This or That: Prioritizing Product Features with the Kano Model

Posted by Op4G Staff on June 23, 2021
It’s a dilemma that all businesses face. On one hand, they want to offer customers every dazzling product feature. But on the other hand, they have real cost considerations. So businesses need to be..
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Topics: Market Research, Surveys, Consumer Research, Growth, Research Methodologies

The Order of the Day: How to Sequence Survey Questions

Posted by Op4G Staff on May 19, 2021
In a previous blog, we went over the basics of crafting effective survey questions. But did you know a second (and surprising) factor can also wreak havoc on your survey results? The order of survey..
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Topics: Market Research, Surveys, Survey Methodologies

Research Tips: Why and How to Conduct B2B Market Research

Posted by Op4G Staff on April 23, 2021
  What is B2B Market Research? If you work in the private sector, there is a good chance you’ve heard of business-to-business marketing. Also known as B2B, business-to-business marketing refers to..
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Topics: Market Research, Surveys, B2B

Advanced Data Analysis Techniques & How Your Company Can Benefit

Posted by Op4G Staff on March 30, 2021
When it comes to market research, Op4G does it all. Our services run the gamut from survey consultation and programming, to sample recruitment on our proprietary panel, to survey analysis and..
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Topics: Market Research, Surveys, Consumer Research, Growth, Survey Methodologies

Super Bowl LV: Omnibus Survey Results

Posted by Op4G Staff on February 4, 2021
Super Bowl LV, the 55th Super Bowl, airs this coming Sunday where the Kansas City Chiefs will take on the Tampa Bay Buccaneers. While the COVID-19 pandemic still looms large, this event will help..
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Topics: Market Research, Surveys, Consumer Research, Infographic

Peering Into the Crystal Ball: Market Research Trends in 2021

Posted by Op4G Staff on January 5, 2021
To the relief of many, 2021 is finally here. The new year brings hope for widespread vaccinations against COVID-19, a return to relative “normalcy”, and an economic rebound. But that’s not all. At..
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Topics: Market Research, Surveys, New Year, Research Technologies

Poll it Together: Why Democracy Depends on Accurate Polling

Posted by Op4G Staff on December 10, 2020
With nearly every state having certified election results, and as we move closer to the December 14th date when the Electoral College votes, some might be wondering how accurate the poll predictions..
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Topics: Polls, Market Research, Politics, Surveys

The Right Way to Write: Tips for Crafting Effective Survey Questions

Posted by Madeline Warren on October 7, 2020
A “tier one airline” recently sent out a customer satisfaction survey. The survey was seriously flawed, leaving respondents confused, frustrated, offended, and exhausted. Not surprisingly, the survey..
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Topics: Market Research, Surveys, Business Tips

When in Rome: The Importance of Localization in Market Research

Posted by Madeline Warren on September 3, 2020
Do you run a multi-national corporation…or hope to in the future? Either way, you need to conduct international market research. Such research has its challenges. International surveys frequently..
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Topics: Market Research, Surveys, Consumer Research, International

New Data Shows Americans Are Turning to CBD as a Cure-All for the Modern Condition

Posted by Op4G Staff on April 20, 2020
April is bound to be another hot month for the marijuana and cannabidiol (CBD) industry. Not only is April 20th (or “420”) a widely observed counterculture holiday during which people “celebrate and..
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Topics: Market Research, Surveys, Consumer Research