You Can’t Ask That! 6 Tips on How to Get Answers to Sensitive Questions

Posted by Op4G Staff on August 12, 2019
In 1982, Californians voted for their next governor. Exit polls favoured Tom Bradley, the African American Mayor of Los Angeles[i]. However,George Deukmejian(his white opponent) ultimately won the..
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Topics: Polls, Market Research, Politics

You’re Fired! How Pollsters Failed in the 2016 Election and the Lessons for Survey Design

Posted by Op4G Staff on January 24, 2017
Less than a week ago, Donald Trump was sworn in as the 45th President of the United States. It was an unexpected outcome for those who followed polls in 2016. Even on the eve of the election, the New..
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Topics: Election, Polls, Market Research, Politics, Trump, Surveys