7 Common Research Mistakes and How to Fix Them

Posted by Op4G Staff on August 25, 2021
Everyone makes mistakes, including in the field of market research! Over the years, we’ve seen dozens of missteps related to research design and delivery. Unfortunately, some can seriously jeopardize..
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Topics: Market Research, Surveys, Business Tips, Data Quality

GRIT Report 2021: Leave Uncertainty in the Rearview Mirror

Posted by Madeline Warren on July 21, 2021
It is indisputable that the entire consumer landscape has experienced a seismic shift. The whys behind a consumer’s path to purchase have taken a sharp left down a one-way freeway, when it was..
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Topics: Market Research, Growth, COVID-19, Data Quality

For Your Information: How Op4G Combats Bad Data Quality

Posted by Op4G Staff on April 8, 2021
In this age of data, approximately 95% of organizations use data to guide their marketing and decision-making. Yet, disturbingly, these organizations believe that 25% of their information is actually..
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Topics: Market Research, Research Technologies, Data Quality