New Year, New Predictions! The Market Research Industry Forecast for 2022

Posted by Op4G Staff on January 19, 2022
It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..
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Topics: Market Research Tips, Tools & Technology, Research Methodologies

Capturing Consumer Insight Through the Voice of the Customer (VoC)

Posted by Op4G Staff on November 22, 2021
Are you listening to your customers? Are you really, truly, listening? As it turns out, many companies are falling short —including those who invest in market research! This reality has given rise to..
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Topics: Consumer Research, Research Methodologies

This or That: Prioritizing Product Features with the Kano Model

Posted by Op4G Staff on June 23, 2021
It’s a dilemma that all businesses face. On one hand, they want to offer customers every dazzling product feature. But on the other hand, they have real cost considerations. So businesses need to be..
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Topics: Consumer Research, Growth, Research Methodologies

The Order of the Day: How to Sequence Survey Questions

Posted by Op4G Staff on May 19, 2021
In a previous blog, we went over the basics of crafting effective survey questions. But did you know a second (and surprising) factor can also wreak havoc on your survey results? The order of survey..
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Topics: Research Methodologies

Advanced Data Analysis Techniques & How Your Company Can Benefit

Posted by Op4G Staff on March 30, 2021
When it comes to market research, Op4G does it all. Our services run the gamut from survey consultation and programming, to sample recruitment on our proprietary panel, to survey analysis and..
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Topics: Consumer Research, Growth, Research Methodologies

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