The Power of Big Data & How It Affects Every Business

Posted by Op4G Staff on January 22, 2020
Market research requires some time and money. But if you’ve ever doubted the value of the resulting data, consider this recent finding from The Economist. The respected British publication says that..
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Topics: Market Research, Consumer Research, International

Is a Recession Brewing? What Survey Research Can Tell Us

Posted by Op4G Staff on January 14, 2020
Predictions about an impending recession have become frequent in recent weeks. CNN reports that “Warning bells are going off about a possible recession in America” [i] while The Guardian adds “The..
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Topics: Market Research, Surveys, Consumer Research, Financial Research

Hello Again! Tips for Re-contact Studies That Resonate

Posted by Op4G Staff on December 30, 2019
Having trouble keeping survey-takers engaged during re-contact studies? Here are 4 tips from Op4G on how to maintain quality responses and engaged panelists throughout the process. 
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Topics: Market Research, Surveys, Consumer Research

5 Factors to Consider When Gaining Insight from Canadians

Posted by Op4G Staff on December 10, 2019
So your organization wants to expand into Canada. And why not? The Great White North is home to over 37 million customers[i] with immense purchasing power (relative to international standards)[ii]...
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Topics: Market Research, Surveys, Consumer Research

Creating a Better Future For Cancer Patients

Posted by Alyssa Picard on October 15, 2019
  October is Breast Cancer Awareness Month! In honor of raising awareness, we wanted to share insights from a leader in the cancer community and co-founder of non-profit My Style Matters, Tiah..
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Topics: Market Research, medical research, Non-Profit

You Can’t Ask That! 6 Tips on How to Get Answers to Sensitive Questions

Posted by Op4G Staff on August 12, 2019
In 1982, Californians voted for their next governor. Exit polls favoured Tom Bradley, the African American Mayor of Los Angeles[i]. However,George Deukmejian(his white opponent) ultimately won the..
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Topics: Polls, Market Research, Politics

Gaining Insight from Parents of Children with Autism: An Op4G Case Study

Posted by Alyssa Picard on April 29, 2019
  As many might know, April is Autism Awareness Month. This month is part of a nationwide effort to promote autism awareness, education, and acceptance; in hopes to allow those with Autism Spectrum..
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Topics: Market Research, Surveys, Non-Profit

Back to School Shopping Infographic

Posted by Madeline Warren on September 6, 2018
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Topics: Market Research, Infographic

Understanding Moms, The Mother of All Consumers!

Posted by Madeline Warren on May 14, 2018
Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to..
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Topics: Market Research, Surveys, Consumer Research, Infographic

Healthy, Wealthy, and Wise – Op4G Heads to IIeX Health 

Posted by Op4G Staff on March 19, 2018
It is hard to overstate the size of the American healthcare sector. As of 2015, spending on healthcare (by governments, individuals, and businesses) totalled a staggering $3.2 trillion. That works..
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Topics: Market Research, medical research, Consumer Research, Europe, International