GRIT Report 2021: Leave Uncertainty in the Rearview Mirror

Posted by Madeline Warren on July 21, 2021
It is indisputable that the entire consumer landscape has experienced a seismic shift. The whys behind a consumer’s path to purchase have taken a sharp left down a one-way freeway, when it was..
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Topics: Market Research, Growth, COVID-19, Data Quality

This or That: Prioritizing Product Features with the Kano Model

Posted by Op4G Staff on June 23, 2021
It’s a dilemma that all businesses face. On one hand, they want to offer customers every dazzling product feature. But on the other hand, they have real cost considerations. So businesses need to be..
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Topics: Market Research, Surveys, Consumer Research, Growth, Research Methodologies

Advanced Data Analysis Techniques & How Your Company Can Benefit

Posted by Op4G Staff on March 30, 2021
When it comes to market research, Op4G does it all. Our services run the gamut from survey consultation and programming, to sample recruitment on our proprietary panel, to survey analysis and..
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Topics: Market Research, Surveys, Consumer Research, Growth, Survey Methodologies

6 Characteristics to Look for in a Market Research Provider

Posted by Op4G Staff on February 24, 2021
Every year, millions of businesses decide to invest in market research. Many (if not most) turn to market research companies to meet their specific needs. But how should a company choose its market..
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Topics: Market Research, Growth, Business Tips

The Need for Speed in an Ever-Changing Society

Posted by Op4G Staff on February 19, 2020
They say “there are no speed limits on the road to success." In fact, for many companies, speed is integral to success—speed in product development, delivery, marketing, etc.
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Topics: Market Research, Growth

Happy International Dog Day!

Posted by Op4G Staff on August 26, 2019
 
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Topics: Consumer Research, Growth

From Brazil to Seville: Op4G's International Reach Keeps Growing

Posted by Op4G Staff on February 13, 2018
These days, more and more businesses are “going global”. For market research companies, expanding internationally can open the door to additional markets and clientele. It can provide access to new..
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Topics: Market Research, Europe, Growth, International