New Year, New Predictions! The Market Research Industry Forecast for 2022
Posted by
Op4G Staff on January 19, 2022
It's becoming an Op4G tradition – each January we predict the market research trends for the year ahead. Last year, among other forecasts, we projected the dominance of online research, the growing..
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Topics: Market Research Tips, Tools & Technology, Research Methodologies
Capturing Consumer Insight Through the Voice of the Customer (VoC)
Posted by
Op4G Staff on November 22, 2021
Are you listening to your customers? Are you really, truly, listening? As it turns out, many companies are falling short —including those who invest in market research! This reality has given rise to..
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Topics: Consumer Research, Research Methodologies
This or That: Prioritizing Product Features with the Kano Model
Posted by
Op4G Staff on June 23, 2021
It’s a dilemma that all businesses face. On one hand, they want to offer customers every dazzling product feature. But on the other hand, they have real cost considerations. So businesses need to be..
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Topics: Consumer Research, Growth, Research Methodologies
In a previous blog, we went over the basics of crafting effective survey questions. But did you know a second (and surprising) factor can also wreak havoc on your survey results? The order of survey..
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Topics: Research Methodologies
Advanced Data Analysis Techniques & How Your Company Can Benefit
Posted by
Op4G Staff on March 30, 2021
When it comes to market research, Op4G does it all. Our services run the gamut from survey consultation and programming, to sample recruitment on our proprietary panel, to survey analysis and..
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Topics: Consumer Research, Growth, Research Methodologies
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