New Data Shows Americans Are Turning to CBD as a Cure-all for the Modern Condition

Posted by Op4G Staff on April 20, 2020
April is bound to be another hot month for the marijuana and cannabidiol [I](CBD) industry. Not only is April 20th (or “420”) a widely observed counterculture holiday during which people “celebrate..
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Topics: Market Research, Surveys, Consumer Research

4 Simple Steps to Prepare Your Company for the New Year

Posted by Op4G Staff on February 3, 2020
A little late on New Year’s resolutions but still want to start off on the right foot? Here are four steps that every organization should take in the first few months of the year to set the stage for..
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Topics: Market Research, Surveys, Consumer Research, Business Tips, New Year

Is a Recession Brewing? What Survey Research Can Tell Us

Posted by Op4G Staff on January 14, 2020
Predictions about an impending recession have become frequent in recent weeks. CNN reports that “Warning bells are going off about a possible recession in America” [i] while The Guardian adds “The..
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Topics: Market Research, Surveys, Consumer Research, Financial Research

Hello Again! Tips for Re-contact Studies That Resonate

Posted by Op4G Staff on December 30, 2019
Having trouble keeping survey-takers engaged during re-contact studies? Here are 4 tips from Op4G on how to maintain quality responses and engaged panelists throughout the process. 
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Topics: Market Research, Surveys, Consumer Research

5 Factors to Consider When Gaining Insight from Canadians

Posted by Op4G Staff on December 10, 2019
So your organization wants to expand into Canada. And why not? The Great White North is home to over 37 million customers[i] with immense purchasing power (relative to international standards)[ii]...
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Topics: Market Research, Surveys, Consumer Research

Gaining Insight from Parents of Children with Autism: An Op4G Case Study

Posted by Alyssa Picard on April 29, 2019
  As many might know, April is Autism Awareness Month. This month is part of a nationwide effort to promote autism awareness, education, and acceptance; in hopes to allow those with Autism Spectrum..
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Topics: Market Research, Surveys, Non-Profit

Understanding Moms, The Mother of All Consumers!

Posted by Madeline Warren on May 14, 2018
Mother’s Day was this Sunday (May 13)! Like every year, we were reminded of the incredible role that mothers play in our lives. But moms aren’t just important to us. They are also super valuable to..
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Topics: Market Research, Surveys, Consumer Research, Infographic

Op4G Survey Finds 87% of American Adults are Concerned about their Financial Future in the New Year

Posted by Madeline Warren on January 3, 2018
With the arrival of 2018, many are formulating their new year’s resolutions. If previous years are any indication, “getting healthy” will likely be at the top of the list. But, financial resolutions..
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Topics: Surveys, Consumer Research, Financial Research

The Donor Mindset Study V: How Donors See Large VS. Small Organizations

Posted by Madeline Warren on December 6, 2017
A new national Op4G study shows nearly nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.  For a majority of donors, it impacts how they view an..
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Topics: Surveys, Non-Profit, Consumer Research

Op4G's Smart Response to the "Smartphone Takeover"

Posted by Op4G Staff on November 7, 2017
Chances are you are reading this blog on your smartphone. After all, as of January 2017, 77% of Americans own an iPhone, Android, or other mobile phone with computing capabilities. That number rises..
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Topics: Surveys, Mobile Surveys, Consumer Research