When in Rome: The Importance of Localization in Market Research

Posted by Op4G Staff on September 3, 2020
Do you run a multi-national corporation…or hope to in the future? Either way, you need to conduct international market research. Such research has its challenges. International surveys frequently..
Read More

Topics: Market Research, Surveys, Consumer Research, International

New Data Shows Americans Are Turning to CBD as a Cure-all for the Modern Condition

Posted by Op4G Staff on April 20, 2020
April is bound to be another hot month for the marijuana and cannabidiol [I](CBD) industry. Not only is April 20th (or “420”) a widely observed counterculture holiday during which people “celebrate..
Read More

Topics: Market Research, Surveys, Consumer Research

Golden State Sets the Golden Standard for Privacy Laws

Posted by Op4G Staff on March 15, 2020
Our personal information is precious…but not every company treats it that way. As revealed in recent years, many corporations collect, sell, and withhold information about their clientele. To make..
Read More

Topics: Market Research, Company News, Consumer Research, Business Tips

4 Simple Steps to Prepare Your Company for the New Year

Posted by Op4G Staff on February 3, 2020
A little late on New Year’s resolutions but still want to start off on the right foot? Here are four steps that every organization should take in the first few months of the year to set the stage for..
Read More

Topics: Market Research, Surveys, Consumer Research, Business Tips, New Year

The Power of Big Data & How It Affects Every Business

Posted by Op4G Staff on January 22, 2020
Market research requires some time and money. But if you’ve ever doubted the value of the resulting data, consider this recent finding from The Economist. The respected British publication says that..
Read More

Topics: Market Research, Consumer Research, International

Is a Recession Brewing? What Survey Research Can Tell Us

Posted by Op4G Staff on January 14, 2020
Predictions about an impending recession have become frequent in recent weeks. CNN reports that “Warning bells are going off about a possible recession in America” [i] while The Guardian adds “The..
Read More

Topics: Market Research, Surveys, Consumer Research, Financial Research

Hello Again! Tips for Re-contact Studies That Resonate

Posted by Op4G Staff on December 30, 2019
Having trouble keeping survey-takers engaged during re-contact studies? Here are 4 tips from Op4G on how to maintain quality responses and engaged panelists throughout the process. 
Read More

Topics: Market Research, Surveys, Consumer Research

5 Factors to Consider When Gaining Insight from Canadians

Posted by Op4G Staff on December 10, 2019
So your organization wants to expand into Canada. And why not? The Great White North is home to over 37 million customers[i] with immense purchasing power (relative to international standards)[ii]...
Read More

Topics: Market Research, Surveys, Consumer Research

Happy International Dog Day!

Posted by Op4G Staff on August 26, 2019
 
Read More

Topics: Consumer Research, Growth

Understanding Moms, The Mother of All Consumers!

Posted by Madeline Warren on May 14, 2018
Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to..
Read More

Topics: Market Research, Surveys, Consumer Research, Infographic