It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..

Are you listening to your customers? Are you really, truly, listening? As it turns out, many companies are falling short —including those who invest in market research! This reality has given rise to..

It’s a dilemma that all businesses face. On one hand, they want to offer customers every dazzling product feature. But on the other hand, they have real cost considerations. So businesses need to be..

In a previous blog, we went over the basics of crafting effective survey questions. But did you know a second (and surprising) factor can also wreak havoc on your survey results? The order of survey..

When it comes to market research, Op4G does it all. Our services run the gamut from survey consultation and programming, to sample recruitment on our proprietary panel, to survey analysis and..