This blog post is guest written by Josh Giles, Vice President of Supply at Op4G. No one would ever try and argue that a face-to-face conversation isn’t the best way to learn something about someone...

Humans are surrounded by corporate imagery - from logos and packaging to ads and websites. This imagery can have real power (just think of the iconic Nike swoosh or the golden arches of Mcdonald's)...

These days, market research can be a real balancing act. Researchers have to deliver results quickly to meet client deadlines. At the same time, the results need to be high quality, insightful, and..

Mark your calendars! This year, industry leaders will convene at dozens of market research conferences across the United States and abroad. These conferences have much to offer (beyond the happy..

It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..

Everyone makes mistakes, including in the field of market research! Over the years, we’ve seen dozens of missteps related to research design and delivery. Unfortunately, some can seriously jeopardize..

Every year, millions of businesses decide to invest in market research. Many (if not most) turn to market research companies to meet their specific needs. But how should a company choose its market..

Market research can be a powerful tool at any time of the year. And, in fact, many organizations conduct market research at multiple points annually. But is any one period better than another?..