Generational Research: Gaining New Insight into Millennials and Gen Z
Posted by
Op4G Staff on July 27, 2022
It has been a turbulent ride for Millennials (ages 26–41) and Generation Z (ages 10–25). Their lives have been impacted by the rise of the internet and personal computers, 9/11, the 2008 financial..
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Topics: Consumer Research, Gen Z, Marketing Tips, Millennials
Latest Research on 2022 New Year's Resolutions: Infographic
Posted by
Op4G Staff on January 12, 2022
Op4G recently surveyed a sample of 1,365 Americans on the topic of 2022 New Year's Resolutions. Find out which demographics typically set resolutions each year, what types of resolutions Americans..
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Topics: Consumer Research, Infographic
Capturing Consumer Insight Through the Voice of the Customer (VoC)
Posted by
Op4G Staff on November 22, 2021
Are you listening to your customers? Are you really, truly, listening? As it turns out, many companies are falling short —including those who invest in market research! This reality has given rise to..
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Topics: Consumer Research, Research Methodologies
Is it Back to Normal for Back-to-School Shopping? Here’s What the Research Says
Posted by
Op4G Staff on September 8, 2021
It's the most wonderful time of the year—the time when kids return to school! Much has changed since last September. Approximately 174 million Americans have been fully vaccinated against COVID-19,..
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Topics: Consumer Research
Op4G recently surveyed a US sample of 1,000 respondents on the 2020 Tokyo Olympics. Findings include which media outlets people use to follow the events, reasons for watching, top favorite sports,..
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Topics: Consumer Research, Infographic
This or That: Prioritizing Product Features with the Kano Model
Posted by
Op4G Staff on June 23, 2021
It’s a dilemma that all businesses face. On one hand, they want to offer customers every dazzling product feature. But on the other hand, they have real cost considerations. So businesses need to be..
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Topics: Consumer Research, Growth, Research Methodologies
Advanced Data Analysis Techniques & How Your Company Can Benefit
Posted by
Op4G Staff on March 30, 2021
When it comes to market research, Op4G does it all. Our services run the gamut from survey consultation and programming, to sample recruitment on our proprietary panel, to survey analysis and..
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Topics: Consumer Research, Growth, Research Methodologies
Super Bowl LV, the 55th Super Bowl, airs this coming Sunday where the Kansas City Chiefs will take on the Tampa Bay Buccaneers. While the COVID-19 pandemic still looms large, this event will help..
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Topics: Consumer Research, Infographic
New Year, New Studies: Why January is an Ideal Time for Market Research
Posted by
Op4G Staff on January 28, 2021
Market research can be a powerful tool at any time of the year. And, in fact, many organizations conduct market research at multiple points annually. But is any one period better than another?..
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Topics: Consumer Research, Market Research Tips
The COVID-19 Pandemic has drastically changed every-day life for most of us, and the holidays have been no exception. From preferred methods of shopping to amount spent on gifts, we surveyed 1,000..
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Topics: Consumer Research, Infographic, COVID-19
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