

Super Bowl LV: Omnibus Survey Results

Posted by Op4G Staff on February 4, 2021
Super Bowl LV, the 55th Super Bowl, airs this coming Sunday where the Kansas City Chiefs will take on the Tampa Bay Buccaneers. While the COVID-19 pandemic still looms large, this event will help..
Read More

Topics: Consumer Research, Infographic

New Year, New Studies: Why January is an Ideal Time for Market Research

Posted by Op4G Staff on January 28, 2021
Market research can be a powerful tool at any time of the year. And, in fact, many organizations conduct market research at multiple points annually. But is any one period better than another?..
Read More

Topics: Consumer Research, Market Research Tips

2020 Holiday Shopping Habits: Omnibus Results

Posted by Op4G Staff on December 18, 2020
The COVID-19 Pandemic has drastically changed every-day life for most of us, and the holidays have been no exception. From preferred methods of shopping to amount spent on gifts, we surveyed 1,000..
Read More

Topics: Consumer Research, Infographic, COVID-19

Content not found