For Your Information: How Op4G Combats Bad Data Quality

Posted by Op4G Staff on April 8, 2021
In this age of data, approximately 95% of organizations use data to guide their marketing and decision-making. Yet, disturbingly, these organizations believe that 25% of their information is actually..
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Topics: Market Research, Research Technologies, Data Quality

Peering Into the Crystal Ball: Market Research Trends in 2021

Posted by Op4G Staff on January 5, 2021
To the relief of many, 2021 is finally here. The new year brings hope for widespread vaccinations against COVID-19, a return to relative “normalcy”, and an economic rebound. But that’s not all. At..
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Topics: Market Research, Surveys, New Year, Research Technologies

Get With the Program: Choosing the Right Survey Programming Technology

Posted by Op4G Staff on November 23, 2020
High quality market research has several key ingredients: defined goals, clear questions, honest subjects. Just as important, however, is the underlying survey programming technology. Also known as..
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Topics: Market Research, Research Technologies