The Art & Science of Maintaining a Solution-Based, Adaptable Operations Environment
Posted by
Op4G Staff on April 27, 2022
Operations teams are the unsung heroes of market research organizations. They wear many hats and bring together all the moving pieces of research projects. Doing this adeptly is both an “art” and a..
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Topics: Growth, Thought Leadership, Management
GRIT Report 2021: Leave Uncertainty in the Rearview Mirror
Posted by
Madeline Warren on July 21, 2021
It is indisputable that the entire consumer landscape has experienced a seismic shift. The whys behind a consumer’s path to purchase have taken a sharp left down a one-way freeway, when it was..
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Topics: Growth, COVID-19, Data Quality
This or That: Prioritizing Product Features with the Kano Model
Posted by
Op4G Staff on June 23, 2021
It’s a dilemma that all businesses face. On one hand, they want to offer customers every dazzling product feature. But on the other hand, they have real cost considerations. So businesses need to be..
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Topics: Consumer Research, Growth, Research Methodologies
Advanced Data Analysis Techniques & How Your Company Can Benefit
Posted by
Op4G Staff on March 30, 2021
When it comes to market research, Op4G does it all. Our services run the gamut from survey consultation and programming, to sample recruitment on our proprietary panel, to survey analysis and..
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Topics: Consumer Research, Growth, Research Methodologies
6 Characteristics to Look for in a Market Research Provider
Posted by
Op4G Staff on February 24, 2021
Every year, millions of businesses decide to invest in market research. Many (if not most) turn to market research companies to meet their specific needs. But how should a company choose its market..
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Topics: Growth, Market Research Tips
They say “there are no speed limits on the road to success." In fact, for many companies, speed is integral to success—speed in product development, delivery, marketing, etc.
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Topics: Growth
From Brazil to Seville: Op4G's International Reach Keeps Growing
Posted by
Op4G Staff on February 13, 2018
These days, more and more businesses are “going global”. For market research companies, expanding internationally can open the door to additional markets and clientele. It can provide access to new..
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Topics: Growth, International Research
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