Op4G Survey Finds Americans Want Hot Dogs with Cleaner Ingredients

Posted by Katie Duncan on July 5, 2017
We hope everyone enjoyed their 4th of July! As the mid-summer point approaches, a recent Op4G survey found that while hot dogs are a summertime favorite food, 1/3 of Americans feel guilty buying..
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Topics: Surveys, Consumer Research, Infographic

The Donor Mindset Study II: American Donors Are Far Less Generous Than They Think

Posted by Madeline Warren on May 25, 2017
SUMMARY:
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Topics: Surveys, Non-Profit, Consumer Research

The Donor Mindset Study: Exploring Attitudes Behind Eliminating the Charitable Deduction

Posted by Madeline Warren on May 1, 2017
A new national study shows six out of ten charitable donors in the US believe American giving will drop if donations to non-profit organizations are no longer tax deductible, including one-third who..
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Topics: Politics, Surveys, Non-Profit

Beyond the Laboratory: Using Op4G Surveys for Medical Research

Posted by Op4G Staff on April 17, 2017
When people think of medical research, they often envision test tubes, Bunsen burners, and scientists in lab coats. But not all medical research happens in the laboratory. In many cases, such..
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Topics: Market Research, Surveys, medical research

Appealing to our Better Angels: How Op4G Uses Creative Incentives in B2B Research

Posted by Op4G Staff on March 15, 2017
Market research – or “any organized effort to gather information about target customers” – can be vital to the competitiveness and success of companies.  Sometimes, the targets are individual..
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Topics: Market Research, Surveys, B2B

True or False? Mobile Survey Optimization with Op4G

Posted by Madeline Warren on February 7, 2017
Life is busy and Op4G understands that. Subsequently, all Op4G surveys are mobile friendly so members can easily take them in their spare time, waiting at the doctor’s office or on their commute to..
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Topics: Market Research, Surveys, Mobile Surveys

You’re Fired! How Pollsters Failed in the 2016 Election and the Lessons for Survey Design

Posted by Op4G Staff on January 24, 2017
Less than a week ago, Donald Trump was sworn in as the 45th President of the United States. It was an unexpected outcome for those who followed polls in 2016. Even on the eve of the election, the New..
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Topics: Election, Polls, Market Research, Politics, Trump, Surveys