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Engaging articles and expert resources meant to empower your research endeavors.
Op4G Staff
27 July, 2022
Generational Research: Gaining New Insight into Millennials and Gen Z
It has been a turbulent ride for Millennials (ages 26–41) and Generation Z (ages 10–25). Their
Op4G Staff
19 May, 2022
Obtain Richer B2B Insights With These Survey Crafting Tips
Compared to Business-to-Consumer (B2C) market research, Business-to-Business (B2B) research is a
Op4G Staff
19 January, 2022
New Year, New Predictions! Market Research Industry Forecast for 2022
It's becoming an Op4G tradition – each January we predict the market research trends for the year
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