Sunlight and Insights: Op4G Heads to The Market Research Event (TMRE) in Florida!

Posted by Op4G Staff on October 3, 2017
Op4G is counting down the days to our next big conference in Orlando, Florida! Appropriately known as “The Market Research Event” (TMRE), the conference attracts over 1,100 market research and..
Read More

Topics: Market Research, Events, Company News

Enhancing the User Experience Through UX Research

Posted by Madeline Warren on August 8, 2017
Have you ever visited a website where you cannot find the tab option you’re looking for? A website is a window into the world of how your business or organization operates.
Read More

Topics: Market Research

Op4G Hires Non-Profit and Member Support, Jania Marshall

Posted by Nicole Locore on June 27, 2017
Portsmouth, NH: Philanthropic Online Market Research Panel is eager to welcome Jania Marshall as the new Non-Profit and Member Support based in the Op4G Portsmouth, NH office.
Read More

Topics: Market Research, Company News

Lego Builds Female Fanbase (and Revenues) Thanks to Market Research

Posted by Op4G Staff on May 17, 2017
 
Read More

Topics: Market Research, Consumer Research

Beyond the Laboratory: Using Op4G Surveys for Medical Research

Posted by Op4G Staff on April 17, 2017
When people think of medical research, they often envision test tubes, Bunsen burners, and scientists in lab coats. But not all medical research happens in the laboratory. In many cases, such..
Read More

Topics: Market Research, Surveys, medical research

Appealing to our Better Angels: How Op4G Uses Creative Incentives in B2B Research

Posted by Op4G Staff on March 15, 2017
Market research – or “any organized effort to gather information about target customers” – can be vital to the competitiveness and success of companies.  Sometimes, the targets are individual..
Read More

Topics: Market Research, Surveys, B2B

How to Receive the Most ROI from The Quirks Event

Posted by Madeline Warren on February 20, 2017
Op4G is getting ready to exhibit at The Quirk’s Event in Irvine, CA on February 28th, through March 1st. In preparation for The Quirk’s Event, Op4G compiled a list of best practices to help you..
Read More

Topics: Market Research, Events

True or False? Mobile Survey Optimization with Op4G

Posted by Madeline Warren on February 7, 2017
Life is busy and Op4G understands that. Subsequently, all Op4G surveys are mobile friendly so members can easily take them in their spare time, waiting at the doctor’s office or on their commute to..
Read More

Topics: Market Research, Surveys, Mobile Surveys

You’re Fired! How Pollsters Failed in the 2016 Election and the Lessons for Survey Design

Posted by Op4G Staff on January 24, 2017
Less than a week ago, Donald Trump was sworn in as the 45th President of the United States. It was an unexpected outcome for those who followed polls in 2016. Even on the eve of the election, the New..
Read More

Topics: Election, Polls, Market Research, Politics, Trump, Surveys

NASCAR: Analysis of Current Marketing Crisis, with Recommendations for Research and Actions

Posted by Madeline Warren on January 18, 2017
Alexis Bouchard Marketing Research Case Study Analysis Introduction, Key Problems: Despite growing to be a multi-billion dollar industry, and the second largest sport in the United States, NASCAR has..
Read More

Topics: Market Research