Is a Recession Brewing? What Survey Research Can Tell Us

Posted by Op4G Staff on January 14, 2020
Predictions about an impending recession have become frequent in recent weeks. CNN reports that “Warning bells are going off about a possible recession in America” [i] while The Guardian adds “The..
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Topics: Market Research, Surveys, Consumer Research, Financial Research

Hello Again! Tips for Re-contact Studies That Resonate

Posted by Op4G Staff on December 30, 2019
Having trouble keeping survey-takers engaged during re-contact studies? Here are 4 tips from Op4G on how to maintain quality responses and engaged panelists throughout the process. 
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Topics: Market Research, Surveys, Consumer Research

5 Factors to Consider When Gaining Insight from Canadians

Posted by Op4G Staff on December 10, 2019
So your organization wants to expand into Canada. And why not? The Great White North is home to over 37 million customers[i] with immense purchasing power (relative to international standards)[ii]...
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Topics: Market Research, Surveys, Consumer Research

Happy International Dog Day!

Posted by Op4G Staff on August 26, 2019
 
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Topics: Consumer Research, Growth

Understanding Moms, The Mother of All Consumers!

Posted by Madeline Warren on May 14, 2018
Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to..
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Topics: Market Research, Surveys, Consumer Research, Infographic

Healthy, Wealthy, and Wise – Op4G Heads to IIeX Health 

Posted by Op4G Staff on March 19, 2018
It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works..
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Topics: Market Research, medical research, Consumer Research, Europe, International

Op4G Survey Finds 87% of American Adults are Concerned about their Financial Future in the New Year

Posted by Madeline Warren on January 3, 2018
With the arrival of 2018, many are formulating their new year’s resolutions. If previous years are any indication, “getting healthy” will likely be at the top of the list. But, financial resolutions..
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Topics: Surveys, Consumer Research, Financial Research

Opinions4Good Ventures into the Teenage Mind

Posted by Madeline Warren on December 12, 2017
Flip through a magazine or walk through a mall and one thing is “obvi”: so much of today’s marketing targets teenagers. From retail chains to tech giants, it seems everyone wants a share of the 13 –..
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Topics: Market Research, Consumer Research, Teen Research, Gen z

The Donor Mindset Study V: How Donors See Large VS. Small Organizations

Posted by Madeline Warren on December 6, 2017
A new national Op4G study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.  For a majority of donors, it impacts how they view an..
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Topics: Surveys, Non-Profit, Consumer Research

Op4G's Smart Response to the "Smartphone Takeover"

Posted by Op4G Staff on November 7, 2017
Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises..
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Topics: Surveys, Mobile Surveys, Consumer Research