Super Bowl LV: Omnibus Survey Results

Posted by Op4G Staff on February 4, 2021
Super Bowl LV, the 55th Super Bowl, airs this coming Sunday where the Kansas City Chiefs will take on the Tampa Bay Buccaneers. While the COVID-19 pandemic still looms large, this event will help..
Read More

Topics: Market Research, Surveys, Consumer Research, Infographic

New Year, New Studies: Why January is an Ideal Time for Market Research

Posted by Op4G Staff on January 28, 2021
Market research can be a powerful tool at any time of the year. And, in fact, many organizations conduct market research at multiple points annually. But is any one period better than another?..
Read More

Topics: Market Research, Consumer Research, Business Tips, New Year

Peering Into the Crystal Ball: Market Research Trends in 2021

Posted by Op4G Staff on January 5, 2021
To the relief of many, 2021 is finally here. The new year brings hope for widespread vaccinations against COVID-19, a return to relative “normalcy”, and an economic rebound. But that’s not all. At..
Read More

Topics: Market Research, Surveys, New Year, Research Technologies

2020 Holiday Shopping Habits: Omnibus Results

Posted by Op4G Staff on December 18, 2020
The COVID-19 Pandemic has drastically changed every-day life for most of us, and the holidays have been no exception. From preferred methods of shopping to amount spent on gifts, we surveyed 1,000..
Read More

Topics: Market Research, Consumer Research, Infographic, COVID-19

Poll it Together: Why Democracy Depends on Accurate Polling

Posted by Op4G Staff on December 10, 2020
With nearly every state having certified election results, and as we move closer to the December 14th date when the Electoral College votes, some might be wondering how accurate the poll predictions..
Read More

Topics: Polls, Market Research, Politics, Surveys

Get With the Program: Choosing the Right Survey Programming Technology

Posted by Op4G Staff on November 23, 2020
High quality market research has several key ingredients: defined goals, clear questions, honest subjects. Just as important, however, is the underlying survey programming technology. Also known as..
Read More

Topics: Market Research, Research Technologies

The Right Way to Write: Tips for Crafting Effective Survey Questions

Posted by Madeline Warren on October 7, 2020
A “tier one airline” recently sent out a customer satisfaction survey. The survey was seriously flawed, leaving respondents confused, frustrated, offended, and exhausted. Not surprisingly, the survey..
Read More

Topics: Market Research, Surveys, Business Tips

When in Rome: The Importance of Localization in Market Research

Posted by Madeline Warren on September 3, 2020
Do you run a multi-national corporation…or hope to in the future? Either way, you need to conduct international market research. Such research has its challenges. International surveys frequently..
Read More

Topics: Market Research, Surveys, Consumer Research, International

Black Voices Matter: Making Market Research More Inclusive

Posted by Madeline Warren on August 20, 2020
As the Black Lives Matter movement continues throughout the United States and beyond, we wanted to take a moment to reflect on how Opinions4Good can best support the Black community during this time...
Read More

Topics: Market Research, Company News, Nonprofit, Nonprofit Spotlights

Getting the Most Out of Our New Virtual Reality

Posted by Op4G Staff on July 13, 2020
Market research conferences are a perfect opportunity to gather, shake hands, and share meals with fellow researchers. But as the coronavirus pandemic drags on, public health experts continue to..
Read More

Topics: Market Research