Gaining Insight from Parents of Children with Autism: An Op4G Case Study

Posted by Alyssa Picard on April 29, 2019
  As many might know, April is Autism Awareness Month. This month is part of a nationwide effort to promote autism awareness, education, and acceptance; in hopes to allow those with Autism Spectrum..
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Topics: Market Research, Surveys, Non-Profit

Understanding Moms, The Mother of All Consumers!

Posted by Madeline Warren on May 14, 2018
Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to..
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Topics: Market Research, Surveys, Consumer Research, Infographic

Op4G Survey Finds 87% of American Adults are Concerned about their Financial Future in the New Year

Posted by Madeline Warren on January 3, 2018
With the arrival of 2018, many are formulating their new year’s resolutions. If previous years are any indication, “getting healthy” will likely be at the top of the list. But, financial resolutions..
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Topics: Surveys, Consumer Research, Financial Research

The Donor Mindset Study V: How Donors See Large VS. Small Organizations

Posted by Madeline Warren on December 6, 2017
A new national Op4G study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.  For a majority of donors, it impacts how they view an..
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Topics: Surveys, Non-Profit, Consumer Research

Op4G's Smart Response to the "Smartphone Takeover"

Posted by Op4G Staff on November 7, 2017
Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises..
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Topics: Surveys, Mobile Surveys, Consumer Research

Op4G Survey Finds Americans Want Hot Dogs with Cleaner Ingredients

Posted by Katie Duncan on July 5, 2017
We hope everyone enjoyed their 4th of July! As the mid-summer point approaches, a recent Op4G survey found that while hot dogs are a summertime favorite food, 1/3 of Americans feel guilty buying..
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Topics: Surveys, Consumer Research, Infographic

The Donor Mindset Study II: American Donors Are Far Less Generous Than They Think

Posted by Madeline Warren on May 25, 2017
SUMMARY:
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Topics: Surveys, Non-Profit, Consumer Research

The Donor Mindset Study: Exploring Attitudes Behind Eliminating the Charitable Deduction

Posted by Madeline Warren on May 1, 2017
A new national study shows six out of ten charitable donors in the US believe American giving will drop if donations to non-profit organizations are no longer tax deductible, including one-third who..
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Topics: Politics, Surveys, Non-Profit

Beyond the Laboratory: Using Op4G Surveys for Medical Research

Posted by Op4G Staff on April 17, 2017
When people think of medical research, they often envision test tubes, Bunsen burners, and scientists in lab coats. But not all medical research happens in the laboratory. In many cases, such..
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Topics: Market Research, Surveys, medical research

Appealing to our Better Angels: How Op4G Uses Creative Incentives in B2B Research

Posted by Op4G Staff on March 15, 2017
Market research – or “any organized effort to gather information about target customers” – can be vital to the competitiveness and success of companies.  Sometimes, the targets are individual..
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Topics: Market Research, Surveys, B2B