Generational Research: Gaining New Insight into Millennials and Gen Z

Posted by Op4G Staff on July 27, 2022
It has been a turbulent ride for Millennials (ages 26–41) and Generation Z (ages 10–25). Their lives have been impacted by the rise of the internet and personal computers, 9/11, the 2008 financial..
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Topics: Consumer Research, Gen Z, Marketing Tips, Millennials

Opinions4Good Ventures into the Teenage Mind

Posted by Madeline Warren on December 12, 2017
Flip through a magazine or walk through a mall and one thing is “obvi”: so much of today’s marketing targets teenagers. From retail chains to tech giants, it seems everyone wants a share of the 13 –..
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Topics: Consumer Research, Gen Z

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