Impress Your Clients With These Top Market Research Tools

Posted by Op4G Staff on April 14, 2022
These days, market research can be a real balancing act. Researchers have to deliver results quickly to meet client deadlines. At the same time, the results need to be high quality, insightful, and..
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Topics: Market Research Tips, Tools & Technology, Survey Design

Top Market Research Conferences to Attend in 2022

Posted by Op4G Staff on March 17, 2022
Mark your calendars! This year, industry leaders will convene at dozens of market research conferences across the United States and abroad. These conferences have much to offer (beyond the happy..
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Topics: Events, Market Research Tips, Industry News

New Year, New Predictions! The Market Research Industry Forecast for 2022

Posted by Op4G Staff on January 19, 2022
It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..
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Topics: Market Research Tips, Tools & Technology, Research Methodologies

Shuffling the Deck: How to Adapt in the Evolving Market Research Industry

Posted by Op4G Staff on January 4, 2022
Op4G's CEO, Frank Nappo, shares insights on adapting in the evolving market research industry. This article was originally shared in the latest issue of Quirk's Media Magazine.
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Topics: Growth, Market Research Tips

7 Common Research Mistakes and How to Fix Them

Posted by Op4G Staff on August 25, 2021
Everyone makes mistakes, including in the field of market research! Over the years, we’ve seen dozens of missteps related to research design and delivery. Unfortunately, some can seriously jeopardize..
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Topics: Market Research Tips, Data Quality

6 Characteristics to Look for in a Market Research Provider

Posted by Op4G Staff on February 24, 2021
Every year, millions of businesses decide to invest in market research. Many (if not most) turn to market research companies to meet their specific needs. But how should a company choose its market..
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Topics: Growth, Market Research Tips

New Year, New Studies: Why January is an Ideal Time for Market Research

Posted by Op4G Staff on January 28, 2021
Market research can be a powerful tool at any time of the year. And, in fact, many organizations conduct market research at multiple points annually. But is any one period better than another?..
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Topics: Consumer Research, Market Research Tips

The Right Way to Write: Tips for Crafting Effective Survey Questions

Posted by Madeline Warren on October 7, 2020
Picture this: A tier one airline recently sent out a customer satisfaction survey. The survey was seriously flawed, leaving respondents confused, frustrated, offended, and exhausted. Not..
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Topics: Market Research Tips

Golden State Sets the Golden Standard for Privacy Laws

Posted by Op4G Staff on March 15, 2020
Our personal information is precious…but not every company treats it that way. As revealed in recent years, many corporations collect, sell, and withhold information about their clientele. To make..
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Topics: Company News, Consumer Research, Market Research Tips

4 Simple Steps to Prepare Your Company for the New Year

Posted by Op4G Staff on February 3, 2020
A little late on New Year’s resolutions but still want to start off on the right foot? Here are four steps that every organization should take in the first few months of the year to set the stage for..
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Topics: Consumer Research, Market Research Tips

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