Creating a Better Future For Cancer Patients

Posted by Alyssa Picard on October 15, 2019
  October is Breast Cancer Awareness Month! In honor of raising awareness, we wanted to share insights from a leader in the cancer community and co-founder of non-profit My Style Matters, Tiah..
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Topics: Market Research, medical research, Non-Profit

You Can’t Ask That! 6 Tips on How to Get Answers to Sensitive Questions

Posted by Op4G Staff on August 12, 2019
In 1982, Californians voted for their next governor. Exit polls favoured Tom Bradley, the African American Mayor of Los Angeles[i]. However,George Deukmejian(his white opponent) ultimately won the..
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Topics: Polls, Market Research, Politics

Gaining Insight from Parents of Children with Autism: An Op4G Case Study

Posted by Alyssa Picard on April 29, 2019
  As many might know, April is Autism Awareness Month. This month is part of a nationwide effort to promote autism awareness, education, and acceptance; in hopes to allow those with Autism Spectrum..
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Topics: Market Research, Surveys, Non-Profit

Back to School Shopping Infographic

Posted by Madeline Warren on September 6, 2018
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Topics: Market Research, Infographic

Understanding Moms, The Mother of All Consumers!

Posted by Madeline Warren on May 14, 2018
Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to..
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Topics: Market Research, Surveys, Consumer Research, Infographic

Healthy, Wealthy, and Wise – Op4G Heads to IIeX Health 

Posted by Op4G Staff on March 19, 2018
It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works..
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Topics: Market Research, medical research, Consumer Research, Europe, International

From Brazil to Seville: Op4G's International Reach Keeps Growing

Posted by Op4G Staff on February 13, 2018
These days, more and more businesses are “going global”. For market research companies, expanding internationally can open the door to additional markets and clientele. It can provide access to new..
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Topics: Market Research, Europe, Growth, International

Feeling “Quirky”: Op4G Offers Free Omnibus Study!

Posted by Op4G Staff on January 22, 2018
There are a few ways to fight the winter blues: spend time with interesting people, learn something new, and escape to a warm destination. This winter, Op4G is doing all three - we’re heading to the..
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Topics: Market Research, Events

Opinions4Good Ventures into the Teenage Mind

Posted by Madeline Warren on December 12, 2017
Flip through a magazine or walk through a mall and one thing is “obvi”: so much of today’s marketing targets teenagers. From retail chains to tech giants, it seems everyone wants a share of the 13 –..
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Topics: Market Research, Consumer Research, Teen Research, Gen z

Sunlight and Insights: Op4G Heads to The Market Research Event (TMRE) in Florida!

Posted by Op4G Staff on October 3, 2017
Op4G is counting down the days to our next big conference in Orlando, Florida! Appropriately known as “The Market Research Event” (TMRE), the conference attracts over 1,100 market research and..
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Topics: Market Research, Events, Company News