Is it Back to Normal for Back-to-School Shopping? Here’s What the Research Says

Posted by Op4G Staff on September 8, 2021
It's the most wonderful time of the year—the time when kids return to school! Much has changed since last September. Approximately 174 million Americans have been fully vaccinated against COVID-19,..
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Topics: Market Research, Consumer Research

2020 Tokyo Olympics: Survey Findings

Posted by Op4G Staff on July 27, 2021
Op4G recently surveyed a US sample of 1,000 respondents on the 2020 Tokyo Olympics. Findings include which media outlets people use to follow the events, reasons for watching, top favorite sports,..
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Topics: Surveys, Consumer Research, Infographic

This or That: Prioritizing Product Features with the Kano Model

Posted by Op4G Staff on June 23, 2021
It’s a dilemma that all businesses face. On one hand, they want to offer customers every dazzling product feature. But on the other hand, they have real cost considerations. So businesses need to be..
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Topics: Market Research, Surveys, Consumer Research, Growth, Research Methodologies

Advanced Data Analysis Techniques & How Your Company Can Benefit

Posted by Op4G Staff on March 30, 2021
When it comes to market research, Op4G does it all. Our services run the gamut from survey consultation and programming, to sample recruitment on our proprietary panel, to survey analysis and..
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Topics: Market Research, Surveys, Consumer Research, Growth, Survey Methodologies

Super Bowl LV: Omnibus Survey Results

Posted by Op4G Staff on February 4, 2021
Super Bowl LV, the 55th Super Bowl, airs this coming Sunday where the Kansas City Chiefs will take on the Tampa Bay Buccaneers. While the COVID-19 pandemic still looms large, this event will help..
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Topics: Market Research, Surveys, Consumer Research, Infographic

New Year, New Studies: Why January is an Ideal Time for Market Research

Posted by Op4G Staff on January 28, 2021
Market research can be a powerful tool at any time of the year. And, in fact, many organizations conduct market research at multiple points annually. But is any one period better than another?..
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Topics: Market Research, Consumer Research, Business Tips, New Year

2020 Holiday Shopping Habits: Omnibus Results

Posted by Op4G Staff on December 18, 2020
The COVID-19 Pandemic has drastically changed every-day life for most of us, and the holidays have been no exception. From preferred methods of shopping to amount spent on gifts, we surveyed 1,000..
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Topics: Market Research, Consumer Research, Infographic, COVID-19

When in Rome: The Importance of Localization in Market Research

Posted by Madeline Warren on September 3, 2020
Do you run a multi-national corporation…or hope to in the future? Either way, you need to conduct international market research. Such research has its challenges. International surveys frequently..
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Topics: Market Research, Surveys, Consumer Research, International

New Data Shows Americans Are Turning to CBD as a Cure-All for the Modern Condition

Posted by Op4G Staff on April 20, 2020
April is bound to be another hot month for the marijuana and cannabidiol (CBD) industry. Not only is April 20th (or “420”) a widely observed counterculture holiday during which people “celebrate and..
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Topics: Market Research, Surveys, Consumer Research

Golden State Sets the Golden Standard for Privacy Laws

Posted by Op4G Staff on March 15, 2020
Our personal information is precious…but not every company treats it that way. As revealed in recent years, many corporations collect, sell, and withhold information about their clientele. To make..
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Topics: Market Research, Company News, Consumer Research, Business Tips